Concept-driven still life exploring materiality, texture, and brand codes in luxury accessories.
Focus on composition, light, and visual balance to enhance product desirability and editorial value.
Role: Art Direction & Styling
- Art Director
- Stylist
Elena Sviridova
- Italy
- 6 projects
Visual Direction & AI Content for Fashion Brands. I work with fashion brands and agencies on visual direction and AI-supported content production.
About
Visual Direction & AI Content for Fashion Brands.
I work with fashion brands and agencies on visual direction and AI-supported content production.
With a background in fashion design, styling, and art direction, I bring strong aesthetic judgment, brand understanding, and production logic into AI-driven visual work.
I use AI as a professional tool — to test concepts, develop visual language, and accelerate content creation — while keeping all creative decisions grounded in fashion expertise and brand positioning.
Available for freelance and short-term collaborations.
- Joined October 2025
Industry experience
- Manufacturing
- Media & Entertainment
- Professional Services
- Other
Projects · 6
Full-cycle fashion project: garment design, styling, art direction, and AI-supported visual production.
AI used to extend the campaign narrative, test visual directions, and create consistent imagery aligned with the brand’s DNA.
Role: Fashion Design, Art Direction, Styling, AI Production
- AI Prompt Engineer
- Art Director
- Brand Designer
- +2
Campaign, Lookbook and Editorial as one visual system
This project explores the evolution of a fashion brand’s visual identity across campaign, lookbook, and editorial formats.
Starting from product and brand DNA, the visual direction develops into a coherent system — where styling, art direction, and image language remain consistent while adapting to different communication goals.
AI is used as a professional tool to test concepts, refine visual language, and accelerate production — always guided by fashion design expertise, aesthetic judgment, and brand logic.
Role:
Visual Direction · Art Direction · Styling · Fashion Design · AI-supported Production
Focus:
Brand identity · Visual consistency · Editorial storytelling
- AI Prompt Engineer
- Art Director
- Brand Designer
- +2
Conceptual campaign exploring individual identity within a collective, inspired by Moncler’s brand codes.
Developed as a visual narrative using AI-supported image production.
Role: Concept, Art Direction, AI Visuals
- AI Prompt Engineer
- Art Director
- Concept Artist
- +1
Concept development for a performance eyewear line designed for outdoor and hiking use.
From product idea and visual language to campaign imagery, using AI for fast prototyping and storytelling.
Role: Product Concept, Visual Direction, AI Production
- AI Prompt Engineer
- Art Director
- Concept Artist
- +1
Editorial concepts developed for fashion storytelling and magazine formats.
Focus on mood, narrative, styling, and visual consistency — using AI as a tool to explore cinematic and editorial aesthetics.
Role: Visual Direction, Styling, AI Production
- AI Prompt Engineer
- Art Director
- Concept Visualizer
- +2
Work experience· 4 roles
Creative & Product Designer | Visual Direction & AI-supported Fashion Projects · ELENELEN SRLApr 2019 – Present · 7 yrs 8 mos
I work at the intersection of fashion design, product development, and visual direction. My focus is on supporting fashion brands and creative teams at different stages — from early concept and collection development to visual strategy, styling, and AI-supported content production. I use AI as a professional tool alongside classical fashion design practice to accelerate research, test ideas, align product and visuals, and support faster, more informed decision-making. I collaborate both independently and within existing teams, briefs, and timelines — adapting to the needs of brands, agencies, and in-house design departments.
Founder & Creative Director — EleNelen · EleNelenApr 2018 – Present · 8 yrs 8 mos
• Founded and developed a women’s ready-to-wear fashion brand from concept to production in Italy • Led collection development, fabric sourcing, fittings, and production coordination • Defined brand positioning, visual direction, and styling for lookbooks, campaigns, and editorials • Integrated AI as a tool for concept testing and visual development, grounded in classical fashion design
Fashion & Visual Designer · FreelanceJan 2017 – Present · 9 yrs 11 mos
• Collaborations with fashion brands, agencies, and creative teams • Fashion design, visual direction, and styling for campaigns, editorials, and lookbooks • AI-supported visual exploration and content production for fashion projects • Project-based work within existing briefs, teams, and timelines
Interior designer, Project manager · LA FAMIGLIA SRLJan 2008 – Apr 2019 · 11 yrs 4 mos
Education
Master in Technical Drawing for Fashion 2D-3D · IUAD Institute of Universal Art and Design, Naples2024 – 2025
Diploma of State High School, Industrial and handicraft fashion manufacturing · Alfredo Amatucci High School, Avellino2019 – 2020
Master's Degree, Architect- Designer · Pacific National University, Khabarovsk, Russia2001 – 2007
Certifications and awards
Fashion styling, Art direction and Production, PSFA Academy, Moscow2025
Tailoring Operator, 200 hours course2020
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