Available to hire
I am Susanne Breyer, a highly experienced professional in digital marketing and brand communication with over 12 years of experience working on both agency and corporate sides. I specialize in premium and luxury brand marketing across diverse sectors including travel, automotive, fashion, jewelry, and lifestyle. My extensive leadership and execution experience in international marketing campaigns and premium customer events has equipped me with strong expertise in global brand and product communications, social media strategies, and project management.
Currently, I lead the sales and marketing department at Velassaru Maldive and run my freelance consulting business, where I develop brand strategies, digital marketing plans, and community management approaches for luxury travel, wellness retreats, lifestyle, coaching, and e-commerce clients. I am passionate about creating immersive user-friendly websites and customer booking systems, managing digital channels, and fostering vibrant online communities to drive brand growth and engagement worldwide.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Advanced
French
Beginner
Spanish; Castilian
Beginner
Work Experience
Digital Marketing & Brand Communications at Susanne Breyer Consulting
January 1, 2021 - PresentBrand development, digital marketing and communication strategies, website and content creation, social media and community building, influencer, brand ambassador and partnership management, SEO, SEA, paid media. Clients include luxury travels, wellness retreats, lifestyle, coaching, organic food and cosmetics, and e-commerce.
Head of Department Sales & Marketing at Velassaru Maldives, Universal Resorts
January 1, 2024 - PresentMarketing and communication strategies, implementation of brand and resort communication, relaunch of brand and resort website, social media marketing, content creation, community management, steering international PR agencies, collaborations and press relations, familiarization trips for travel agents worldwide, inhouse print and digital communication.
Teamlead Digital Marketing at BMW Group
December 31, 2021 - July 20, 2025Managed international digital brand and product communication, created website master with international rollout to 160 BMW markets, digital content creation including film, artwork, and 3D, developed social media and influencer strategies, coordinated external agencies and PR media partners, project-specific budget responsibility ranging from 500k to 3M EUR.
Senior Customer Engagement Manager at BMW Group
December 31, 2017 - July 20, 2025Designed customer engagement concepts for BMW Luxury Series, implemented electromobility activation concepts across 5 European markets, developed and globally rolled out BMW Luxury Pop-Up Pavilion, provided international market consulting and retail trainings, project management, social media and media planning, microsite and iOS app development, and steering of agencies and suppliers.
Senior Event Manager (Sailing, Golf, Yachts) at BMW Group
December 31, 2014 - July 20, 2025Managed international customer events such as BMW International Golf Cup, Les Voiles de Saint-Tropez, BMW Sailing Cup, PR media events, VIP customer loyalty programs, KPI definition and tracking, agency management and coordination.
Luxury Events Manager at ECD GmbH
December 31, 2012 - July 20, 2025Organized VIP customer events including Cannes Film Festival, Art Basel Miami, amfAR Gala, Mille Miglia, Snow Polo Davos, managed brand partnerships in hospitality, art, sports, lifestyle, VIP customer loyalty programs, and provided strategic consulting to brands such as Oetker Hotel Collection, IWC, Hugo Boss, and Porsche.
Digital Marketing & Brand Communications at Susanne Breyer Consulting
January 1, 2021 - PresentBrand development, digital marketing and communication strategies including website and content creation, social media and community building, influencer, brand ambassador and partnership management, SEO, SEA, paid media, and CRM marketing. Focused on client segments including luxury travels, wellness retreats, lifestyle, coaching, organic food and cosmetics, and e-commerce.
Head of Department Sales & Marketing at Velassaru Maldives, Universal Resorts
January 1, 2024 - PresentLed marketing and communication strategies including brand and resort communication implementation, relaunch of brand and resort website, social media marketing, content creation, community management, steering of international PR agencies, collaborations and press relations, familiarization trips for travel agents worldwide, and inhouse print and digital communication.
Teamlead Digital Marketing at BMW Group
December 31, 2021 - July 20, 2025Managed international digital brand and product communication, created website master with international rollout to 160 BMW markets, developed digital content including film, artwork, and 3D, devised social media and influencer strategies, coordinated agencies and PR media partners, and handled project-specific budgets from 500k to 3M EUR.
Senior Customer Engagement Manager at BMW Group
December 31, 2017 - July 20, 2025Developed customer engagement concepts for BMW Luxury Series, implemented electromobility activation concepts across five European markets, developed and rolled out global BMW Luxury Pop-Up Pavilion, provided international market consulting and retail trainings, managed project management, social media, media planning, microsite and iOS app development, and steering agencies and suppliers.
Senior Event Manager (Sailing, Golf, Yachts) at BMW Group
December 31, 2014 - July 20, 2025Organized international customer events such as BMW International Golf Cup, Les Voiles de Saint-Tropez, BMW Sailing Cup; managed PR media events, VIP customer loyalty programs; KPI definition and tracking; agency management and coordination.
Luxury Events Manager at ECD GmbH
December 31, 2012 - July 20, 2025Managed VIP customer events such as Cannes Film Festival, Art Basel Miami, amfAR Gala, Mille Miglia, Snow Polo Davos; developed brand partnerships in hospitality, art, sports, lifestyle; managed VIP customer loyalty programs; provided strategic consulting for Oetker Hotel Collection, IWC, Hugo Boss, Porsche.
Head of Department Sales & Marketing at Velassaru Maldives, Universal Resorts, Maldives
January 1, 2024 - PresentResponsible for marketing and communications strategies, brand and resort communication implementation, brand and resort website relaunch, social media marketing, content creation and community management. Steering international PR agencies and managing collaborations and press relations. Organized familiarization trips for travel agents worldwide. Managed in-house print and digital communication.
Team Lead Digital Marketing at BMW Group, Munich
December 31, 2021 - August 20, 2025Managed an 8-member team for international digital brand & product communication. Created and mastered website with international rollout to 160 BMW markets. Produced digital content (film, artwork, 3D). Developed social media and influencer strategies. Coordinated external agencies and PR media partners. Managed project-specific budgets between 500k – 3M EUR.
Senior Customer Engagement Manager at BMW Group, Munich
January 1, 2017 - August 20, 2025Developed customer engagement concepts for BMW Luxury Series including electromobility activation concepts across five European markets. Managed development and global rollout of BMW Luxury Pop-Up Pavilion. Provided international market consulting and retail trainings. Responsibilities included project management, social media, media planning, microsite and iOS app development, and steering agencies and suppliers.
Senior Event Manager (Sailing, Golf, Yachts) at BMW Group, Munich
January 1, 2014 - August 20, 2025Managed international customer events including BMW International Golf Cup, Les Voiles de Saint-Tropez, and BMW Sailing Cup. Organized PR media events, VIP customer loyalty programs, KPI definition and tracking, and agency management and coordination.
Luxury Events Manager at ECD GmbH, Stuttgart
January 1, 2012 - August 20, 2025Managed VIP customer events such as Cannes Film Festival, Art Basel Miami, amfAR Gala, Mille Miglia, and Snow Polo Davos. Developed brand partnerships in hospitality, art, sports, and lifestyle. Conducted VIP customer loyalty programs and strategic consulting for luxury brands including Oetker Hotel Collection, IWC, Hugo Boss, and Porsche. Specialized in brand communication and digital marketing for premium and luxury brands.
Digital Marketing & Brand Communications Consultant at Susanne Breyer Consulting
January 1, 2021 - PresentFreelance brand development, digital marketing and communications strategies. Website and content creation, social media and community building, influencer and brand ambassador management, SEO, SEA, paid media, CRM marketing. Clients in luxury travels, wellness retreats, lifestyle, coaching, organic food, cosmetics, and e-commerce.
Senior Customer Engagement Manager at BMW Group
December 31, 2017 - August 23, 2025Led customer engagement concepts for BMW Luxury Series including implementation of electromobility activation across 5 European markets and development and global rollout of BMW Luxury Pop-Up Pavilion. Provided international market consulting and retail trainings. Managed projects involving social media, media planning, microsite and iOS app development, and steering of agencies and suppliers.
Senior Event Manager (Sailing, Golf, Yachts) at BMW Group
December 31, 2014 - August 23, 2025Managed international customer events such as BMW International Golf Cup, Les Voiles de Saint-Tropez, BMW Sailing Cup, and PR media events. Oversaw VIP customer loyalty programs, KPI definition and tracking, and agency management and coordination.
Luxury Events Manager at ECD GmbH
December 31, 2012 - August 23, 2025Organized VIP customer events including Cannes Film Festival, Art Basel Miami, amfAR Gala, Mille Miglia, and Snow Polo Davos. Coordinated brand partnerships in hospitality, art, sports, and lifestyle. Provided strategic consulting to premium brands such as Oetker Hotel Collection, IWC, Hugo Boss, and Porsche. Specialized in premium and luxury brand marketing.
Team Lead Digital Marketing at BMW Group
December 31, 2021 - August 23, 2025Managed international digital brand and product communication with a team of 8 members. Led creation of website master with international rollout to 160 BMW markets. Developed digital content including film, artwork, and 3D. Executed social media and influencer strategies, coordinated external agencies and PR media partners, and managed project-specific budgets between 500k to 3 million EUR.
Head of Department Sales & Marketing at Velassaru Maldive, Universal Resorts
January 1, 2024 - PresentDirected marketing and communication strategies including brand and resort communication and relaunch of brand and resort website. Managed social media marketing, content creation, community management, PR agency steering, collaborations, and press relations. Organized familiarization trips for travel agents worldwide and handled in-house print and digital communication.
Digital Marketing & Brand Communications Consultant at Susanne Breyer Consulting
December 31, 2025 - August 23, 2025Provided freelance brand development, digital marketing, and communications strategies. Delivered website and content creation, social media, community building, influencer and brand ambassador management, SEO, SEA, paid media, and CRM marketing for client segments including luxury travel, wellness retreats, lifestyle, coaching, organic food & cosmetics, and e-commerce.
Brand Creator & Marketing Strategist at Casakoya, Awakesiargao, Ceylontours
December 31, 2024 - August 23, 2025Led brand creation, target group analysis, brand identity, marketing and communication strategy, website and content creation, multi-channel marketing, social media strategy, travel agency relationship management, SEO, SEA, and paid media campaigns for travel agency and private tours in Sri Lanka, wellness and surf retreats in Siargao Island, Philippines, and private luxury travel offers across Sri Lanka.
Digital Communication Strategist at Hawkeye Treats
December 31, 2023 - August 23, 2025Developed digital communication strategy, website, customer journey, SEO, SEA, retreat planning for natural plant medicine retreats in Belgium and Nepal. Managed brand ambassador relations, influencer management, affiliate marketing, UGC content strategy, and established sales partner outlets and affiliate marketing sales channels across Europe, USA, Canada, Singapore, and Indonesia.
Digital Marketing & Communications Strategist at Blue Chitta Retreats
January 1, 2024 - PresentCreated digital marketing and communication strategy, website and content creation, multi-channel marketing, social media strategy, content creation, community building, customer booking tools, travel agency relations and management, SEO, SEA, and paid media campaigns. Designed and implemented user-friendly website and customer booking system aligned with Blue Chitta's mission. Curated retreat programs and established travel agency partnerships.
Education
Bachelor of Arts at MHMK Stuttgart, Germany
January 1, 2008 - December 31, 2011Language study year abroad at Harbor Springs High School, Michigan, USA
January 1, 2004 - December 31, 2005Abitur at Montfort – Gymnasium Tettnang, Germany
January 1, 2007 - December 31, 2007Bachelor of Arts at MHMK Stuttgart, Germany
January 1, 2008 - December 31, 2011Language study year abroad at Harbor Springs High School, Michigan, USA
January 1, 2004 - December 31, 2005Abitur at Montfort – Gymnasium Tettnang, Germany
January 1, 2007 - December 31, 2007Qualifications
Meditation coach & energy healing practitioner
January 1, 2015 - December 31, 2020PADI Dive Master
January 1, 2022 - December 31, 2022YTTC Ashtanga & Hatha Yoga
January 1, 2024 - December 31, 2024Coaching Training, Vesseling Institute Cologne, Germany
January 1, 2015 - December 31, 2020Meditation coach & energy healing practitioner
January 1, 2015 - December 31, 2020PADI Dive Master
January 1, 2022 - December 31, 2022YTTC Ashtanga & Hatha Yoga
January 1, 2024 - December 31, 2024Coaching Training, Vesseling Institute Cologne, Germany
January 1, 2015 - December 31, 2020Industry Experience
Travel & Hospitality, Consumer Goods, Professional Services, Media & Entertainment, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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