Available to hire
Hi! I’m Surbhi Ichpal, a Senior Graphic Designer with over 10 years of experience crafting high-impact visuals primarily for fintech, corporate, and government clients. I specialize in creating engaging pitch decks, presentations, and motion-enhanced reports, using my expertise in Adobe Creative Cloud, Figma, and PowerPoint to tell compelling visual stories and communicate at the executive level.
Through my career, I have enjoyed collaborating across diverse teams and clients, delivering designs that not only look striking but also drive business impact. I take pride in my ability to simplify complex data into clear, attractive visuals, and I love leading projects that make a real difference to leadership and regulatory presentations. Based in Abu Dhabi, I am always excited to take on new creative challenges.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Hindi
Fluent
Work Experience
Senior Graphic Designer at Core42
June 5, 2023 - July 13, 2025• Designed visually compelling security reports and dashboards that simplified complex data, ensuring clarity and better decision-making for stakeholders.
• Developed infographics, templates, and well-structured report layouts to present security metrics and risk assessments in a clear and engaging manner.
• Enhanced C-level presentations and leadership communications using PowerPoint, integrating brand storytelling, animation, and automated visual elements to streamline reporting and message delivery.
• Collaborated with cross-functional teams to transform raw security data into intuitive visual formats, aligning reports with business objectives.
• Created the executive presentation for NCEMA 7000 certification, directly supporting a successful regulatory audit by the Abu Dhabi Crisis Management Centre aligned with UAE’s national business continuity standards
Lead Designer at Alliance Human Performance Development
August 22, 2022 - January 27, 2023• Designed and developed engaging training workbooks for top clients like ADNOC, ADSG, Etihad Rail, and Etisalat, enhancing employee learning and performance.
• Led the design team in delivering high-impact visual content, ensuring exceptional quality under tight deadlines through seamless collaboration and strategic planning.
• Worked closely with the Marketing Manager to enhance sales channels, refining the company’s visual identity to attract and retain clients.
Visual Designer at Publicis Sapient
October 31, 2018 - May 25, 2022• Worked for Capital Group, one of Publicis Sapient’s key asset management clients, by conceptualizing and creating design layouts for a range of materials, including new, existing, and revised documents..
• Having been chosen for a six-month on-site assignment in Singapore, and following its success, I was chosen to lead the Asia team in delivering high-quality content efficiently, demonstrating my strong collaboration, communication, and coaching skills.
• Designed executive presentations, investor pitch decks, and proposal materials using PowerPoint, applying advanced animations and storytelling techniques to support Capital Group’s leadership and marketing teams.
• Supported the Design Manager in meeting critical deadlines, streamlining design workflows and ensuring clear communication with internal clients at all levels.
Graphic Designer at Turing Labs
June 1, 2017 - October 30, 2018• Led end-to-end design projects across web, digital, and print media, ensuring cohesive and impactful visual communication.
• Created professional pitch decks, webinars, and business presentations using PowerPoint, combining animation, data storytelling, and clean visual layouts to engage leadership teams and investors.
• Designed dynamic and visually engaging GIFs using Adobe After Effects to enhance digital content and audience engagement.
Graphic Designer at Casa Decor
August 3, 2015 - May 31, 2017• Designed eye-catching social media and website banners for a home decor and jewelry brand, enhancing digital presence and brand identity.
• Developed logos, brochures, landing pages, and built websites using platforms like Weebly and Kart Rocket, ensuring seamless user experiences.
• Created promotional and marketing materials, including motion graphic videos, to drive engagement and showcase product aesthetics effectively.
Creative Executive Designer at Apps Mav
January 1, 2015 - July 31, 2015• Designed impactful marketing collateral, including banners, logos, brochures, landing pages, and app demos, to enhance brand communication
• Developed client websites using Weebly, ensuring a seamless and user-friendly experience.
• Created high-quality flyers and promotional materials to support and elevate the company’s marketing campaigns.
Senior Graphic Designer (Specialist Security Reporting) at Core42
May 1, 2025 - August 20, 2025Designed compelling security reports and dashboards simplifying complex data for better stakeholder decision-making. Developed infographics, templates, and automated visual elements for C-level presentations, supporting NCEMA 7000 certification and regulatory audits. Led executive presentation and pitch deck design for Capital Group, including a six-month Singapore on-site assignment and Asia team leadership. Worked closely with cross-functional teams to align report visuals with business objectives and supported design management in workflow and client communications.
Lead Designer at Alliance Human Performance Development
January 31, 2023 - August 20, 2025Created engaging training workbooks for major clients such as ADNOC, ADSG, Etihad Rail, and Etisalat, enhancing employee learning and performance. Led the design team to deliver high-quality visual content under tight deadlines and collaborated with marketing to improve sales channels by refining the company’s visual identity, successfully extending client contracts through impactful design.
Visual Designer at Publicis Sapient
May 1, 2022 - August 20, 2025Delivered executive presentations and pitch decks combining animation, data storytelling, and clean layouts for leadership and investors. Led Asia design team and was awarded “Partnering for Client Impact” for a key assignment in Singapore with Capital Group. Created bilingual training kits and visually impactful marketing materials. Supported client retention and business development with visual design expertise across fintech, corporate, and government sectors.
Graphic Designer at Turing Labs
October 1, 2018 - August 20, 2025Led end-to-end design projects across web, digital, and print media. Produced professional pitch decks, webinars, and animated GIFs to engage leadership and investors. Used Adobe After Effects and PowerPoint to enhance storytelling and audience engagement in business communications.
Graphic Designer at Casa Decor
May 1, 2017 - August 20, 2025Designed social media and website banners to enhance digital presence for home decor and jewelry brands. Developed logos, brochures, landing pages, and websites using Weebly and Kart Rocket. Created promotional videos and marketing materials including motion graphics to effectively showcase products and drive engagement.
Senior Graphic Designer (Specialist Security Reporting) at Core42
May 1, 2025 - August 20, 2025Designed visually compelling security reports and dashboards to simplify complex data for better decision-making, creating infographics, templates, and report layouts that effectively presented security metrics and risk assessments. Enhanced C-level presentations with animations and storytelling in PowerPoint to streamline leadership communications. Played a key role in NCEMA 7000 certification supporting regulatory audits aligned to UAE standards. Led design for Capital Group on executive presentations, investor pitch decks, and proposals, including a 6-month on-site assignment in Singapore and leading the Asia design team. Supported Design Manager in workflow improvements and meeting deadlines.
Lead Designer at Alliance Human Performance Development
January 31, 2023 - August 20, 2025Designed engaging training workbooks and slide decks for clients such as ADNOC, ADSG, Etihad Rail, and Etisalat to enhance learning and employee performance. Led the design team to deliver high-quality visual content under tight deadlines through collaboration and strategic planning. Collaborated with marketing to improve sales channels and refine the company’s visual identity, contributing to client retention and contract extension.
Visual Designer at Publicis Sapient - Singapore and Gurgaon, India
May 1, 2022 - August 20, 2025Created executive presentations, investor pitch decks, and marketing materials for key clients such as Capital Group, utilizing advanced PowerPoint animations and storytelling techniques. Awarded Partnering for Client Impact and undertook a 6-month on-site role in Singapore. Delivered high-quality design content across fintech and corporate sectors, working closely with leadership teams. Supported critical deadline management and streamlined design workflows.
Graphic Designer at Turing Labs - Gurgaon, India
October 1, 2018 - August 20, 2025Led end-to-end design projects for web, digital, and print media, creating pitch decks, webinars, and business presentations with animated and clean visual layouts. Produced dynamic GIFs using Adobe After Effects to boost digital engagement.
Graphic Designer at Casa Decor - Delhi, India
May 1, 2017 - August 20, 2025Designed social media and website banners, logos, brochures, landing pages, and promotional materials including motion graphic videos to enhance brand identity and digital presence for a home decor and jewelry brand. Built websites using Weebly and Kart Rocket.
Creative Executive Designer at Apps Mav - Delhi, India
July 1, 2015 - August 20, 2025Produced marketing collateral such as banners, logos, brochures, landing pages, and app demos to support brand communication. Developed client websites with Weebly and created promotional flyers to boost marketing efforts.
Education
Bachelor of Journalism and Mass Communication (BJMC) at MBICEM, GGSIPU
January 1, 2010 - January 1, 2013Diploma in Composting at Reliance AIMS, LPU
January 1, 2013 - January 1, 2014Master of Arts in Mass Communication (M.A) at IMT, GJU
January 1, 2014 - January 1, 2016Bachelor of Journalism and Mass Communication at MBICEM, GGSIPU
January 1, 2010 - January 1, 2013Diploma in Composting at Reliance AIMS, LPU
January 1, 2013 - January 1, 2014Master of Arts in Mass Communication at IMT, GJU
January 1, 2014 - January 1, 2016Qualifications
Industry Experience
Financial Services, Government, Professional Services, Education
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