I am an experienced marketing professional with a strong background in social media marketing, content creation, and community management. Over the years, I have worked with diverse teams, helping businesses increase engagement, grow their follower base, and build effective marketing strategies aligned with overall business goals. I enjoy collaborating with creative teams and influencers to produce compelling content that resonates with audiences. My approach focuses on understanding market trends and consumer preferences to create data-driven marketing campaigns. I'm passionate about learning and applying new marketing technologies and strategies to continually enhance digital presence and customer engagement. I am also dedicated to voluntary work, particularly in animal welfare, and I enjoy contributing my skills to meaningful causes.

Sweta Sinha

I am an experienced marketing professional with a strong background in social media marketing, content creation, and community management. Over the years, I have worked with diverse teams, helping businesses increase engagement, grow their follower base, and build effective marketing strategies aligned with overall business goals. I enjoy collaborating with creative teams and influencers to produce compelling content that resonates with audiences. My approach focuses on understanding market trends and consumer preferences to create data-driven marketing campaigns. I'm passionate about learning and applying new marketing technologies and strategies to continually enhance digital presence and customer engagement. I am also dedicated to voluntary work, particularly in animal welfare, and I enjoy contributing my skills to meaningful causes.

Available to hire

I am an experienced marketing professional with a strong background in social media marketing, content creation, and community management. Over the years, I have worked with diverse teams, helping businesses increase engagement, grow their follower base, and build effective marketing strategies aligned with overall business goals. I enjoy collaborating with creative teams and influencers to produce compelling content that resonates with audiences.

My approach focuses on understanding market trends and consumer preferences to create data-driven marketing campaigns. I’m passionate about learning and applying new marketing technologies and strategies to continually enhance digital presence and customer engagement. I am also dedicated to voluntary work, particularly in animal welfare, and I enjoy contributing my skills to meaningful causes.

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Work Experience

Marketing Coordinator at TheVeganCommunity.com
October 31, 2024 - September 2, 2025
Coordinated marketing efforts remotely by building and nurturing an online community across platforms like Instagram and Facebook. Identified messaging strategies especially for reels and collaborated with the marketing team to brainstorm weekly content. Initiated outreach to influencers, bloggers, and potential partners for collaboration and relationship building.
Marketing Executive at IDC Global Pvt Ltd
August 31, 2024 - September 2, 2025
Worked closely with the marketing director to devise effective marketing strategies. Conducted market research to identify new opportunities and consumer preferences supporting campaign creation. Produced tailored social media content, collaborated with cross-functional teams, analyzed metrics, and performed A/B testing to optimize content. Managed digital channels, including setting up WhatsApp Business Account, used customer feedback for process improvements, and managed digital sales to boost revenue. Key achievements included a 36% increase in Instagram engagement and a 12% follower growth in one month. Awarded Star Performer of the Year 2024.
Social Media Executive at Masira Digital Marketing Pvt Ltd
August 31, 2022 - September 2, 2025
Implemented monthly social media strategies and handled daily post management across platforms. Created plans to grow and maintain followers primarily on Instagram through posts, reels, and stories. Supervised 10-11 interns while collaborating with content teams and graphic designers. Defined social media KPIs and managed organic growth initiatives.
Recruiter at Spectraforce Technologies Inc
August 31, 2020 - September 2, 2025
Sourced and identified candidates using conventional and creative recruiting strategies for pharma clients like Abbott, AbbVie, and Amgen. Screened candidates, scheduled interviews, and conducted reference checks. Created search criteria and posted ads on multiple platforms including LinkedIn and Facebook. Managed resume screening and candidate submission follow-ups.
Junior Analyst and Analyst at Eclerx Services Limited
September 30, 2019 - September 2, 2025
Served as a subject matter expert addressing telecom equipment related issues, handled escalation calls, and managed order processing. Maintained client records and provided solutions to client problems for COX Communication. Selected as Team Lead for the GTS project and Supervisor for the Commercial Process.
Business Trainee at HCL Technologies
May 31, 2017 - September 2, 2025
Validated documents for the Bank of Ireland project. Coordinated responses to audit queries from internal and external stakeholders, maintained audit records and tracked corrective actions to ensure compliance.

Education

B. Tech (Electronics and Communications) at Dr. A.P.J. Abdul Kalam Technical University
January 1, 2012 - January 1, 2016

Qualifications

Smart Marketing with Price Psychology - Udemy
January 1, 2024 - September 2, 2025
Inbound Marketing - HubSpot
January 1, 2024 - September 2, 2025
Dynamic Digital Marketing Program - National Institute of Digital Marketing (NIDM)
January 1, 2021 - September 2, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Non-Profit Organization