I am writing to express my strong interest in the Social Media Marketing Manager position. With over six years of experience in content strategy, brand storytelling, and digital marketing across the Asia-Pacific region, I bring a bilingual (English and Mandarin), data-driven, and editorially rigorous approach to building content that delivers both audience engagement and measurable business impact. In my current role as the founder and content lead of a consumer brand, I am responsible for end-to-end content strategy across multiple digital channels, including RedNote, Instagram, and web platforms. By developing platform-specific storytelling and applying SEO and performance insights, I grew an organic RedNote audience to over 6,000 followers within three months, while increasing overall organic reach by 50% and conversion performance by 30%. My work spans long-form editorial content, product storytelling, and campaign-driven messaging, all grounded in a strong editorial mindset and consistent quality standards. Previously, at VITOP, I led B2B content initiatives for healthcare and technology-driven products, translating complex and technical information into clear, customer-focused narratives. I worked closely with product, sales, and analytics teams to ensure content aligned with business objectives, supported regional APAC initiatives, and delivered actionable insights through performance reporting using Google Analytics. These experiences strengthened my ability to operate in cross-regional environments and collaborate with diverse stakeholders. I am particularly drawn to this role due to its focus on strategic content leadership, performance measurement, and innovation. I am deeply interested in emerging technologies, including AI-driven content tools, and enjoy exploring how new technologies can enhance content creation, distribution, and optimization. I also value environments that encourage thoughtful feedback, cross-functional collaboration, and continuous improvement beyond core responsibilities. I would welcome the opportunity to contribute my experience in bilingual content strategy, editorial excellence, and digital innovation to your team. Thank you for your time and consideration. I look forward to the possibility of discussing how my background aligns with your needs.

Li Xinwei (Susie)

I am writing to express my strong interest in the Social Media Marketing Manager position. With over six years of experience in content strategy, brand storytelling, and digital marketing across the Asia-Pacific region, I bring a bilingual (English and Mandarin), data-driven, and editorially rigorous approach to building content that delivers both audience engagement and measurable business impact. In my current role as the founder and content lead of a consumer brand, I am responsible for end-to-end content strategy across multiple digital channels, including RedNote, Instagram, and web platforms. By developing platform-specific storytelling and applying SEO and performance insights, I grew an organic RedNote audience to over 6,000 followers within three months, while increasing overall organic reach by 50% and conversion performance by 30%. My work spans long-form editorial content, product storytelling, and campaign-driven messaging, all grounded in a strong editorial mindset and consistent quality standards. Previously, at VITOP, I led B2B content initiatives for healthcare and technology-driven products, translating complex and technical information into clear, customer-focused narratives. I worked closely with product, sales, and analytics teams to ensure content aligned with business objectives, supported regional APAC initiatives, and delivered actionable insights through performance reporting using Google Analytics. These experiences strengthened my ability to operate in cross-regional environments and collaborate with diverse stakeholders. I am particularly drawn to this role due to its focus on strategic content leadership, performance measurement, and innovation. I am deeply interested in emerging technologies, including AI-driven content tools, and enjoy exploring how new technologies can enhance content creation, distribution, and optimization. I also value environments that encourage thoughtful feedback, cross-functional collaboration, and continuous improvement beyond core responsibilities. I would welcome the opportunity to contribute my experience in bilingual content strategy, editorial excellence, and digital innovation to your team. Thank you for your time and consideration. I look forward to the possibility of discussing how my background aligns with your needs.

Available to hire

I am writing to express my strong interest in the Social Media Marketing Manager position. With over six years of experience in content strategy, brand storytelling, and digital marketing across the Asia-Pacific region, I bring a bilingual (English and Mandarin), data-driven, and editorially rigorous approach to building content that delivers both audience engagement and measurable business impact.

In my current role as the founder and content lead of a consumer brand, I am responsible for end-to-end content strategy across multiple digital channels, including RedNote, Instagram, and web platforms. By developing platform-specific storytelling and applying SEO and performance insights, I grew an organic RedNote audience to over 6,000 followers within three months, while increasing overall organic reach by 50% and conversion performance by 30%. My work spans long-form editorial content, product storytelling, and campaign-driven messaging, all grounded in a strong editorial mindset and consistent quality standards.

Previously, at VITOP, I led B2B content initiatives for healthcare and technology-driven products, translating complex and technical information into clear, customer-focused narratives. I worked closely with product, sales, and analytics teams to ensure content aligned with business objectives, supported regional APAC initiatives, and delivered actionable insights through performance reporting using Google Analytics. These experiences strengthened my ability to operate in cross-regional environments and collaborate with diverse stakeholders.

I am particularly drawn to this role due to its focus on strategic content leadership, performance measurement, and innovation. I am deeply interested in emerging technologies, including AI-driven content tools, and enjoy exploring how new technologies can enhance content creation, distribution, and optimization. I also value environments that encourage thoughtful feedback, cross-functional collaboration, and continuous improvement beyond core responsibilities.

I would welcome the opportunity to contribute my experience in bilingual content strategy, editorial excellence, and digital innovation to your team. Thank you for your time and consideration. I look forward to the possibility of discussing how my background aligns with your needs.

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Language

Chinese
Fluent
English
Fluent
Japanese
Beginner
French
Beginner

Work Experience

Founder and Content Lead (ITSTORY) at XTSJ Electronic Commerce Co., Ltd.
July 1, 2023 - Present
Founded and led bilingual content strategy across RedNote, Instagram and TikTok; grew the RedNote account to 6K+ followers in 3 months through organic storytelling; produced product-focused content translating storytelling into measurable engagement and conversion (+50% organic reach, +30% conversion uplift); applied SEO, content structuring and keyword optimization to improve discoverability; explored AI tools to spark new content ideas and streamline creative workflows.
Product Manager & Entrepreneur at XINSHIJIE Vision Care Center for Teenagers
March 1, 2021 - January 1, 2023
Established and managed Red Note, WeChat and Douyin accounts with marketing strategies; over 1 million cumulative interactions; created 200+ engaging copy pieces; implemented CRM tools; 30% growth in client interactions; go-to-market strategy for new healthcare products; led cross-functional team of 5; 25% increase in market share.
Marketing Intern at VITOP PTE LTD
April 1, 2023 - August 1, 2023
Led B2B content creation for healthcare and technology-driven products; created and published content across 5 eCommerce platforms (Lazada, Shopee, LinkedIn, YouTube, Facebook); contributed to 40% increase in digital revenue; delivered content performance reports using Google Analytics; contributed to 40% increase in online engagement and sales performance.
Warehouse Manager at C&A TRADING LLC
June 1, 2018 - October 1, 2019
Enhanced operational efficiency across warehouse workflow; 90% reduction in errors and management-related risks; analyzed projected product sales volumes and customer preferences for precise inventory management and optimized stock control.
Account Manager at COMCAST - XFINITY
November 1, 2017 - June 1, 2018
Collaborated with internal teams on product promotions and customer outreach strategies; 25% increase in retention rate; fostered customer-centric service atmosphere, strengthened interpersonal communications, and received award for over-fulfilling sales.

Education

Master of Science in Entrepreneurship and Innovation at Singapore Management University (SMU)
January 1, 2023 - January 1, 2024
Bachelor of Science in Mathematics; Minor: Statistics at Oregon State University
September 1, 2013 - March 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Retail, Software & Internet, Professional Services