I’m a creative copywriter with 15+ years of agency and freelance experience, shaping high-impact campaigns and digital content through strong brand storytelling. I’ve worked with global and regional brands, bringing a strategic mindset to turning complex ideas into audience-focused, compelling copy—while tailoring tone of voice across platforms and industries. Throughout my career, I’ve contributed to pitch wins and supported web content through collaborations with agencies and partner teams. I enjoy developing campaign concepts, refining content through editing and proofing, and translating brand goals into clear messaging that performs—whether for blogs, websites, brochures, or broader creative directions.

SUSHMA MANGALORE

I’m a creative copywriter with 15+ years of agency and freelance experience, shaping high-impact campaigns and digital content through strong brand storytelling. I’ve worked with global and regional brands, bringing a strategic mindset to turning complex ideas into audience-focused, compelling copy—while tailoring tone of voice across platforms and industries. Throughout my career, I’ve contributed to pitch wins and supported web content through collaborations with agencies and partner teams. I enjoy developing campaign concepts, refining content through editing and proofing, and translating brand goals into clear messaging that performs—whether for blogs, websites, brochures, or broader creative directions.

Available to hire

I’m a creative copywriter with 15+ years of agency and freelance experience, shaping high-impact campaigns and digital content through strong brand storytelling. I’ve worked with global and regional brands, bringing a strategic mindset to turning complex ideas into audience-focused, compelling copy—while tailoring tone of voice across platforms and industries.

Throughout my career, I’ve contributed to pitch wins and supported web content through collaborations with agencies and partner teams. I enjoy developing campaign concepts, refining content through editing and proofing, and translating brand goals into clear messaging that performs—whether for blogs, websites, brochures, or broader creative directions.

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Language

English
Fluent
Hindi
Fluent
Kannada
Fluent

Work Experience

Freelancer – Content Writer
January 1, 2020 - January 1, 2024
Authored blog, website, and brochure content for UK Flooring Supplies (Dubai). Developed blog content for Flooring Factory Outlet (UK), supporting consistent SEO-friendly content that aligns with brand messaging.
Creative Consultant at The Tribe
August 1, 2018 - December 1, 2020
Managed creative work for clients including Dubai Tourism, Dubai 30x30, Savills, DWTC, St. Regis, and Paramount Hotel, supporting content and campaign deliverables with a focus on audience engagement and brand consistency.
Creative Consultant at MullenLowe, Dubai
July 1, 2018 - November 1, 2018
Created creative work for brands including Infiniti, Warner Bros. World, and Majid Al Futtaim Group, contributing campaign messaging and creative support to help strengthen brand communications.
Creative Director & Partner at Noisy Carrot
January 1, 2016 - January 1, 2018
Directed creative strategies for clients including MG Motors, Coca-Cola, and DarkMatter, leading ideation and direction to deliver impactful campaign concepts and brand messaging.
Creative Head at Tonnit Design
January 1, 2011 - January 1, 2016
Led campaigns for clients including the Prime Minister's Office, Coca-Cola, Chivas Regal, Midea, Le Meridien, and Masdar, coordinating creative direction and messaging for major brand initiatives.
Sr. Copywriter at Cheil Worldwide
January 1, 2008 - January 1, 2011
Crafted campaigns for brands including Samsung and Saucony Shoes, developing persuasive copy and campaign messaging for marketing deliverables.
Copywriter at Out of the Box, India
January 1, 2006 - January 1, 2007
Developed campaigns for clients including Yahoo! and Electrolux, supporting creative deliverables with audience-ready copy and campaign concepts.
Jr. Copywriter at MAA Bozell, India
January 1, 2003 - January 1, 2006
Crafted copy and campaign ideas for clients including Infosys, contributing to messaging and creative development during the campaign lifecycle.
Business Development Executive at IBM ACE
January 1, 2002 - January 1, 2003
Worked in business development at IBM ACE, supporting commercial activities and client engagement within the organization’s business growth efforts.
Business Development Executive at IBM ACE, India
January 1, 2002 - January 1, 2003
Worked in business development for IBM ACE, supporting growth efforts prior to transitioning fully into copywriting and creative roles.

Education

MBA, Marketing & Advertising at Mangalore University
January 1, 2002 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Government, Professional Services, Travel & Hospitality, Consumer Goods, Retail, Computers & Electronics, Energy & Utilities, Other

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