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I thrive on turning ideas into storytelling. I collaborate with designers, writers, web and video teams to shape the overall vision and strategy, ensuring every project tells a cohesive story and leaves a lasting impression. My expertise lies in brand development, campaign leadership, and creating engaging social media content that drives audience engagement. Throughout my career, I have led mental health campaigns for veterans, educational initiatives, non-profit associations, pharma and sports among many others. I mentor junior designers and provide art direction for multimedia projects, always aiming to craft authentic stories that resonate. My goal is to make meaningful, visually compelling work that leaves a lasting impact.…I thrive on turning ideas into storytelling. I collaborate with designers, writers, web and video teams to shape the overall vision and strategy, ensuring every project tells a cohesive story and leaves a lasting impression. My expertise lies in brand development, campaign leadership, and creating engaging social media content that drives audience engagement. Throughout my career, I have led mental health campaigns for veterans, educational initiatives, non-profit associations, pharma and sports among many others. I mentor junior designers and provide art direction for multimedia projects, always aiming to craft authentic stories that resonate. My goal is to make meaningful, visually compelling work that leaves a lasting impact.

Susanna Watkin

Creative Director, Graphic Designer, Art Director, +3

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I thrive on turning ideas into storytelling. I collaborate with designers, writers, web and video teams to shape the overall vision and strategy, ensuring every project tells a cohesive story and leaves a lasting impression. My expertise lies in brand development, campaign leadership, and creating engaging social media content that drives audience engagement. Throughout my career, I have led mental health campaigns for veterans, educational initiatives, non-profit associations, pharma and sports among many others. I mentor junior designers and provide art direction for multimedia projects, always aiming to craft authentic stories that resonate. My goal is to make meaningful, visually compelling work that leaves a lasting impact.…I thrive on turning ideas into storytelling. I collaborate with designers, writers, web and video teams to shape the overall vision and strategy, ensuring every project tells a cohesive story and leaves a lasting impression. My expertise lies in brand development, campaign leadership, and creating engaging social media content that drives audience engagement. Throughout my career, I have led mental health campaigns for veterans, educational initiatives, non-profit associations, pharma and sports among many others. I mentor junior designers and provide art direction for multimedia projects, always aiming to craft authentic stories that resonate. My goal is to make meaningful, visually compelling work that leaves a lasting impact.

Available to hire

I thrive on turning ideas into storytelling. I collaborate with designers, writers, web and video teams to shape the overall vision and strategy, ensuring every project tells a cohesive story and leaves a lasting impression. My expertise lies in brand development, campaign leadership, and creating engaging social media content that drives audience engagement.

Throughout my career, I have led mental health campaigns for veterans, educational initiatives, non-profit associations, pharma and sports among many others. I mentor junior designers and provide art direction for multimedia projects, always aiming to craft authentic stories that resonate. My goal is to make meaningful, visually compelling work that leaves a lasting impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Editorial Illustration

Beginner

Copywriting

Beginner

Web Design

Beginner

Language

English

Fluent

Work Experience

Associate Creative Director at Reingold, Inc.

January 1, 2011 - Present

Led brand development and campaigns from inception, facilitating client brainstorms, logo design, mood boards, and style guides. Directed creative output for social media by designing tailored static and animated content to boost engagement and collaborated with content writers and digital marketing teams. Supervised and mentored junior designers, fostering their professional growth. Played a key creative role in mental health campaigns for NFL, NBA, and the U.S. Department of Veterans Affairs, contributing to significant increases in social media followers. Led prominent co-branded designs for the U.S. Census Bureau 2020 campaigns, USO social media, and rebranding initiatives for key clients including the American Society of Travel Advisors and the American College of Allergy, Asthma and Immunology.

Graphic Designer at EYP Architecture

January 1, 2011 - August 26, 2025

Collaborated closely with marketing to enhance brand awareness through print and social media. Created pitch deck presentations that supported securing contracts with universities and government agencies. Designed logos, digital content, brochures, posters, signage for new university buildings, and environmental graphics for trade shows.

Graphic Designer at Penguin Group

January 1, 2008 - August 26, 2025

Managed complete stages of book cover design including brainstorming and collaboration with editors to create compelling jackets ready for print that brought stories to life.

Leadership Intern at FBI Academy

January 1, 2005 - August 26, 2025

Received a top secret security clearance and designed educational materials for FBI chiefs of police and agents nationwide. Assisted the Leadership Development Unit chief with educational programs and administrative tasks.

Graphic Designer at Penguin Group

January 1, 2008 - August 26, 2025

Contributed to all stages of book cover design from brainstorming concepts to print ready jackets while collaborating with editors to develop visual concepts that brought each story to life.

Leadership Intern at FBI Academy

December 31, 2005 - August 26, 2025

Received top secret security clearance. Designed educational materials for chiefs of police and FBI agents nationwide. Assisted the Leadership Development Unit chief with educational programs and administrative duties.

Art Director and Senior Designer at Reingold, Inc.

January 1, 2011 - Present

Leads brand development and campaigns from the ground up — running client brainstorms, designing logos, building mood boards and creating comprehensive style guides. Guides social media creative strategy — designing content tailored to each platform to drive engagement by working closely with content writers and the digital marketing team. Supervises and mentors junior designers, guiding their skill development and supporting their professional growth. Key creative roles include mental health campaigns for NFL and NBA and art direction for MakeTheConnection.net, contributing to growth of the campaign’s Facebook following. Led co-branded design for the U.S. Census Bureau’s 2020 Census and Statistics in Schools campaigns, including school toolkits, custom class map design and a coordinated social media push. Social media design for USO’s “Force Behind the Forces” campaign. Rebrand development for the American Society of Travel Advisors, including a client brainstorm session

Graphic Designer at EYP Architecture

January 1, 2011 - September 17, 2025

Worked closely with the marketing department to build brand awareness through print and social media. Created pitch deck presentations that contributed to contracts with universities and government agencies. Designed logos, digital content, brochures, posters, signage for new university buildings and environmental graphics for trade shows.

Graphic Designer at Penguin Group

January 1, 2008 - September 17, 2025

Contributed to every stage of book cover design — from brainstorming concepts to crafting jackets ready for print while collaborating with editors to develop concepts that brought each story to life.

Leadership Intern at FBI Academy

January 1, 2005 - September 17, 2025

Received a top secret security clearance based on a background check, polygraph and professional references. Designed educational materials for the chiefs of police and FBI agents across the country. Contributed to every stage of book cover design — from brainstorming concepts to crafting jackets ready for print while collaborating with editors to develop concepts that brought each story to life.