I am a growth-focused international SEO and marketing professional with over a decade of experience in regulated markets such as iGaming and crypto. I lead multi-market growth initiatives, design structured SEO experimentation frameworks, and bridge marketing, product, and engineering to improve traffic quality, conversions, retention, and monetisation. I thrive in fast-moving environments, take ownership with incomplete data, and prioritise compliance and risk mitigation while turning data into actionable growth opportunities. I specialise in scaling organic visibility across JP/HK/global markets, localising strategies for diverse audiences, and collaborating across teams to drive measurable revenue impact while maintaining rigorous regulatory standards.

Yohei Suzuki

PRO

I am a growth-focused international SEO and marketing professional with over a decade of experience in regulated markets such as iGaming and crypto. I lead multi-market growth initiatives, design structured SEO experimentation frameworks, and bridge marketing, product, and engineering to improve traffic quality, conversions, retention, and monetisation. I thrive in fast-moving environments, take ownership with incomplete data, and prioritise compliance and risk mitigation while turning data into actionable growth opportunities. I specialise in scaling organic visibility across JP/HK/global markets, localising strategies for diverse audiences, and collaborating across teams to drive measurable revenue impact while maintaining rigorous regulatory standards.

Available to hire

I am a growth-focused international SEO and marketing professional with over a decade of experience in regulated markets such as iGaming and crypto. I lead multi-market growth initiatives, design structured SEO experimentation frameworks, and bridge marketing, product, and engineering to improve traffic quality, conversions, retention, and monetisation. I thrive in fast-moving environments, take ownership with incomplete data, and prioritise compliance and risk mitigation while turning data into actionable growth opportunities.
I specialise in scaling organic visibility across JP/HK/global markets, localising strategies for diverse audiences, and collaborating across teams to drive measurable revenue impact while maintaining rigorous regulatory standards.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Advanced
German
Advanced
Japanese
Fluent

Work Experience

International SEO / On-page SEO Manager at Nexhern GmbH
September 1, 2022 - March 31, 2025
Led multi-market SEO across JP/HK/global domains, implemented structured SEO experimentation frameworks aligned with major Google updates, improved technical performance and on-page architecture, and collaborated with cross-market teams to refine linking strategies and improve site architecture. Analyzed website performance metrics to optimize user experience and engagement.
SEO Product Manager – On /Off-Page/Technical at Dilanti Media Ltd
January 1, 2021 - August 31, 2022
Scaled organic traffic for a Japanese-market website by securing top-10 rankings on high-volume keywords, integrated SEO with affiliate operations, built content and link-building framework, negotiated and managed partnerships contributing to steady traffic, membership, and revenue growth.
SEA Specialist / Google Search Ad Manager at Peak Ace AG
July 1, 2017 - December 31, 2020
Managed and optimized paid search campaigns across APAC and European markets, consistently improving ROAS. Delivered data-driven insights through competitor and local market analysis, supported growth in Japan and other regions. Built long-term client relationships through campaign planning and performance reporting.
Localization Manager, Freelance Translator & SEO Consultant at Independent / Freelance
January 1, 2007 - Present
Localization, translation and SEO consulting for international markets; development of SEO-friendly releases and cross-market optimization.
Community Manager at Independent Music Label
January 1, 2010 - December 31, 2013
Community management and engagement building (2010–2013) alongside other roles; audience growth and brand-building activities.
Customer Support Specialist
January 1, 2007 - December 31, 2010
Customer support responsibilities across multiple roles (2007–2010).
Founder & Director at Independent Music Label
January 1, 2001 - December 31, 2006
Founder and director overseeing operations and creative direction (2001–2006).

Education

Bachelor's degree in Economics at Kanto Gakuin Univ.
January 1, 2001 - December 31, 2004
Web Master Certificate at Digital Hollywood
January 1, 2007 - May 2, 2026
Swift Programming at Tech Camp
January 1, 2016 - December 31, 2016

Qualifications

Web Master Certificate
January 1, 2007 - May 2, 2026
Swift Programming
January 1, 2016 - December 31, 2016

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Professional Services, Financial Services