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Hi, I’m Swati Kumari, a Digital Experience & SEO Specialist with 5+ years of B2B SaaS experience optimizing websites, owned channels, and digital workflows for growth. I love turning data into actionable insights and collaborating with cross-functional teams to deliver conversion-focused experiences. I excel at cross-functional collaboration, troubleshooting with HTML/CSS, and managing multiple projects in fast-paced environments. I’m curious, creative, and detail-oriented, committed to driving measurable growth, improving digital experiences, and supporting integrated marketing campaigns.…Hi, I’m Swati Kumari, a Digital Experience & SEO Specialist with 5+ years of B2B SaaS experience optimizing websites, owned channels, and digital workflows for growth. I love turning data into actionable insights and collaborating with cross-functional teams to deliver conversion-focused experiences. I excel at cross-functional collaboration, troubleshooting with HTML/CSS, and managing multiple projects in fast-paced environments. I’m curious, creative, and detail-oriented, committed to driving measurable growth, improving digital experiences, and supporting integrated marketing campaigns.

Swati Kumari

Growth Marketer, Marketing Strategist, Product Designer, +3

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Hi, I’m Swati Kumari, a Digital Experience & SEO Specialist with 5+ years of B2B SaaS experience optimizing websites, owned channels, and digital workflows for growth. I love turning data into actionable insights and collaborating with cross-functional teams to deliver conversion-focused experiences. I excel at cross-functional collaboration, troubleshooting with HTML/CSS, and managing multiple projects in fast-paced environments. I’m curious, creative, and detail-oriented, committed to driving measurable growth, improving digital experiences, and supporting integrated marketing campaigns.…Hi, I’m Swati Kumari, a Digital Experience & SEO Specialist with 5+ years of B2B SaaS experience optimizing websites, owned channels, and digital workflows for growth. I love turning data into actionable insights and collaborating with cross-functional teams to deliver conversion-focused experiences. I excel at cross-functional collaboration, troubleshooting with HTML/CSS, and managing multiple projects in fast-paced environments. I’m curious, creative, and detail-oriented, committed to driving measurable growth, improving digital experiences, and supporting integrated marketing campaigns.

Available to hire

Hi, I’m Swati Kumari, a Digital Experience & SEO Specialist with 5+ years of B2B SaaS experience optimizing websites, owned channels, and digital workflows for growth. I love turning data into actionable insights and collaborating with cross-functional teams to deliver conversion-focused experiences.

I excel at cross-functional collaboration, troubleshooting with HTML/CSS, and managing multiple projects in fast-paced environments. I’m curious, creative, and detail-oriented, committed to driving measurable growth, improving digital experiences, and supporting integrated marketing campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO Manager at Ethereal Media & PR

September 1, 2024 - Present

Led end-to-end SEO strategy for SaaS and eCommerce clients, improving total organic visibility by 40% in 6 months. Developed AI-powered workflows for keyword clustering, content briefs, internal linking, and FAQ schema, reducing manual work by 60%. Conducted technical audits, fixed JS rendering and crawl inefficiencies, improving crawl efficiency by 40%. Implemented structured data (JSON-LD), increasing CTR from SERPs by 25%. Optimized Shopify and WordPress product pages, boosting PDP/PLP conversions by 25%. Designed monthly and quarterly SEO dashboards using GA4, Looker Studio, and Adobe Analytics, providing actionable insights for clients and internal stakeholders. Championed adoption of AI platforms (ChatGPT, Perplexity, Gemini) and emerging SEO tools, continuously testing and integrating innovative approaches to improve workflow efficiency and campaign performance. Collaborated with UX, Dev, and content teams to ensure SEO readability and alignment with business goals. Served as SE

SEO Expert at Codamon Software Pvt Ltd

June 1, 2022 - August 1, 2024

Scaled enterprise SEO operations for clients with 100K+ pages, increasing organic leads by 40% YoY. Conducted technical SEO audits, schema/hreflang implementations, redirects, and Core Web Vitals optimization to improve site health and indexation. Led GEO & AEO optimization strategies, enhancing visibility in generative search and local SERPs. Developed keyword research, semantic modeling, intent mapping, and competitive gap analysis frameworks. Delivered executive SEO insights to stakeholders via dashboards and reports. Mentored junior analysts in AI search, automation, and enterprise SEO practices. Collaborated with content and paid media teams to align SEO initiatives with marketing campaigns. Actively explored/integrated new SEO tools to improve processes and outcomes.

SEO Analyst at Quin Street Software Pvt Ltd

August 1, 2017 - November 1, 2018

Executed on-page optimization across 50+ sites, improving organic traffic by 25%. Managed backlink campaigns, securing 100+ authoritative backlinks and increasing domain authority by 10 points. Diagnosed technical issues (redirect chains, sitemap errors, canonical issues), reducing crawl errors by 30%. Conducted keyword mapping, SERP analysis, content audits, and performance monitoring via GA & GSC. Coordinated SEO strategy with paid media and content teams to drive integrated campaign success.