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I am a hands-on e-commerce leader with 8+ years of experience building and scaling online stores from the ground up. I take a general manager approach to DTC brands—balancing high-velocity creative testing and performance marketing with the operational grit needed to protect margins and drive long-term LTV. Whether it’s optimizing a Shopify funnel or managing a global supply chain, I focus on building repeatable systems that turn browsers into loyal customers.…I am a hands-on e-commerce leader with 8+ years of experience building and scaling online stores from the ground up. I take a general manager approach to DTC brands—balancing high-velocity creative testing and performance marketing with the operational grit needed to protect margins and drive long-term LTV. Whether it’s optimizing a Shopify funnel or managing a global supply chain, I focus on building repeatable systems that turn browsers into loyal customers.

Sweta Choudhary

Brand Designer, Product Designer, Web Designer, +3

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I am a hands-on e-commerce leader with 8+ years of experience building and scaling online stores from the ground up. I take a general manager approach to DTC brands—balancing high-velocity creative testing and performance marketing with the operational grit needed to protect margins and drive long-term LTV. Whether it’s optimizing a Shopify funnel or managing a global supply chain, I focus on building repeatable systems that turn browsers into loyal customers.…I am a hands-on e-commerce leader with 8+ years of experience building and scaling online stores from the ground up. I take a general manager approach to DTC brands—balancing high-velocity creative testing and performance marketing with the operational grit needed to protect margins and drive long-term LTV. Whether it’s optimizing a Shopify funnel or managing a global supply chain, I focus on building repeatable systems that turn browsers into loyal customers.

Available to hire

I am a hands-on e-commerce leader with 8+ years of experience building and scaling online stores from the ground up. I take a general manager approach to DTC brands—balancing high-velocity creative testing and performance marketing with the operational grit needed to protect margins and drive long-term LTV.

Whether it’s optimizing a Shopify funnel or managing a global supply chain, I focus on building repeatable systems that turn browsers into loyal customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder & Chief Marketing Officer (CMO) at Overseas Corporate Professional (OCP Biz)

January 1, 2017 - Present

Founded and led a full-service digital business providing end-to-end marketing, e-commerce, and operational solutions for small to mid-sized businesses. Developed and executed integrated digital marketing strategies across paid media (Meta, Google), SEO, CRO, and retention to drive lead generation and revenue growth. Acted as the primary strategic advisor, managing end-to-end marketing performance, campaign execution, and optimization. Built scalable marketing systems and workflows to support client growth and operational efficiency. Used performance metrics (ROAS, CAC, AOV, CVR) to analyze results and guide decisions. Led cross-functional teams across marketing, development, and operations to deliver cohesive, results-driven solutions.

Head of E-Commerce & Marketing at Cedars Online Limited

September 1, 2023 - Present

Full P&L ownership for three global DTC brands (Dynacart.com), overseeing sourcing, marketing, and customer success. Achieved performance turnaround by restructuring campaigns and refining audience segmentation (ROAS from 0.6x to 2.40x). Doubled site conversion rate (1.1% to 2.3%) through navigation, speed, and checkout enhancements. Increased gross margins from 12% to 42% via pricing optimization and better courier/supplier terms. Launched automated retention flows (abandoned cart, win-back) contributing ~20% of monthly revenue.

Digital Operations & Marketing Manager at Cedars Online

June 1, 2020 - September 1, 2023

Managed the setup and launch of Shopify stores and B2B platforms, ensuring alignment of technical and marketing components for day-one success. Led multichannel growth (SEO and paid social) to improve traffic quality and reduce implementation risk.

Digital Marketing Consultant at Self-Employed

August 1, 2018 - June 1, 2020

Partnered with small businesses to build their digital foundations, from SEO basics to high-performing paid media strategies. Provided hands-on marketing performance management and optimization.

Accounting & Property Management at Various (Pacific Quorum, Colliers)

January 1, 2007 - December 31, 2018

Developed a strong financial backbone through managing corporate budgets, reconciliations, and financial reporting, supporting property management operations and financial planning.