Sweta Sinha

Coordinated marketing efforts remotely by building and nurturing an online community across platforms like Instagram and Facebook. Identified messaging strategies especially for reels and collaborated with the marketing team to brainstorm weekly content. Initiated outreach to influencers, bloggers, and potential partners for collaboration and relationship building.

Worked closely with the marketing director to devise effective marketing strategies. Conducted market research to identify new opportunities and consumer preferences supporting campaign creation. Produced tailored social media content, collaborated with cross-functional teams, analyzed metrics, and performed A/B testing to optimize content. Managed digital channels, including setting up WhatsApp Business Account, used customer feedback for process improvements, and managed digital sales to boost revenue. Key achievements included a 36% increase in Instagram engagement and a 12% follower growth in one month. Awarded Star Performer of the Year 2024.

Implemented monthly social media strategies and handled daily post management across platforms. Created plans to grow and maintain followers primarily on Instagram through posts, reels, and stories. Supervised 10-11 interns while collaborating with content teams and graphic designers. Defined social media KPIs and managed organic growth initiatives.