Available to hire
TECHNICAL MARKETING MANAGER
eCommerce Product Manager Scrum Master Growth Hacker AI
Certified:- Certified Scrum Master with full lifecycle digital marketing solutions with creative/technical expertise
Technical:- Bachelor in Computer Science with software developer expertise to develop scalable digital solutions to improve revenue and profitability
Creative:- Ad agency experience on Ideation, Branding, Market Research with brands like Verizon, Pepsi, Bank of America, MTV, and US Army to design multi-channel ad campaigns
Media:- Technical media planning experience capable of modeling scalable insightful global media campaigns while optimizing for monetization metrics like reach, cost to acquire, lifetime value, attrition, churn
Statistics:- Analytical experience in R on models such as Marketing Mix Modeling and Multi Touch Attribution
HIGHLIGHTS
eCommerce:- Optimize products/campaigns for $2b+ revenue website Website not available. Sign in: https://www.twine.net/signup
Data:- Optimized MMM and MTA models for Google client Website not available. Sign in: https://www.twine.net/signup
SEO:- Placed website Website not available. Sign in: https://www.twine.net/signup on page 1 for Google organic search listings
Marketplace:- Uploaded 1m+ SKU StadiumGoods shoe catalog to Chinese mobile app Website not available. Sign in: https://www.twine.net/signup
Lead Generation:- Built 1k+ affiliate network for retail Forex broker Website not available. Sign in: https://www.twine.net/signup
Video:- Launched 3m+ subscriber online YouTube channel for Website not available. Sign in: https://www.twine.net/signup
B2B:- Launched IT service subscription products for printer manufacturer kmbs.KonicaMinolta.us
Marketing Automation:- Developer for HubSpot workflows/campaigns/pages for IT reseller Website not available. Sign in: https://www.twine.net/signup
Email:- Ran A/B test on lists and creatives on email creatives for Microsoft Website not available. Sign in: https://www.twine.net/signup
Subscription:- Managed $50m premium SMS mobile subscription revenue for 300m download music app Kazaa
Content:- Built 1k+ content syndication network for content site Website not available. Sign in: https://www.twine.net/signup
CRM:- Connected Salesforce via API to internal application for coworking provider Website not available. Sign in: https://www.twine.net/signup
Mobile:- Managed mobile app Website not available. Sign in: https://www.twine.net/signup 7m users, $2m/month subscription revenue
Scrum:- Managed cross functional 20+ team inclusive of developers/designers for ad agency Atrinsic
Technical:- Software development experience on platforms like R, ATG, Oracle, Java, C, SQL
AI:- Build LLM ChatBot using BotPress and Rasa
B2C:- Managed 3m+ SKU catalog for website Website not available. Sign in: https://www.twine.net/signup
Skills
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Expert
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Intermediate
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Language
English
Fluent
Japanese
Intermediate
Chinese
Intermediate
French
Intermediate
German
Intermediate
Work Experience
Marketing Manager at OneWerx
July 1, 2017 - PresentDevelop scalable creative technical digital solutions for digital agency clients, optimizing product feeds on multiple eCommerce platforms, building ad campaigns, dashboards, and custom project management tools. Responsible for SEO, email marketing, video channel launches, and integrating workflows with HubSpot and Salesforce API.
Marketing Manager at Paltalk
July 1, 2017 - July 11, 2025Led digital marketing for chat and dating apps with 7 million monthly active users. Managed media spend across search, social, and affiliate networks. Increased social advertising budget and optimized subscription revenue through churn analysis and video campaigns. Also improved organic search rankings for key keywords.
Global Insight Manager at Google
January 1, 2017 - July 11, 2025Developed scalable global digital marketing solutions for large key clients like Pepsi and Mars Foods. Created integrated online marketing mix models, statistical brand analysis using R, media experiments, and mined keyword data to improve marketing campaigns and media auction dynamics.
Technical Marketing Manager at Verizon
June 1, 2015 - July 11, 2025Launched a Big Data project compiling $2b+ performance and marketing campaign data from multiple vendors. Built Oracle data warehouse, conducted statistical analysis with R, mapped online customer journeys and attribution, and published dashboards to track key customer metrics and revenue models.
Technical Project Manager at Bank of America
September 1, 2013 - July 11, 2025Managed campaign tracking and reporting systems for digital marketing programs including subsidiaries. Automated data collection, built dashboards to monitor KPIs and marketing campaigns, optimized keywords, and enabled social retargeting campaigns.
Marketing Manager at FXCM
April 1, 2012 - July 11, 2025Led online Forex news website strategy, doubling client acquisition through content management, SEO, video growth, social trading integrations, and multilingual content expansions.
Product Manager at Atrinsic
April 1, 2007 - July 11, 2025Led strategic mobile initiatives for a $72M digital advertising agency, managing a cross-functional team of 50+ to deliver websites, campaigns, and subscriptions. Managed mobile revenue streams including a 300 million user music app.
Java Developer at McFadyen
April 1, 2001 - July 11, 2025Led Oracle ATG e-Commerce integration projects, customizing modules for major clients in diverse sectors.
C Developer at Micro Focus
October 1, 1996 - July 11, 2025Developed database solutions and authored Java database connection drivers for IBM platforms.
Marketing Manager at OneWerx
July 1, 2017 - PresentDevelop scalable creative technical digital solutions for digital agency clients including ecommerce optimization on multiple platforms, building ad campaigns, creating dashboards, taxonomy creation, system integrations, project management tools, SEO, email and video campaigns, and marketing automation for a diverse set of clients across industries such as retail, solar, automotive, government, and media.
Marketing Manager at Paltalk
July 1, 2017 - July 11, 2025Led digital marketing initiatives for chat and dating apps with 7 million monthly active users. Supervised marketing teams and agency partners, managed $300k/month media spend, optimized user acquisition, grew social spend, tested programmatic ad placements, tracked subscription revenue lifecycle, and pushed organic SEO rankings.
Global Insight Manager at Google
January 1, 2017 - July 11, 2025Developed scalable global digital solutions and marketing plans for $100m+ clients like Pepsi and Mars Foods. Leveraged Google data and statistical models in R to extract insights, plan media experiments, and build integrated marketing mix models to optimize advertising expenditure and campaign effectiveness.
Technical Marketing Manager at Verizon
June 1, 2015 - July 11, 2025Led Big Data project for $2b+ VerizonWireless.com site performance and marketing campaign data. Built Oracle data warehouse, integrated multi-channel media data, performed statistical analysis with R, created dashboards and automated reporting, monitored customer journeys, tracked key performance indicators, and developed revenue prediction models using machine learning.
Technical Project Manager at Bank of America
September 1, 2013 - July 11, 2025Managed campaign tracking and reporting for BankofAmerica.com digital marketing programs including subsidiaries. Built SharePoint dashboards for project monitoring, automated data collection, added analytics models, optimized online campaigns, and enabled retargeting strategies on social media.
Marketing Manager at FXCM
April 1, 2012 - July 11, 2025Led Forex news website DailyFX.com to become the largest lead source for FXCM retail forex broker. Built custom CMS for news content, optimized SEO campaigns to achieve 4M+ monthly unique visits, grew video channel subscribers and views, integrated social trading charts, and expanded multilingual content offerings.
Product Manager at Atrinsic
April 1, 2007 - July 11, 2025Led strategic mobile initiatives for NASDAQ-listed $72M+ digital advertising agency, managing a cross-functional team of 50+ in developing websites and advertising campaigns that reached 25M+ unique visitors monthly, with $3M+ recurring subscription revenue. Managed revenue for Kazaa's 300m user music download app with various top-tier clients.
Java Developer at McFadyen
April 1, 2001 - July 11, 2025Led engagements for Oracle ATG e-Commerce integration, customizing personalization and e-commerce modules for clients including Rhodia, AppliedMaterials, GE Power, and Total.
C Developer at Micro Focus
October 1, 1996 - July 11, 2025Database developer for IBM DB/2 compatible XDB subsidiary. Authored JetConnect, a Java-based pre-JDBC database connection driver for multiple UNIX platforms.
Marketing Manager at OneWerx
July 1, 2017 - PresentDevelop scalable creative technical digital solutions for digital agency clients including optimizing product feeds, building ad campaigns, dashboards, taxonomy, software build pipelines, SEO, and marketing automation for various clients such as StadiumGoods.com, SuntuitySolar.com, AAAA.org, Marvell.com, P23Labs.com, Convene.com, and more.
Marketing Manager at Paltalk
July 1, 2017 - July 11, 2025Led digital marketing initiatives for portfolio of 7 million monthly active users on chat and dating apps. Managed marketing team and agency partners, allocated media budgets, optimized user acquisition, social media spends, programmatic ad monetization, subscription lifecycle revenues, and pushed organic SEO efforts to achieve Google Page 1 rankings.
Global Insight Manager at Google
January 1, 2017 - July 11, 2025Developed scalable global digital solutions to optimize advertising expenditure for $100m+ clients. Conducted data mining with R, statistical analysis, competitor and market insight extraction, media experiment planning, marketing mix modeling, and built custom integrated marketing plans.
Technical Marketing Manager at Verizon
June 1, 2015 - July 11, 2025Launched Big Data project to analyze $2b+ in performance and marketing campaign data across multiple media. Built Oracle data warehouse, integrated media data, ran statistical analysis with R, published dashboard reports, mapped online customer journeys, and created machine learning revenue prediction models.
Technical Project Manager at Bank of America
September 1, 2013 - July 11, 2025Managed campaign tracking and reporting for BankofAmerica.com digital marketing programs. Built SharePoint dashboards, automated data collection, monitored search, social, email campaigns, integrated MMM/MTA models, keyword optimization, and retargeting on Facebook.
Marketing Manager at FXCM
April 1, 2012 - July 11, 2025Led online Forex news website DailyFX.com to become the largest lead source for retail Forex broker FXCM, doubling new live trading clients. Built CMS, optimized SEO for millions of visits, grew YouTube video channel subscribers and views, integrated social trading charts, and expanded content internationally.
Product Manager at Atrinsic
April 1, 2007 - July 11, 2025Led strategic mobile initiatives for NASDAQ listed digital advertising agency, managing cross functional teams in strategy, media, and technology. Produced, maintained and optimized websites and online ad campaigns with significant recurring revenue and client portfolios.
Java Developer at McFadyen
April 1, 2001 - July 11, 2025Led engagements for Oracle ATG e-Commerce integrator customizing Dynamo Application/Personalization/E-Commerce modules for clients such as Rhodia.com and AppliedMaterials.com.
C Developer at Micro Focus
October 1, 1996 - July 11, 2025Database developer for IBM DB/2 compatible XDB. Authored JetConnect, a pre-JDBC database connection driver in Java for multiple Unix platforms.
Global Insight Manager at Google
June 1, 2015 - January 1, 2017Brainstormed and developed data-driven global marketing opportunities and plans; built MMM and MTA models; mined keyword data with R to derive insights for brands.
Technical Marketing Manager at Verizon
September 1, 2013 - June 1, 2015Launched a Big Data project to assemble and publish $2b+ performance data; built an Oracle data warehouse; analyzed media data; mapped online customer journeys; created revenue predictions with ML in R.
Technical Project Manager at Bank of America
May 1, 2012 - September 1, 2013Managed campaign tracking and reporting for digital marketing programs; built dashboards; automated data collection; added MMM/MTA models; optimized keywords and retargeting.
Marketing Manager at FXCM
April 1, 2007 - April 1, 2012Led DailyFX and online forex marketing; built CMS for news content; grew YouTube channel; expanded content internationally; integrated social trading charts.
Product Manager at Atrinsic
April 1, 2001 - April 1, 2007Led strategic mobile initiatives for a NASDAQ-listed digital advertising agency; managed cross-functional teams; oversaw large-scale campaigns and subscription revenue.
Java Developer at McFadyen
October 1, 1996 - April 1, 2001Led engagements for Oracle ATG e-Commerce integration; customized Dynamo modules for various clients.
C Developer at Micro Focus
June 1, 1994 - October 1, 1996Database developer for IBM DB/2 compatible XDB (subsidiary).
Education
Bachelor of Science at University of Maryland at College Park
January 1, 1990 - December 31, 1994Bachelor of Science at University of Maryland at College Park
January 1, 1992 - December 31, 1996Bachelor of Science at University of Maryland at College Park
January 1, 1990 - December 31, 1994Bachelor of Science in Computer Science at University of Maryland at College Park
January 11, 2030 - December 1, 2025Bachelor of Science in Computer Science at University of Maryland at College Park
January 11, 2030 - January 23, 2026Qualifications
Certified Scrum Master (CSM)
January 1, 2015 - December 31, 2015Certified Scrum Master (CSM)
January 1, 2015 - December 31, 2015Certified Scrum Master (CSM)
January 11, 2030 - July 11, 2025Certified Scrum Master (CSM)
January 11, 2030 - December 1, 2025Certified Scrum Master (CSM)
January 11, 2030 - January 23, 2026Industry Experience
Software & Internet, Media & Entertainment, Financial Services, Retail, Telecommunications, Government, Non-Profit Organization, Manufacturing, Healthcare, Professional Services
Skills
Experience Level
Expert
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