Hi, I'm Swati Sharma, a client-facing performance marketer with 4+ years of B2B experience driving lead generation, events, and multi-channel campaigns. I’ve managed $1M+ in ad spend with a stable 20% ROI, built strong client relationships, and coordinated cross-functional teams to deliver on-brand, high-performing creatives. I excel at turning campaign data into clear, actionable insights and reporting. I thrive on aligning content and design to ensure platform compliance and brand consistency, optimizing conversion funnels, and collaborating across teams to hit registrations, CPL, engagement, and conversion targets.

Hi, I'm Swati Sharma, a client-facing performance marketer with 4+ years of B2B experience driving lead generation, events, and multi-channel campaigns. I’ve managed $1M+ in ad spend with a stable 20% ROI, built strong client relationships, and coordinated cross-functional teams to deliver on-brand, high-performing creatives. I excel at turning campaign data into clear, actionable insights and reporting. I thrive on aligning content and design to ensure platform compliance and brand consistency, optimizing conversion funnels, and collaborating across teams to hit registrations, CPL, engagement, and conversion targets.

Available to hire

Hi, I’m Swati Sharma, a client-facing performance marketer with 4+ years of B2B experience driving lead generation, events, and multi-channel campaigns. I’ve managed $1M+ in ad spend with a stable 20% ROI, built strong client relationships, and coordinated cross-functional teams to deliver on-brand, high-performing creatives. I excel at turning campaign data into clear, actionable insights and reporting.

I thrive on aligning content and design to ensure platform compliance and brand consistency, optimizing conversion funnels, and collaborating across teams to hit registrations, CPL, engagement, and conversion targets.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist (Remote) at Blesstroxx Enterprise - Canada (Mississauga)
March 1, 2025 - October 1, 2025
Executed end-to-end digital marketing strategies across Google, Meta, YouTube, and Native platforms. Managed $40,000/month advertising spend with a focus on lead generation and ROI optimization. Conducted A/B testing and enhanced conversion funnels, improving CVR by 22%. Developed high-performing landing pages and marketing creatives to boost campaign results. Optimized campaigns using data-driven insights to achieve 2.5–3x ROI consistently.
Digital Marketing Associate / Performance Marketer at IDEA CLAN
April 1, 2023 - January 1, 2025
Led marketing initiatives for client acquisition and retention through Google, Amazon, TikTok, YouTube, and Facebook Ads. Implemented remarketing strategies that boosted trial sign-ups by 20% and client retention by 15%. Managed monthly ad budgets of $30,000 with optimized campaign strategies achieving a 3x ROI. Conducted in-depth market and competitor analyses to refine campaign direction. Collaborated with product and analytics teams to improve landing pages and enhance conversions.
E-commerce Specialist at WBO SOLUTIONS
April 1, 2021 - March 1, 2023
Conducted market analysis and improved sales by 32% through optimized listings and ads. Reduced refund requests by 19% by improving customer service processes. Designed and executed statistical models to support data-driven marketing strategies. Increased regional sales by 20% across Amazon, Walmart, Shopify, and Etsy platforms.
Digital Marketing Specialist / Client Manager at Ble Storox Enterprises
March 1, 2025 - Present
Executed end-to-end marketing strategies across Google, Meta, YouTube, and LinkedIn; conducted A/B testing and optimized conversion funnels; Led a team of 10-15 marketers; Collaborated with designers to ensure brand consistency and platform compliance.
Digital Marketing Associate at Chandigarh, India
April 1, 2023 - February 1, 2025
Managed e-commerce and lead generation campaigns with monthly budgets up to $100,000; applied AI-driven insights to optimize creatives (headlines, CTAs); Ran multi-variant tests to reduce CPCs and scale high-budget campaigns; Coordinated with business development, content writers, graphic designers, and website creators to improve landing pages and conversions.
E-commerce Specialist at Chandigarh / India
August 1, 2021 - February 1, 2023
Managed B2B e-commerce projects including home improvement, luxury items, medical equipment on platforms like Google, Amazon, Walmart, Etsy; Optimized listings and ads, analyzed competitors, and improved landing pages to boost traffic and conversions.
E-commerce Account Executive at Freelance / Upwork
July 1, 2019 - July 1, 2021
Handled Amazon platform projects for US-based clients across categories; From listing optimization to ads management; Maintained full data analysis control; Created visually appealing content for product pages and enhanced SEO, ranking and conversions.
Digital Marketing Specialist / Client Manager at Ble Stroxx Enterprises
March 1, 2025 - Present
Responsible for end-to-end marketing strategies across Google, Meta, YouTube, and LinkedIn. Conducted A/B testing to optimize conversion funnels and improve CVR. Led and mentored a team of 10-15 marketers and managed client relationships and budgets to drive measurable results.
Digital Marketing Associate / Client Manager at Ble Stroxx Enterprises
April 1, 2023 - February 1, 2025
Managed B2B ecommerce campaigns from Chandigarh, India. Covered end-to-end campaign management with monthly budgets up to $100,000, using AI-driven insights to optimize creatives and landing pages, and coordinating with business development, content writers, designers, and website teams to improve conversions.
E-commerce Account Executive (Freelancer) at Upwork
July 1, 2019 - July 1, 2021
Handled Amazon platform projects for US-based clients, from listing optimization to ads management. Maintained full data analysis control and developed visually appealing content for product pages to improve SEO and brand presence.
Performance Marketer (Contractual role) at Blestoroxx Enterprises
October 1, 2025 - March 1, 2026
Executed end-to-end campaign strategies across Google, Meta, YouTube, and LinkedIn; conducted A/B testing and optimized conversion funnels, improving CVR by up to 22%. Handled client calls for all managed accounts to present campaign performance, discuss results, and align on next strategies. Aligned with content and design departments to ensure brand consistency, platform compliance, and high-performing ad assets. Tracked KPIs including registrations, CPL, engagement, and conversion rates; prepared clear, timely performance reports translating data into actionable next steps.
Digital Marketing Associate at Idea Clan
April 1, 2023 - December 1, 2024
Managed and scaled B2B e-commerce and lead generation campaigns with monthly budgets up to $100,000, maintaining a consistent 20% ROI. Coordinated cross-functional teams (business development, content, design, web) to improve landing pages and drive campaign conversions. Applied AI-driven insights to optimize creatives — headlines, CTAs, and ad variations — for lower CPCs and high-budget scalability. Tracked campaign timelines across email, social, and lead generation channels, ensuring on-time delivery and meeting client expectations consistently.
E-commerce Account Executive at Freelancer / Upwork
July 1, 2019 - July 1, 2021
Managed end-to-end Amazon platform projects for US-based clients: listing optimization, ads management, data analysis, and SEO improvement. Created lifestyle and HD product images to enhance brand presence and improve conversion rates.

Education

Master of Business Administration (Finance & Marketing) at University Business School, Guru Nanak Dev University, Amritsar
January 11, 2030 - December 26, 2025
Bachelor of Science in Mathematics and Statistics at Guru Nanak Dev University, Amritsar
January 11, 2030 - December 26, 2025
Master of Business Administration at Guru Nanak Dev University
May 1, 2018 - October 1, 2020
Bachelor of Mathematics at Guru Nanak Dev University
April 1, 2015 - April 1, 2018
Master of Business Administration at Guru Nanak Dev University
May 1, 2018 - October 1, 2020
Bachelor's in Mathematics at Guru Nanak Dev University
April 1, 2015 - April 1, 2018
Advanced Diploma in Marketing at Assiniboine College
January 1, 2025 - September 1, 2025
Masters in Business Administration at Guru Nanak Dev University
May 1, 2018 - October 1, 2020
Bachelors in Mathematics at Guru Nanak Dev University
April 1, 2015 - April 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services