I’m a Social Media Strategist & Content Producer specializing in short-form content, brand storytelling, and growth across TikTok, Instagram, and YouTube Shorts. I’ve worked with brands, creators, and media companies to develop content systems that drive engagement and build strong digital presence. From strategy to execution, I focus on creating content that feels native to each platform while delivering measurable results.

Sydney Cheng

I’m a Social Media Strategist & Content Producer specializing in short-form content, brand storytelling, and growth across TikTok, Instagram, and YouTube Shorts. I’ve worked with brands, creators, and media companies to develop content systems that drive engagement and build strong digital presence. From strategy to execution, I focus on creating content that feels native to each platform while delivering measurable results.

Available to hire

I’m a Social Media Strategist & Content Producer specializing in short-form content, brand storytelling, and growth across TikTok, Instagram, and YouTube Shorts. I’ve worked with brands, creators, and media companies to develop content systems that drive engagement and build strong digital presence. From strategy to execution, I focus on creating content that feels native to each platform while delivering measurable results.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
See more

Language

English
Fluent

Work Experience

Social Media Strategist & Content Producer at Love Logan Productions LLC
November 1, 2025 - March 31, 2026
• Executed social-first campaigns and content strategies for entertainment talent, podcast brands, and business clients, contributing to 35K+ podcast views and increased audience engagement across platforms • Produced and published 50+ short-form video assets monthly across TikTok, Instagram Reels, and YouTube Shorts, driving consistent content output and multi-platform engagement growth • Built and managed content calendars and campaign timelines, collaborating cross-functionally to meet deadlines and improve posting consistency and campaign execution • Transformed long-form interviews and productions into short-form content, contributing to 35K+ podcast views and a 23K-view top-performing video • Ideated content buckets, recurring series, and creative concepts, increasing content consistency, audience retention, and overall engagement • Wrote compelling, platform-native copy and captions, strengthening brand voice consistency and driving audience engagement across campaigns • Managed day-to-day posting and community engagement across Instagram, TikTok, YouTube Shorts, and Twitter/X, increasing audience interaction and strengthening community presence • Revitalized Twitter/X presence, generating 2.1K+ impressions, 333+ engagements, and 269+ likes within 3 months • Launched and scaled podcast social presence (Black in the Green Room), driving 35K+ total views, including a 23K-view video • Developed integrated PR and social media strategies to support campaign execution and social amplification, driving increased visibility and audience engagement across campaigns
Marketing Assistant (Social Media) at Andrea Graham Designs
April 30, 2024 - August 31, 2025
• Grew Instagram following +32% (2.3K → 3.1K) while generating 130K+ views, 1.6K interactions, and 1.8K profile actions in a 30-day period through optimized content planning • Planned and executed the brand’s first Instagram giveaway campaign, achieving 7.26% engagement rate and increasing audience interaction • Developed and managed content calendars and short-form content strategy, improving posting consistency and overall engagement • Led end-to-end brand and e-commerce development for Andrea Graham Designs, including designing a full Shopify website (UX/UI), producing and editing product photography, writing product descriptions, and redesigning the brand logo and packaging.
Student Marketeer at Red Bull
October 31, 2023 - April 30, 2025
• Developed and executed brand marketing initiatives and experiential activations to increase Red Bull's presence at university events and local venues. • Managed event logistics, including vendor coordination and promotional material distribution, ensuring seamless execution. • First Student Marketeer at Providence College, contributed to the distribution of 5,957 cans across Rhode Island and Connecticut through collaborative and individual targeted sampling and activations. • Actively engaged with students and community members to foster brand awareness and positive associations.
Social Media Strategist (Creators & Influencers) at Freelancer
May 3, 2026 - Present
I’ve supported influencers and talent in growing and monetizing their social presence through strategic content and execution. I assisted Annabelle Gesson (6M+ followers) with monetizing her recommendations via Amazon Storefront, contributing to content ideation and editing, including a video that reached 217K+ views. I also worked with Griffin Santopietro to promote his Comic Con appearance through authentic, on-brand content—developing and editing a skit that reached 142K+ views on Instagram. Additionally, I’ve edited content for TikTok creator Claire Almond (200K+), adapting closely to her established style and audience preferences.

Education

Bachelor of Science in Marketing at Providence College
September 1, 2021 - May 9, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    paper Social Content Production & Creator Growth Snapshot

    This deck highlights a snapshot of my work across social content production, creator collaboration, and growth-focused execution. It includes examples of short-form video editing, content strategy, and influencer/talent partnerships across TikTok, Instagram, and YouTube Shorts.

    The work featured reflects my experience managing high-volume content pipelines, developing platform-native storytelling, and supporting creators and brands in building engaged audiences. It also showcases performance-driven content, including viral clips, promotional campaigns, and monetization-focused initiatives.

    LINK: https://www.twine.net/signin