Available to hire
SEO & Digital Marketing leader with 7+ years of experience driving enterprise search growth and end-to-end digital strategy. Specialized in advanced technical SEO, AI-driven optimization, GEO/AEO, Core Web Vitals, and scalable content architecture across B2B, SaaS, and eCommerce brands.
Leads cross-functional delivery across Product–Dev–UX and manages migrations, replatforming, and redesigns. Brings strong measurement and experimentation expertise (GA4, GSC, GTM, Adobe Analytics, BigQuery) to deliver executive insights that improve sustainable organic performance, ROI, and conversions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
SEO Manager at Ethere al Media & PR
September 1, 2024 - PresentLed enterprise SEO delivery for SaaS and eCommerce clients, scaling multi-market organic campaigns and integrating AI-led strategies. Improved organic visibility by 40% in 6 months, reduced manual execution effort by 60% using AI-driven workflows (keyword clustering, briefs, internal linking, schema automation), and increased crawl efficiency by 40% by resolving JS rendering, index bloat, and sitemap hygiene issues. Implemented structured data (FAQ/product/how-to) to improve SERP CTR by 25%, optimized PDP/PLP templates in Shopify/WordPress to increase conversion rates by 25%, and delivered analytics dashboards in GA4/Looker/Adobe Analytics. Reduced duplicate indexing by 35% via international SEO and hreflang governance, partnered with dev/UX/content teams to maintain SEO standards, and optimized YouTube/TikTok metadata and content structure to improve social search visibility and cross-channel discovery.
SEO Manager at Ethereal Media & PR
September 1, 2024 - PresentLed end-to-end SEO strategy for SaaS and eCommerce clients, improving total organic visibility by 40% in 6 months. Developed AI-powered workflows for keyword clustering, content briefs, internal linking, and FAQ schema, reducing manual work by 60%. Conducted technical audits, fixed JS rendering and crawl inefficiencies, improving crawl efficiency by 40%. Implemented structured data (JSON-LD), increasing CTR from SERPs by 25%. Optimized Shopify and WordPress product pages, boosting PDP/PLP conversions by 25%. Designed monthly and quarterly SEO dashboards using GA4, Looker Studio, and Adobe Analytics, providing actionable insights for clients and internal stakeholders. Championed adoption of AI platforms (ChatGPT, Perplexity, Gemini) and emerging SEO tools, continuously testing and integrating innovative approaches to improve workflow efficiency and campaign performance. Collaborated with UX, Dev, and content teams to ensure SEO readability and alignment with business goals. Served as SE
SEO Expert at Codaem on Software Pvt Ltd
June 1, 2022 - August 1, 2024Scaled SEO operations for enterprise clients with 100K+ page ecosystems by transforming raw data into actionable insights and scalable frameworks. Increased organic leads/ads by 40% YoY for enterprise sites, improved Core Web Vitals and site speed across multi-property platforms, and executed international SEO including hreflang governance, schema, redirects, and crawl depth optimization. Built competitive and semantic modeling frameworks to guide new content, presented performance insights to leadership using Looker Studio and GA4, collaborated with paid media for integrated GTM alignment, and trained analysts on AI SEO tools and automation practices.
SEO Expert at Codamon Software Pvt Ltd
June 1, 2022 - August 1, 2024Scaled enterprise SEO operations for clients with 100K+ pages, increasing organic leads by 40% YoY. Conducted technical SEO audits, schema/hreflang implementations, redirects, and Core Web Vitals optimization to improve site health and indexation. Led GEO & AEO optimization strategies, enhancing visibility in generative search and local SERPs. Developed keyword research, semantic modeling, intent mapping, and competitive gap analysis frameworks. Delivered executive SEO insights to stakeholders via dashboards and reports. Mentored junior analysts in AI search, automation, and enterprise SEO practices. Collaborated with content and paid media teams to align SEO initiatives with marketing campaigns. Actively explored/integrated new SEO tools to improve processes and outcomes.
SEO Expert at Codaemon Software Pvt Ltd
June 1, 2020 - August 1, 2024Directed end-to-end enterprise SEO programs using a technical/content/authority/experience signal framework, coordinating Agile delivery with product and engineering teams. Performed site diagnostics such as structured data QA, schema deployment, canonical/redirect hygiene, hreflang validation, and Core Web Vitals tuning using Deepcrawl/Conductor/Screaming Frog. Improved indexation depth, crawl efficiency, and JavaScript rendering health via server log insights and remediation across multi-market properties. Advanced semantic keyword modeling (intent/entity mapping), competitor gap analysis, and AI-enhanced prompt research to support organic lead growth. Measured visibility and funnel/revenue impact through GA4, GSC, GTM, and Looker Studio; drove E-E-A-T reinforcement, UX-aligned content, and accessibility compliance. Delivered conversion lift through CRO frameworks, experimentation, heatmap insights, and iterative landing-page testing. Increased authority through digital outreach/link
SEO Analyst at Quin Street Software Pvt Ltd
August 1, 2017 - November 1, 2018Executed on-page optimization across 50+ sites, improving organic traffic by 25%. Managed backlink campaigns, securing 100+ authoritative backlinks and increasing domain authority by 10 points. Diagnosed technical issues (redirect chains, sitemap errors, canonical issues), reducing crawl errors by 30%. Conducted keyword mapping, SERP analysis, content audits, and performance monitoring via GA & GSC. Coordinated SEO strategy with paid media and content teams to drive integrated campaign success.
SEO Analyst at QuinStreet Software Pvt Ltd
August 1, 2015 - November 1, 2018Executed on-page SEO for 50+ high-traffic websites by optimizing titles, meta descriptions, header structures, schema markup, and contextual internal linking, improving CTR and organic traffic. Led authority-building through outreach, guest posting, digital PR, and backlink gap analysis, securing high-authority backlinks and improving domain rating. Tracked KPIs using GA, GSC, Data Studio, and SEO tools; provided insights for ranking and keyword expansion. Partnered with Dev/UX/Content to resolve technical issues, enhance quality signals, and reduce crawl/indexation errors; supported holistic visibility alignment with paid search, content marketing, and social. Conducted SERP analysis, keyword mapping, and site audits to maintain ranking stability and identify growth opportunities; supported technical troubleshooting for redirects, XML sitemaps, canonicals, and mobile optimization.
Education
Digital Marketing Certification at York University
January 1, 2024 - January 1, 2025Post-graduation in Marketing Management at Sheridan College
January 1, 2024 - January 1, 2025Bachelor of Technology in Electronics & Telecommunications at Punjab Technical University
January 1, 2010 - January 1, 2014Google Project Management Certification at Udemy
January 1, 2025 - January 1, 2025Google Analytics GA4 Certification at Google Academy
January 1, 2024 - January 1, 2024Google Ads Certification at Google Academy
January 1, 2024 - January 1, 2024HubSpot Inbound Marketing Certification at HubSpot Academy
January 1, 2024 - January 1, 2024Post-graduation in Marketing Management at York University
January 1, 2024 - January 1, 2025Bachelor of Technology in Electronics & Telecommunication at Sheridan College
January 1, 2024 - January 1, 2025Bachelor of Technology in Electronics & Telecommunication at Punjab Technical University
January 1, 2010 - January 1, 2014Digital Marketing Certification (Post-graduation in Marketing Management) at York University
January 1, 2024 - January 1, 2025Bachelors of Technology in Electronics & Telecommunication at Sheridan College
January 1, 2024 - January 1, 2025Bachelors of Technology in Electronics & Telecommunication at Punjab Technical University
January 1, 2010 - January 1, 2014Qualifications
Digital Marketing Certification
January 1, 2024 - January 1, 2025HubSpot Inbound Marketing Certification
January 1, 2024 - January 1, 2024Google Project Management Certification
January 1, 2025 - January 1, 2025Google Project Management
January 1, 2025 - July 7, 2026Google Analytics GA4
January 1, 2024 - July 7, 2026Google Ads
January 1, 2024 - July 7, 2026HubSpot Inbound Marketing
January 1, 2024 - July 7, 2026Google Project Management Certification
January 1, 2025 - July 7, 2026Google Analytics GA4
January 1, 2024 - July 7, 2026Google Ads Certification
January 1, 2024 - July 7, 2026HubSpot Inbound Marketing Certification
January 1, 2024 - July 7, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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