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Hi, I’m Xinyi Wang, a communications and media professional blending TV directing, digital marketing, and content creation. I hold a Master of Science in Supply Chain and Operations Management from the University of Illinois Chicago and a Bachelor of Fine Arts in Radio and Television from Communication University of China, Nanjing. I love turning ideas into polished media and data-driven campaigns that resonate with audiences. Experienced in managing campaigns across Rednote, TikTok, Instagram, Facebook, and LinkedIn, with a track record of growing audiences through data-driven content and community engagement. Built a 7K+ Rednote account, contributed to the growth of a 300K+ study-abroad platform, and partnered with 30+ brands on content campaigns. Passionate about combining creativity, analytics, and cross-cultural marketing to drive measurable business results. Across roles in wealth planning, marketing leadership, and media production, I’ve built social strategies, produced hundreds of posts and assets, and led cross-functional teams to drive engagement and growth. I’m excited to apply my creative and analytical skills to new challenges in media, marketing, and operations.…Hi, I’m Xinyi Wang, a communications and media professional blending TV directing, digital marketing, and content creation. I hold a Master of Science in Supply Chain and Operations Management from the University of Illinois Chicago and a Bachelor of Fine Arts in Radio and Television from Communication University of China, Nanjing. I love turning ideas into polished media and data-driven campaigns that resonate with audiences. Experienced in managing campaigns across Rednote, TikTok, Instagram, Facebook, and LinkedIn, with a track record of growing audiences through data-driven content and community engagement. Built a 7K+ Rednote account, contributed to the growth of a 300K+ study-abroad platform, and partnered with 30+ brands on content campaigns. Passionate about combining creativity, analytics, and cross-cultural marketing to drive measurable business results. Across roles in wealth planning, marketing leadership, and media production, I’ve built social strategies, produced hundreds of posts and assets, and led cross-functional teams to drive engagement and growth. I’m excited to apply my creative and analytical skills to new challenges in media, marketing, and operations.

XINYI WANG

Film Director, Director of Photography, Videographer, +2

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Hi, I’m Xinyi Wang, a communications and media professional blending TV directing, digital marketing, and content creation. I hold a Master of Science in Supply Chain and Operations Management from the University of Illinois Chicago and a Bachelor of Fine Arts in Radio and Television from Communication University of China, Nanjing. I love turning ideas into polished media and data-driven campaigns that resonate with audiences. Experienced in managing campaigns across Rednote, TikTok, Instagram, Facebook, and LinkedIn, with a track record of growing audiences through data-driven content and community engagement. Built a 7K+ Rednote account, contributed to the growth of a 300K+ study-abroad platform, and partnered with 30+ brands on content campaigns. Passionate about combining creativity, analytics, and cross-cultural marketing to drive measurable business results. Across roles in wealth planning, marketing leadership, and media production, I’ve built social strategies, produced hundreds of posts and assets, and led cross-functional teams to drive engagement and growth. I’m excited to apply my creative and analytical skills to new challenges in media, marketing, and operations.…Hi, I’m Xinyi Wang, a communications and media professional blending TV directing, digital marketing, and content creation. I hold a Master of Science in Supply Chain and Operations Management from the University of Illinois Chicago and a Bachelor of Fine Arts in Radio and Television from Communication University of China, Nanjing. I love turning ideas into polished media and data-driven campaigns that resonate with audiences. Experienced in managing campaigns across Rednote, TikTok, Instagram, Facebook, and LinkedIn, with a track record of growing audiences through data-driven content and community engagement. Built a 7K+ Rednote account, contributed to the growth of a 300K+ study-abroad platform, and partnered with 30+ brands on content campaigns. Passionate about combining creativity, analytics, and cross-cultural marketing to drive measurable business results. Across roles in wealth planning, marketing leadership, and media production, I’ve built social strategies, produced hundreds of posts and assets, and led cross-functional teams to drive engagement and growth. I’m excited to apply my creative and analytical skills to new challenges in media, marketing, and operations.

Available to hire

Hi, I’m Xinyi Wang, a communications and media professional blending TV directing, digital marketing, and content creation. I hold a Master of Science in Supply Chain and Operations Management from the University of Illinois Chicago and a Bachelor of Fine Arts in Radio and Television from Communication University of China, Nanjing. I love turning ideas into polished media and data-driven campaigns that resonate with audiences.

Experienced in managing campaigns across Rednote, TikTok, Instagram, Facebook, and LinkedIn, with a track record of growing audiences through data-driven content and community engagement. Built a 7K+ Rednote account, contributed to the growth of a 300K+ study-abroad platform, and partnered with 30+ brands on content campaigns. Passionate about combining creativity, analytics, and cross-cultural marketing to drive measurable business results.

Across roles in wealth planning, marketing leadership, and media production, I’ve built social strategies, produced hundreds of posts and assets, and led cross-functional teams to drive engagement and growth. I’m excited to apply my creative and analytical skills to new challenges in media, marketing, and operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Personal Wealth Planner at HSBC Life

December 1, 2023 - October 31, 2024

Provided personalized wealth planning and advisory services to clients, coordinating with sales teams to understand client needs and deliver tailored financial solutions while maintaining ongoing client relationships.

Head of the New Media Team, Marketing Department at Roys

January 1, 2022 - July 31, 2023

Led the New Media Team in Marketing, overseeing social media operations across multiple platforms, producing 100+ posts and 50+ campaign assets to support brand awareness and early-stage user growth. Built a 30-day content calendar (2–4 posts daily), and monitored engagement and reach metrics to optimize performance. Collaborated with sales and marketing to drive strategic initiatives.

Capstone Project at Targeted Technology Solutions

January 1, 2026 - Present

Capstone project focusing on audience research and messaging refinement for the DRYVR driver platform; managed social media operations across 4–5 platforms, created a 30-day content calendar, and analyzed engagement to optimize content. Also developed personalized financial planning strategies and led client outreach and events.

Project Lead at Digital Content Platform

August 1, 2025 - Present

Personal Content & Social Media Growth Project: Built and scaled a Xiaohongshu (Red Note) account to 6,000+ followers through strategic content planning, production, and posting cadence optimization; produced 100+ lifestyle and study-abroad posts and short-form videos; collaborated on 30+ brand campaigns delivering content production and campaign messaging.

Television & Media Production at Zhejiang TV Station & Me Flourish Media

January 1, 2019 - December 31, 2021

Participated in television program development, supporting script writing, production planning, and creative coordination for children’s programming; assisted with on-site filming and production logistics; supported digital promotion strategies across TikTok, WeChat, and Weibo to increase audience reach.