Yohei Suzuki
I am a growth-focused international SEO and marketing professional with over a decade of experience in regulated markets such as iGaming and crypto.
About
I am a growth-focused international SEO and marketing professional with over a decade of experience in regulated markets such as iGaming and crypto. I lead multi-market growth initiatives, design structured SEO experimentation frameworks, and bridge marketing, product, and engineering to improve traffic quality, conversions, retention, and monetisation. I thrive in fast-moving environments, take ownership with incomplete data, and prioritise compliance and risk mitigation while turning data into actionable growth opportunities.
I specialise in scaling organic visibility across JP/HK/global markets, localising strategies for diverse audiences, and collaborating across teams to drive measurable revenue impact while maintaining rigorous regulatory standards.
- 25 years' experience
- Joined May 2026
Skills· 16
Languages
- EnglishAdvanced
- GermanAdvanced
- JapaneseFluent
Industry experience
- Gaming
- Software & Internet
- Media & Entertainment
- Professional Services
- Financial Services
Work experience· 7 roles
Led multi-market SEO across JP/HK/global domains, implemented structured SEO experimentation frameworks aligned with major Google updates, improved technical performance and on-page architecture, and collaborated with cross-market teams to refine linking strategies and improve site architecture. Analyzed website performance metrics to optimize user experience and engagement.
Scaled organic traffic for a Japanese-market website by securing top-10 rankings on high-volume keywords, integrated SEO with affiliate operations, built content and link-building framework, negotiated and managed partnerships contributing to steady traffic, membership, and revenue growth.
Managed and optimized paid search campaigns across APAC and European markets, consistently improving ROAS. Delivered data-driven insights through competitor and local market analysis, supported growth in Japan and other regions. Built long-term client relationships through campaign planning and performance reporting.
Education
Certifications and awards
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