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I'm Sydney Sarotte, a versatile designer focused on shaping brand identities and storytelling through thoughtful visuals. At Sana Detroit, I set the visual direction for collaborations and built bold, culturally resonant designs across apparel, media, and digital content, blending Detroit grit with a modern edge. I collaborate closely on brand strategy to ensure every design reinforces the shared vision. Outside of brand work, I enjoy crafting cohesive experiences—from UI/UX to editorial design—always aiming to help brands stand out in a crowded landscape while telling compelling stories.…I'm Sydney Sarotte, a versatile designer focused on shaping brand identities and storytelling through thoughtful visuals. At Sana Detroit, I set the visual direction for collaborations and built bold, culturally resonant designs across apparel, media, and digital content, blending Detroit grit with a modern edge. I collaborate closely on brand strategy to ensure every design reinforces the shared vision. Outside of brand work, I enjoy crafting cohesive experiences—from UI/UX to editorial design—always aiming to help brands stand out in a crowded landscape while telling compelling stories.

Sydney Sarotte

Graphic Designer, Illustrator, Brand Designer, +2

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I'm Sydney Sarotte, a versatile designer focused on shaping brand identities and storytelling through thoughtful visuals. At Sana Detroit, I set the visual direction for collaborations and built bold, culturally resonant designs across apparel, media, and digital content, blending Detroit grit with a modern edge. I collaborate closely on brand strategy to ensure every design reinforces the shared vision. Outside of brand work, I enjoy crafting cohesive experiences—from UI/UX to editorial design—always aiming to help brands stand out in a crowded landscape while telling compelling stories.…I'm Sydney Sarotte, a versatile designer focused on shaping brand identities and storytelling through thoughtful visuals. At Sana Detroit, I set the visual direction for collaborations and built bold, culturally resonant designs across apparel, media, and digital content, blending Detroit grit with a modern edge. I collaborate closely on brand strategy to ensure every design reinforces the shared vision. Outside of brand work, I enjoy crafting cohesive experiences—from UI/UX to editorial design—always aiming to help brands stand out in a crowded landscape while telling compelling stories.

Available to hire

I’m Sydney Sarotte, a versatile designer focused on shaping brand identities and storytelling through thoughtful visuals. At Sana Detroit, I set the visual direction for collaborations and built bold, culturally resonant designs across apparel, media, and digital content, blending Detroit grit with a modern edge. I collaborate closely on brand strategy to ensure every design reinforces the shared vision.

Outside of brand work, I enjoy crafting cohesive experiences—from UI/UX to editorial design—always aiming to help brands stand out in a crowded landscape while telling compelling stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Graphic Designer at Sana Detroit

January 1, 2024 - January 1, 2025

Led the design direction for major collaborations, shaping the brand's visual identity and storytelling across apparel, print, and digital media; managed concept development through production for high-impact campaigns with Detroit Red Wings and Detroit Lions.

Product + Concept Designer at UCI All of Us Collaboration

January 1, 2024 - January 1, 2024

Collaborated with UCI’s cancer research database to design a wearable product and accompanying UI/UX application called Snap, integrating sun exposure and UV data with the All of Us database to support safety for lifeguards and first responders.

Content Creator at Duneside Glen Arbor

January 1, 2022 - January 1, 2023

Content creator for a northern Michigan rental business. Developed content strategies and produced newsletters, emails, web assets, social content, articles, and company communications to boost brand visibility and growth.

Graphic Designer at Traffik Agency

January 1, 2025 - Present

Shaped dynamic visual solutions for national and global brands across integrated campaigns; translated concepts into creative for digital, print, social, and experiential platforms while aligning with brand strategy and client goals.

Content Creator (Print + Social Media Design) at Duneside Glen Arbor

January 1, 2022 - January 1, 2023

Developed content strategies and produced materials such as newsletters, emails, web assets, digital marketing assets, social media content, articles, and company communications. Focused on enhancing brand visibility, engaging target audiences, and driving business growth.