Visual Direction & AI Content for Fashion Brands. I work with fashion brands and agencies on visual direction and AI-supported content production. With a background in fashion design, styling, and art direction, I bring strong aesthetic judgment, brand understanding, and production logic into AI-driven visual work. I use AI as a professional tool — to test concepts, develop visual language, and accelerate content creation — while keeping all creative decisions grounded in fashion expertise and brand positioning. Available for freelance and short-term collaborations.…

Elena Sviridova

Visual Direction & AI Content for Fashion Brands. I work with fashion brands and agencies on visual direction and AI-supported content production. With a background in fashion design, styling, and art direction, I bring strong aesthetic judgment, brand understanding, and production logic into AI-driven visual work. I use AI as a professional tool — to test concepts, develop visual language, and accelerate content creation — while keeping all creative decisions grounded in fashion expertise and brand positioning. Available for freelance and short-term collaborations.…

Available to hire

Visual Direction & AI Content for Fashion Brands.

I work with fashion brands and agencies on visual direction and AI-supported content production.

With a background in fashion design, styling, and art direction, I bring strong aesthetic judgment, brand understanding, and production logic into AI-driven visual work.

I use AI as a professional tool — to test concepts, develop visual language, and accelerate content creation — while keeping all creative decisions grounded in fashion expertise and brand positioning.

Available for freelance and short-term collaborations.

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Language

Russian
Fluent
Italian
Fluent
English
Fluent

Work Experience

Creative & Product Designer | Visual Direction & AI-supported Fashion Projects at ELENELEN SRL
April 1, 2019 - Present
I work at the intersection of fashion design, product development, and visual direction. My focus is on supporting fashion brands and creative teams at different stages — from early concept and collection development to visual strategy, styling, and AI-supported content production. I use AI as a professional tool alongside classical fashion design practice to accelerate research, test ideas, align product and visuals, and support faster, more informed decision-making. I collaborate both independently and within existing teams, briefs, and timelines — adapting to the needs of brands, agencies, and in-house design departments.
Founder & Creative Director — EleNelen at EleNelen
April 1, 2018 - Present
• Founded and developed a women’s ready-to-wear fashion brand from concept to production in Italy • Led collection development, fabric sourcing, fittings, and production coordination • Defined brand positioning, visual direction, and styling for lookbooks, campaigns, and editorials • Integrated AI as a tool for concept testing and visual development, grounded in classical fashion design
Fashion & Visual Designer at Freelance
January 1, 2017 - Present
• Collaborations with fashion brands, agencies, and creative teams • Fashion design, visual direction, and styling for campaigns, editorials, and lookbooks • AI-supported visual exploration and content production for fashion projects • Project-based work within existing briefs, teams, and timelines
Interior designer, Project manager at LA FAMIGLIA SRL
January 1, 2008 - April 19, 2019
Luxury interior design projects with a focus on spatial thinking, materials, and proportion.

Education

Master in Technical Drawing for Fashion 2D-3D at IUAD Institute of Universal Art and Design, Naples
September 1, 2024 - August 31, 2025
Diploma of State High School, Industrial and handicraft fashion manufacturing at Alfredo Amatucci High School, Avellino
January 1, 2019 - December 31, 2020
Master's Degree, Architect- Designer at Pacific National University, Khabarovsk, Russia
January 1, 2001 - December 31, 2007

Qualifications

Fashion styling, Art direction and Production, PSFA Academy, Moscow
January 1, 2025 - October 15, 2025
Tailoring Operator, 200 hours course
January 1, 2020 - December 31, 2020

Industry Experience

Manufacturing, Media & Entertainment, Professional Services, Other
    paper Luxury Still Life — Art Direction

    Concept-driven still life exploring materiality, texture, and brand codes in luxury accessories.

    Focus on composition, light, and visual balance to enhance product desirability and editorial value.
    Role: Art Direction & Styling

    paper Fashion Campaign — From Garment Design to AI Visuals

    Full-cycle fashion project: garment design, styling, art direction, and AI-supported visual production.
    AI used to extend the campaign narrative, test visual directions, and create consistent imagery aligned with the brand’s DNA.

    Role: Fashion Design, Art Direction, Styling, AI Production

    paper Brand Evolution — From Campaign to Editorial

    Campaign, Lookbook and Editorial as one visual system
    This project explores the evolution of a fashion brand’s visual identity across campaign, lookbook, and editorial formats.
    Starting from product and brand DNA, the visual direction develops into a coherent system — where styling, art direction, and image language remain consistent while adapting to different communication goals.
    AI is used as a professional tool to test concepts, refine visual language, and accelerate production — always guided by fashion design expertise, aesthetic judgment, and brand logic.

    Role:
    Visual Direction · Art Direction · Styling · Fashion Design · AI-supported Production

    Focus:
    Brand identity · Visual consistency · Editorial storytelling

    paper Campaign Concept — Individuality Within Uniformity

    Conceptual campaign exploring individual identity within a collective, inspired by Moncler’s brand codes.
    Developed as a visual narrative using AI-supported image production.

    Role: Concept, Art Direction, AI Visuals

    paper Performance Eyewear — Product & Campaign Concept

    Concept development for a performance eyewear line designed for outdoor and hiking use.
    From product idea and visual language to campaign imagery, using AI for fast prototyping and storytelling.

    Role: Product Concept, Visual Direction, AI Production

    paper Editorial Visual Direction — AI-supported Fashion Stories

    Editorial concepts developed for fashion storytelling and magazine formats.
    Focus on mood, narrative, styling, and visual consistency — using AI as a tool to explore cinematic and editorial aesthetics.

    Role: Visual Direction, Styling, AI Production

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