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Hi, I’m Sweta Lal, a content creator, writer, and editor based in Melbourne. I craft engaging narratives across blogs, social media, and multimedia platforms, helping brands spark imagination and build emotional connections. With a background in electronics engineering and a passion for storytelling, I blend research, strategy, and creative writing to deliver campaigns that inform, entertain, and drive engagement. I’m collaborative, adaptable, and comfortable using AI tools like ChatGPT to amplify human insight.…Hi, I’m Sweta Lal, a content creator, writer, and editor based in Melbourne. I craft engaging narratives across blogs, social media, and multimedia platforms, helping brands spark imagination and build emotional connections. With a background in electronics engineering and a passion for storytelling, I blend research, strategy, and creative writing to deliver campaigns that inform, entertain, and drive engagement. I’m collaborative, adaptable, and comfortable using AI tools like ChatGPT to amplify human insight.

Sweta Lal

Writer, Content Creator, Content Producer, +4

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Hi, I’m Sweta Lal, a content creator, writer, and editor based in Melbourne. I craft engaging narratives across blogs, social media, and multimedia platforms, helping brands spark imagination and build emotional connections. With a background in electronics engineering and a passion for storytelling, I blend research, strategy, and creative writing to deliver campaigns that inform, entertain, and drive engagement. I’m collaborative, adaptable, and comfortable using AI tools like ChatGPT to amplify human insight.…Hi, I’m Sweta Lal, a content creator, writer, and editor based in Melbourne. I craft engaging narratives across blogs, social media, and multimedia platforms, helping brands spark imagination and build emotional connections. With a background in electronics engineering and a passion for storytelling, I blend research, strategy, and creative writing to deliver campaigns that inform, entertain, and drive engagement. I’m collaborative, adaptable, and comfortable using AI tools like ChatGPT to amplify human insight.

Available to hire

Hi, I’m Sweta Lal, a content creator, writer, and editor based in Melbourne. I craft engaging narratives across blogs, social media, and multimedia platforms, helping brands spark imagination and build emotional connections.

With a background in electronics engineering and a passion for storytelling, I blend research, strategy, and creative writing to deliver campaigns that inform, entertain, and drive engagement. I’m collaborative, adaptable, and comfortable using AI tools like ChatGPT to amplify human insight.

Skills

Copywriting

WordPress

Experience Level

Copywriting

Expert

WordPress

Intermediate

Language

English

Fluent

Work Experience

Service Delivery Officer at Concentrix Services

November 1, 2023 - June 1, 2025

Handling customer issues and delivering services and benefits in line with federal laws and policies. Used CRM systems to process customer data, documented services, and supported front-line administrative tasks. Exercised sound judgment for complex queries while ensuring compliance; collaborated with internal teams and escalated issues as needed. Maintained case files, records, and audit-ready documentation.

Social Media Content Creator at ISKCON Melbourne

September 1, 2021 - Present

Designed and implemented social media strategies aligned with business goals. Developed marketing content including blogs, promotional materials, and advertisements for social media display and SEM. Leveraged AI tools to enhance content and increase web traffic. Analyzed and reported campaign results; identified weaknesses and recommended improvements. Managed monthly marketing budgets and documentation. Collaborated on creative campaigns, maintained a consistent brand presence, and engaged with the audience to strengthen customer relations. Updated documents, recorded data, and helped maintain the database.

Front of House Team Member at Gopals Vegetarian Restaurant, Melbourne

December 1, 2017 - May 1, 2023

Greeted guests, assisted with seating, and maintained a welcoming atmosphere. Trained new staff on front-of-house procedures, knowledge of menu items, and service standards. Managed tables, restocked items, processed payments, and balanced cash drawers. Maintained cleanliness and inventory accuracy.

Research Assistant at Deakin University, Melbourne

July 1, 2013 - February 1, 2014

Researched, drafted, and edited content for conference brochures and websites. Proofread and translated academic papers. Collected and organized research data via experiments and surveys; designed and administered questionnaires; created visualizations to support findings. Collaborated to refine study methodologies and maintained comprehensive research records.

Social Media Strategist at Wild Medicine Pty Ltd

September 1, 2011 - November 1, 2015

Created and implemented strategies to increase brand awareness and engagement. Mentored staff in social media handling; analyzed plans to identify weaknesses and recommend improvements. Implemented features to develop brand presence and built tracking systems to measure post and campaign results. Cultivated relationships with search engine providers for insights.

Social Media Strategist & Admin at Hire for Baby, Melbourne

April 1, 2011 - July 1, 2015

Analyzed and reported on social media and online marketing performance; implemented tracking systems and optimization. Designed and executed social media strategies, content, and email campaigns. Monitored and engaged the brand online to strengthen customer relationships. Managed website analytics, SEO tactics, and budgets; coordinated with stakeholders on marketing, events, and communications.

Sales Assistant at Rivers Australia

December 1, 2009 - April 1, 2011

Provided customer service, processed transactions, and maintained accurate cash handling. Assisted customers with product knowledge and ensured a positive shopping experience.

Freelance Writing at Self-employed / Freelance Writing (Melbourne, Australia)

October 1, 2009 - Present

Wrote and edited feature articles, blog posts, and scripts for various publications and productions. Contributed to multiple editorial projects, including international and local outlets, with a focus on research, accuracy, and engaging storytelling.