I am Florian Fröhlich, a graphic designer specializing in advertising strategy, corporate identity, and UI/UX design. For many years I have been creating visual campaigns, brand identities, and digital products — from initial concept development to final implementation across print and web.
For the past years, I worked with a startup focused on online booking platforms, where I developed the visual and strategic foundation of the product. My work ranged from concept development and storytelling to branding and the complete UI/UX design of the booking platform.
I work both as a freelancer and within agencies, combining creative thinking with pragmatic execution to deliver clear and effective design solutions.
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UI/UX and brand design for the URBN Club website, including visual identity, user experience, and interface design for the online platform.
For years I worked with a startup developing an online booking platform, where I was responsible for the complete design process — from concept writing and branding to the full UI/UX design of the platform.
Branding, website design, and UI/UX development for a metaverse platform powered by GGcoin. Responsible for the visual identity, user interface, and user experience of the digital platform, translating the concept of a crypto-based ecosystem into a clear and functional web design.
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