Available to hire
I’m a results-driven Marketing Executive with over 3 years of hands-on experience in digital marketing, social media management, and event coordination. I excel at crafting and executing digital marketing strategies to boost brand visibility and ROI, using tools like Meta Suite, Hootsuite, Google Ads, and Google Analytics.
With strong project management and budgeting skills, I have led teams to deliver impactful campaigns and events while keeping financial processes efficient. I enjoy data analysis and reporting to inform strategic decisions and continuously improve campaign performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Beginner
Language
English
Advanced
Work Experience
Receptionist at Arundel House Hotel
January 1, 2024 - PresentManage guest check-ins/outs and reservations using Opera Cloud PMS. Ensure smooth daily operations and deliver exceptional front-of-house service. Collaborate with management on guest satisfaction and process improvement.
Marketing Executive at D. Creative Planners
January 1, 2024 - September 2, 2025Led marketing campaigns across Facebook and Instagram increasing client visibility by 70%. Managed budgets and analytics for Google Ads and Meta Suite campaigns. Directed social media teams and client communications for over 20 corporate events. Assisted in business development and pitched marketing strategies to new clients. Supported daily financial processes including invoice handling and ledger updates.
Event Coordinator at D. Creative Planners
January 1, 2020 - September 2, 2025Coordinated logistics, vendor relations, and creative execution for large-scale events at Karachi Port Trust. Managed crisis handling and real-time issue resolution during live events.
Finance Intern at Peter Brown & Sons
December 31, 2019 - September 2, 2025Prepared financial statements, balanced accounts, and conducted monthly reconciliations.
Receptionist at Pizania
January 1, 2017 - September 2, 2025Handled scheduling, customer interactions, and cash management.
Receptionist at Arundel House Hotel - Cambridge, UK
January 1, 2024 - PresentManage guest check-ins/outs and reservations using Opera Cloud PMS. Ensure smooth daily operations and deliver exceptional front-of-house service. Collaborate with management on guest satisfaction and process improvements.
Marketing Executive at D. Creative Planners - Karachi, Pakistan
January 1, 2024 - September 2, 2025Led marketing campaigns across digital platforms (Facebook & Instagram), increasing client visibility by 70%. Managed budgets and analytics for Google Ads and Meta Suite campaigns. Directed social media teams and client communications for over 20 corporate events. Assisted in business development and pitched marketing strategies to new clients. Supported daily financial processes including invoice handling and ledger updates.
Event Coordinator at D. Creative Planners - Karachi, Pakistan
January 1, 2020 - September 2, 2025Coordinated logistics, vendor relations, and creative execution for large-scale events at Karachi Port Trust. Managed crisis handling and real-time issue resolution during live events.
Finance Intern at Peter Brown & Sons - Karachi, Pakistan
December 31, 2019 - September 2, 2025Prepared financial statements, balanced accounts, and conducted monthly reconciliations.
Receptionist at Pizzania - Karachi, Pakistan
January 1, 2017 - September 2, 2025Handled scheduling, customer interactions, and cash management.
Receptionist at Arundel House Hotel
January 1, 2024 - October 23, 2025Managed daily front-of-house operations, guest check-in/check-out, reservations, and communications; ensured smooth daily operations and delivered exceptional guest service; collaborated with management on guest satisfaction and process improvements.
Event Coordinator Manager at Creative Planners
January 1, 2020 - PresentHandled guest check-in/out and reservations using Opera Cloud PMS; ensured smooth daily operations and delivered exceptional front-of-house service; collaborated with management on guest satisfaction and process improvements.
Receptionist at Arundel House Hotel
January 1, 2024 - October 23, 2025Front-of-house responsibilities, daily operations, guest interactions, and ensuring a welcoming front desk experience.
Marketing Executive at Creative Planners
January 1, 2024 - PresentOverseeing digital marketing strategies and campaigns, increasing client visibility, managing budgets, and collaborating across teams.
Event Coordinator at Creative Planners
January 1, 2020 - October 23, 2025Manage guest check-ins/outs using Opera Cloud PMS; ensure smooth daily operations and exceptional front-of-house service; collaborate on guest satisfaction and process improvement.
Logistics & Events Coordinator at Karachi Port Trust
January 1, 2019 - October 23, 2025Coordinated logistics, vendor relations, and creative execution for large-scale events; crisis and real-time issue resolution during live events.
Finance Intern at LinkedIn
January 1, 2019 - October 23, 2025Digital Advertising & Campaign Management; Data Analysis & Reporting; Microsoft Office Suite; Adobe Illustrator (Basic).
Receptionist at Arundel House Hotel
December 31, 2024 - October 23, 2025Handled front-of-house operations, guest check-ins/outs, reservations, and inquiries; supported daily financial processes including invoicing and ledger updates; collaborated with management to improve guest satisfaction and service delivery.
Marketing Executive at D Creative Planners
December 31, 2020 - October 23, 2025Developed and managed marketing campaigns across digital platforms (Meta Suite, Google Ads, and social channels); increased client visibility and engagement; assisted in budget management and campaign analytics; supported in brand development and event coordination.
Event Coordinator Manager at D Creative Planners
December 31, 2020 - October 23, 2025Managed guest check-ins/outs and reservations using Opera Cloud PMS; ensured smooth daily operations and exceptional front-of-house service; collaborated with management on guest satisfaction and process improvements.
Finance Intern at LinkedIn (Social Media Management)
December 31, 2019 - October 23, 2025Gained experience in digital advertising and campaign management; performed data analysis and reporting; utilized Microsoft Office Suite and Adobe Illustrator (Basic); supported event planning and coordination.
Accountant at Peter Brown & Sons
December 31, 2019 - October 23, 2025Handled accounting tasks including ledger maintenance and financial record-keeping.
Receptionist at PizzaNia
December 31, 2017 - October 23, 2025Handled receptionist duties, scheduling, customer interactions, and cash management.
Front Desk Officer at Arundel House Hotel
June 1, 2024 - PresentManaged financial operations with precision, handling reservations, payments, and generating accurate financial reports to ensure smooth transactions and exceptional customer service. Reconciled daily credit and debit transactions, generated detailed financial reports for analysis and decision-making, and provided outstanding customer service while following financial protocols.
Social Media Coordinator (Freelance / Part-time) at Riwaayat Travel & Tours
February 1, 2026 - PresentManaged and developed Facebook and Instagram platforms, created targeted content, promoted travel packages, engaged customers, and enhanced brand visibility. Directed Meta ad campaigns, developed audience targeting and ad creatives, monitored campaigns performance, and optimized engagement. Created engaging social media content including posts, reels, stories, and promotional campaigns; responded to customer inquiries and designed visual creatives using Canva.
Marketing Executive at D. Creative Planners
January 1, 2020 - January 1, 2024Led digital marketing campaigns, significantly boosting client visibility by 70%. Managed advertising budgets using Meta Suite and Google Ads, ensuring ROI. Directed social media teams and coordinated communications for over 20 corporate events, contributing to business growth through strategy pitches. Conducted market research to identify customer needs, trends, and competitor activity. Supported lead generation and planned targeted digital ads for weddings and events.
Event Coordinator at D. Creative Planners
January 1, 2018 - January 1, 2020Led event planning and execution, focusing on client satisfaction and seamless delivery. Managed supplier payments, project budgets, and financial reporting, addressing real-time issues during live events.
Accountant at Peter Brown & Sons
September 1, 2018 - January 1, 2019Managed financial transactions and prepared financial statements, including ledgers, bank reconciliations, and VAT reporting, ensuring accurate and timely financial processes. Streamlined daily financial operations, improving transaction accuracy by 20% and enhanced budgeting.
Finance Intern at Karachi Trust Port
February 1, 2018 - September 1, 2018Managed financial processes including invoice processing, reconciliations, and audit support to ensure accuracy and compliance. Streamlined invoice processing by 20%, led reconciliations reducing errors by 15%, and supported audits by preparing detailed financial reports.
Education
MBA Marketing at Iqra University
January 1, 2023 - September 2, 2025Bachelor's in Business Administration (BBA) at Iqra University
January 1, 2016 - January 1, 2020Bachelor's Degree in Business Administration (BBA) at Iqra University - Karachi, Pakistan
January 1, 2016 - January 1, 2020MBA Marketing at Iqra University - Karachi, Pakistan
January 1, 2023 - September 2, 2025MSc Digital Marketing at Ravensbourne University London - London, UK
May 20, 2024 - May 19, 2025MBA Marketing at Iqra University, Karachi, Pakistan
January 1, 2023 - October 23, 2025BBA in Business Administration at Iqra University, Karachi, Pakistan
January 1, 2016 - January 1, 2020Master's Degree in Digital Marketing at Ravensbourne University London
January 1, 2024 - January 1, 2025MSc Digital Marketing at Ravensbourne University London
January 11, 2030 - April 29, 2026Bachelor's in Business Administration (BBA) at Iqra University
January 11, 2030 - April 29, 2026Qualifications
Meta Suite Certification
January 11, 2030 - September 2, 2025Hootsuite Certification
January 11, 2030 - September 2, 2025Google Ads / Analytics GA4 Certification
January 11, 2030 - September 2, 2025SEO (Search Engine Optimization)
January 11, 2030 - September 2, 2025Meta Suite Certification
January 11, 2030 - September 2, 2025Hootsuite Certification
January 11, 2030 - September 2, 2025Google Ads / Analytics GA4 Certification
January 11, 2030 - September 2, 2025SEO (Search Engine Optimization) Certification
January 11, 2030 - September 2, 2025Meta Suite
January 11, 2030 - October 23, 2025Hootsuite
January 11, 2030 - October 23, 2025Google Ads & Analytics
January 11, 2030 - October 23, 2025SEO Foundation
January 11, 2030 - April 29, 2026Google Ads Essential Training
January 11, 2030 - April 29, 2026Google Analytics GA4 Essential Training
January 11, 2030 - April 29, 2026Hootsuite Platform Certification: 2 Advanced Uses
January 11, 2030 - April 29, 2026Hootsuite Platform Certification: 1
January 11, 2030 - April 29, 2026Hootsuite Fundamentals
January 11, 2030 - April 29, 2026Security Industry Authority (SIA) Licence: Door Supervisor
January 11, 2030 - April 29, 2026Industry Experience
Travel & Hospitality, Financial Services, Professional Services, Retail, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Beginner
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