Hi! I'm Stephen, a Senior Creative with a passion for digital-first design. I thrive on creating user-centered solutions that blend strategy and detail. My journey has taken me from iconic brands to innovative projects, always aiming to elevate the user experience and drive results. Let's create something amazing together!

Stephen Wickstead

Hi! I'm Stephen, a Senior Creative with a passion for digital-first design. I thrive on creating user-centered solutions that blend strategy and detail. My journey has taken me from iconic brands to innovative projects, always aiming to elevate the user experience and drive results. Let's create something amazing together!

Available to hire

Hi! I’m Stephen, a Senior Creative with a passion for digital-first design. I thrive on creating user-centered solutions that blend strategy and detail. My journey has taken me from iconic brands to innovative projects, always aiming to elevate the user experience and drive results. Let’s create something amazing together!

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Founder at Kook Design
June 1, 2009 - Present
Launched Kook Design in 2009 and since then inspired and delivered digital transformation projects for world-leading luxury fashion and lifestyle brands such as Versace, Hunter, and Affordable Art Fair. Led digital and print design, UX, art direction, branding, ecommerce packaging, and marketing/trade show graphics, including personalized ecommerce packaging and app UI/UX.
Design / UX Lead at Spoke
October 1, 2023 - Present
Creative lead on a global website redesign and digital transformation project. Worked closely with design and marketing teams to develop creative strategies that increased brand awareness and effectively translated client missions. Delivered full site redesigns with integrated scalable product personalization tools.
Creative Lead at Penny Black
October 1, 2023 - July 13, 2025
Led all digital and print design-related activities including ecommerce packaging, UX/UI for commercial websites and customer apps, internal brand development, and marketing graphics.
Creative Lead (UX/UI) at Versace
March 31, 2021 - July 13, 2025
Led full site redesign, digital transformation, creation of strategic brand guidelines ensuring alignment across departments, and designed UX/UI improvements for websites. Leveraged data and testing for validating design decisions and ensured brand standards were met across digital communications.
UX/UI Design Consultant at Affordable Art Fair
June 30, 2018 - July 13, 2025
Provided UX/UI design consulting services.
Creative Director / UX/UI Design Consultant at Tangle Teezer
December 30, 2015 - September 30, 2017
Redefined and directed branded multi-channel content, implemented new working processes and systems, managed production timelines, and led a cross-functional design team. Oversaw design execution and art direction across retail, print, digital and social channels. Delivered multiple design/UX iterations for the ecommerce platform.
Founder at Kook Design
June 1, 2009 - Present
At Kook Design, we blend digital and print expertise to craft bold, modern brand experiences, driving digital transformations for luxury and lifestyle brands.
Design / UX Lead at Spoke
October 1, 2023 - Present
Leading the global website redesign at Spoke-London, including overhauling the Fit Finder and creating a new Design System.
Design Lead at Jo Malone
February 1, 2025 - October 1, 2025
Collaborated on Jo Vodka’s visual identity, from logo creation to packaging for three inaugural expressions launched in global travel retail.
Creative Lead at Penny Black
October 1, 2023 - October 1, 2025
Oversaw all digital and print design, including personalized e-commerce packaging and UX/UI for the website.
Creative Lead (UX/UI) at Versace
March 1, 2021 - October 1, 2025
Led the global website redesign and digital transformation, enhancing brand awareness and aligning with corporate goals.
UX/UI Design Consultant at Affordable Art Fair
June 1, 2018 - October 1, 2025
Consulted on UX/UI design for the Affordable Art Fair website, contributing to an improved user experience.
Creative Director / UX/UI Design Consultant at Tangle Teezer
September 1, 2017 - October 1, 2025
Directed UX and design initiatives across digital platforms and retail experiences.
Founder at Kook Design
June 1, 2009 - Present
Kook Design blends digital and print expertise to craft bold, modern brand experiences, driving digital transformations for iconic luxury and lifestyle brands including Versace and Jo Malone.
Design / UX Lead at Spoke
October 1, 2023 - Present
Design and UX lead on Spoke-London global website redesign, including Fit Finder overhaul, new key and campaign pages with interactive Mix/Match tool.
Design Lead at Jo Malone
February 1, 2025 - October 1, 2025
Collaborated with Jo Malone CBE to lead the design of Jo Vodka’s visual identity, including logo creation and full packaging for the brand's three inaugural expressions.
Creative Lead at Versace
March 1, 2021 - October 1, 2025
Creative Lead on Versace’s global website redesign and digital transformation, boosting brand awareness and aligning with the brand’s mission.
UX/UI Design Consultant at Affordable Art Fair
June 1, 2018 - October 1, 2025
Led UX/UI design consultative efforts to enhance user experience across the platform.
Creative Director / UX/UI Design Consultant at Tangle Teezer
September 1, 2017 - October 1, 2025
Directed all design aspects, enhancing user experience and brand development.

Education

BA (Hons) Graphic Design at Liverpool John Moores University
January 1, 1990 - December 31, 1993
BA (Hons) Graphic Design at Liverpool John Moores University
January 11, 2030 - October 1, 2025
BA (Hons) Graphic Design at Liverpool John Moores University
January 11, 2030 - October 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services