Susan V. Arevalo O’Byrne

Manage and coordinate design projects from concept through completion; create design themes and graphics for marketing and sales presentations, training videos, and corporate websites; produce promotional materials for domestic and international clients; develop overall concept and style for displays, packaging, logos, business cards, posters, social media and brochures; illustrate concepts by rough layouts; adapt files for mass printing and overseas production; photograph and edit items for catalogs, websites, and sales team files; create layouts for sales presentations, newsletters, and email advertising; plan and develop social media campaigns; craft compelling content; post across social media platforms; engage with customers; analyze campaign performance; stay on top of trends; maintain brand integrity and product quality; lead cross-functional teams.

Collaborate with marketing teams to create social media campaigns; develop content featuring brand products; build brand awareness and credibility; manage community engagement and campaign execution; write articles and copy; design graphics and shoot videos; craft brand storytelling; monitor analytics and campaign performance; develop branding strategy; manage content calendar across Instagram, TikTok, YouTube, Snapchat, and Twitter; collaborate with cross-functional teams to drive omnichannel social strategy; stay current with trends; build relationships with community members and officials; plan and execute community programs; promote brand and products.

Develop new packaging and/or improve existing packaging for general perfumes and fragrances; manage design projects from concept through completion; build and direct design and production teams; create design themes and graphics for marketing materials; produce promotional materials for international clients; illustrate concept by rough layouts; design tradeshow displays; adapt files for mass printing and overseas production; photograph and edit items for catalogs, websites, and sales team files; collaborate with printers and developers; create layouts for newsletters and email advertising.