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I’m the founder of Entrepreneurs Lane, a consulting service dedicated to small businesses who want to launch, or grow their business through practical, actionable solutions. I support clients with key business needs: • Business Plan writing, financial forecasting, and grant support • Shopify store creation and management • Local SEO, digital visibility, and multichannel strategy • Operational optimization, cost reduction, and sales funnel development • E-commerce translation and localization (EN/FR) • Monthly support and e-commerce maintenance…I’m the founder of Entrepreneurs Lane, a consulting service dedicated to small businesses who want to launch, or grow their business through practical, actionable solutions. I support clients with key business needs: • Business Plan writing, financial forecasting, and grant support • Shopify store creation and management • Local SEO, digital visibility, and multichannel strategy • Operational optimization, cost reduction, and sales funnel development • E-commerce translation and localization (EN/FR) • Monthly support and e-commerce maintenance

Suzanne Dufresne

Project Manager, SEO Expert, Web Designer, +1

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I’m the founder of Entrepreneurs Lane, a consulting service dedicated to small businesses who want to launch, or grow their business through practical, actionable solutions. I support clients with key business needs: • Business Plan writing, financial forecasting, and grant support • Shopify store creation and management • Local SEO, digital visibility, and multichannel strategy • Operational optimization, cost reduction, and sales funnel development • E-commerce translation and localization (EN/FR) • Monthly support and e-commerce maintenance…I’m the founder of Entrepreneurs Lane, a consulting service dedicated to small businesses who want to launch, or grow their business through practical, actionable solutions. I support clients with key business needs: • Business Plan writing, financial forecasting, and grant support • Shopify store creation and management • Local SEO, digital visibility, and multichannel strategy • Operational optimization, cost reduction, and sales funnel development • E-commerce translation and localization (EN/FR) • Monthly support and e-commerce maintenance

Available to hire

I’m the founder of Entrepreneurs Lane, a consulting service dedicated to small businesses who want to launch, or grow their business through practical, actionable solutions.

I support clients with key business needs:
• Business Plan writing, financial forecasting, and grant support
• Shopify store creation and management
• Local SEO, digital visibility, and multichannel strategy
• Operational optimization, cost reduction, and sales funnel development
• E-commerce translation and localization (EN/FR)
• Monthly support and e-commerce maintenance

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Italian

Intermediate

Work Experience

FOUNDER & SHOPIFY CONSULTANT at PASSAGE DES ENTREPRENEURS

January 1, 2026 - Present

Deliver end-to-end Shopify store builds including theme setup, product listing, payment configuration, and app integration. Execute e-commerce localization projects (FR <— EN): content adaptation, market-specific SEO keyword strategy, and Shopify Markets configuration (currencies, taxes, shipping rules). Conduct digital visibility audits (SEO, social search, Google Business Profile optimization). Advise clients on operational efficiency, sales funnel deployment, and multichannel strategy (Brick- and-Click).

CEO & FOUNDER at OUIBOUTIQUE.SHOP

September 1, 2022 - December 31, 2025

Founded and scaled a multi-channel retail and e-commerce sexual wellness business, driving growth through outbound partnerships, community acquisition strategies, and performance-driven campaigns (+100k in revenue the first year). Developed and executed integrated marketing campaigns across newsletters, social media, and SEO to drive sales and grow the store’s customer base. Developed automated workflows via Shopify, reducing manual operations and optimizing sales processes. Built collaborations with educators, healthcare professionals, and researchers in the sexual wellness sector to develop educational programming and community partnerships.

STORE MANAGER at CAFÉ OMNINO, COLMAR

March 1, 2025 - December 31, 2025

Built and executed a B2B go-to-market strategy for cold-brew distribution, managing end-to-end sales operations, partner onboarding, and fulfillment workflows. Led daily operations of a touristy specialty café, overseeing staff scheduling, service quality, cleanliness, and equipment readiness to drive revenue growth and customer satisfaction.

PROJECT MANAGER - EXECUTIVE AND CLINICAL HR OPERATIONS at CHU SAINTE-JUSTINE

March 1, 2024 - March 31, 2025

Led onboarding and recruitment flows for physicians recruited in Québec and internationally, using Teams and Power BI; served as central operational point of contact for senior executives, clinical teams, and external partners in a high-stakes hospital environment serving thousands of staff and patients daily. Coordinated high-volume sensitive communications across multidisciplinary teams while maintaining calm, organization, and active listening.

CLINICAL ADMINISTRATIVE ASSISTANT at CHU SAINTE-JUSTINE

December 1, 2020 - September 30, 2022

Coordinated the COVID-19 vaccination campaign, managing communications, logistics, and scheduling for 6,000+ participants. Compiled and presented detailed vaccination campaign data for the Government of Québec, showcasing analytical and reporting skills.

SENIOR GUEST EXPERIENCE SPECIALIST at Sonder Inc

November 1, 2018 - November 30, 2020

Coordinated remotely with city teams across the globe to troubleshoot guest issues in a timely and empathetic manner. Collaborated with Tech, Sales and Ops teams to improve UX and retention.