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I'm a Senior Product Designer with over 9 years of experience shaping and scaling complex digital products across SaaS, FinTech, and EdTech. I currently lead end-to-end product design for a cross-platform government-scale learning platform in Riyadh, owning UX strategy, design systems, and delivery from concept to launch. I've built and mentored design teams, established scalable design systems, and partnered with engineering and leadership to balance business goals with user needs. I'm comfortable navigating low-tech, multilingual markets and translating AI-assisted research into clear, user-friendly experiences that drive adoption and measurable impact.…I'm a Senior Product Designer with over 9 years of experience shaping and scaling complex digital products across SaaS, FinTech, and EdTech. I currently lead end-to-end product design for a cross-platform government-scale learning platform in Riyadh, owning UX strategy, design systems, and delivery from concept to launch. I've built and mentored design teams, established scalable design systems, and partnered with engineering and leadership to balance business goals with user needs. I'm comfortable navigating low-tech, multilingual markets and translating AI-assisted research into clear, user-friendly experiences that drive adoption and measurable impact.

Syed Raheel

PRO

UX Designer, UI Designer, Product Designer, +3

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I'm a Senior Product Designer with over 9 years of experience shaping and scaling complex digital products across SaaS, FinTech, and EdTech. I currently lead end-to-end product design for a cross-platform government-scale learning platform in Riyadh, owning UX strategy, design systems, and delivery from concept to launch. I've built and mentored design teams, established scalable design systems, and partnered with engineering and leadership to balance business goals with user needs. I'm comfortable navigating low-tech, multilingual markets and translating AI-assisted research into clear, user-friendly experiences that drive adoption and measurable impact.…I'm a Senior Product Designer with over 9 years of experience shaping and scaling complex digital products across SaaS, FinTech, and EdTech. I currently lead end-to-end product design for a cross-platform government-scale learning platform in Riyadh, owning UX strategy, design systems, and delivery from concept to launch. I've built and mentored design teams, established scalable design systems, and partnered with engineering and leadership to balance business goals with user needs. I'm comfortable navigating low-tech, multilingual markets and translating AI-assisted research into clear, user-friendly experiences that drive adoption and measurable impact.

Available to hire

Islamabad, Pakistan

I’m a Senior Product Designer with over 9 years of experience shaping and scaling complex digital products across SaaS, FinTech, and EdTech. I currently lead end-to-end product design for a cross-platform government-scale learning platform in Riyadh, owning UX strategy, design systems, and delivery from concept to launch.

I’ve built and mentored design teams, established scalable design systems, and partnered with engineering and leadership to balance business goals with user needs. I’m comfortable navigating low-tech, multilingual markets and translating AI-assisted research into clear, user-friendly experiences that drive adoption and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Panjabi, Punjabi

Advanced

Work Experience

Senior Product Designer (UX/UI) at National Company For Learning & Education

November 1, 2023 - Present

Leading end-to-end product design for Hessa, a government-scale EdTech platform used by schools, teachers, guardians, and students across web and mobile. Own the UX strategy, design system, and cross-functional delivery for a multilingual, low-tech user market in Saudi Arabia. Drove 0 to 1 product launch from concept to live production in 8 months; built and scaled a full design system; mentored a multi-designer team; designed experiences for three user groups (students, teachers, guardians) and conducted usability testing to reduce complexity and improve adoption. Delivered core modules including course management, interactive content, progress tracking, and student workflows, achieving a 70% improvement in user satisfaction.

Senior Product Designer (UX/UI) at Darvis

November 1, 2022 - November 1, 2023

Senior product designer for AI-powered computer vision platforms used by global enterprise clients (USPS, Airbus, Trident). Designed UX/UI for AI-driven inventory and digital shelf dashboards, translating computer vision outputs into actionable insights. Built and rolled out a scalable design system across Darvis enterprise AI products, improving consistency and speed of development. Partnered with ML, engineering, and product teams to balance technical complexity with usability; introduced Figma component properties and tokens; conducted stakeholder workshops with enterprise teams.

Creative Lead (UX/UI) at Discretelogix

November 1, 2021 - November 1, 2022

Owned end-to-end design strategy and delivery for multiple SaaS, FinTech, and e-commerce products. Built and led a 6-designer team, establishing workflows, quality standards, and cross-team collaboration. Created a scalable design system used across all products and used analytics, heatmaps, and HEART metrics to identify UX bottlenecks, contributing to a 30% revenue increase in Q1 2022. Led design for Black Friday 2021, supporting the company’s highest-ever revenue. Delivered end-to-end UX and UI for SaaS, FinTech, and e-commerce across web and mobile.

UX/UI Designer at Discretelogix

July 1, 2019 - November 1, 2021

Designed end-to-end UX and UI for SaaS, FinTech, and e-commerce products, from discovery to high-fidelity delivery. Created wireframes, flows, prototypes, and UI systems used by engineering teams in production. Collaborated closely with developers and product managers to ship features aligned with business and user needs. Contributed to the early foundations of the company’s design system.

Graphic Designer at TMUC

April 1, 2017 - October 1, 2017

Designed marketing and brand assets for multiple university campuses, including brochures, posters, websites, social media, and advertising campaigns. Maintained visual consistency across all institutional communications and collaborated with marketing to support large-scale student recruitment.

Graphic Designer & Community Management Executive at Digiception

August 1, 2015 - April 1, 2017

Delivered visual design, UI layouts, typography, and illustrations for brands. Designed assets for digital campaigns, social media, and product launches. Managed community engagement and brand presence, helping clients build audience trust and loyalty.

Freelance Product Designer (UX/UI) at Freelance

October 1, 2017 - May 1, 2019

Delivered UX and UI design for SaaS and FinTech startups, owning flows, wireframes, prototypes, and usability testing. Designed and documented design systems and UI kits for engineering teams. Worked remotely with founders, product managers, and developers to ship production-ready designs.