I’m a digital marketing specialist & web designer, who manages end-to-end campaigns across paid search, SEO, and brand assets. I plan and run 5–8 digital campaigns per month, update websites, and create social content that supports both performance goals and brand consistency. I also handle Google Analytics and SEMrush reporting to turn web and campaign data into actionable insights. I’ve built strong skills in Google Ads and SEO, web content production, landing page optimization, and marketing analytics—alongside hands-on creative work using Figma, Adobe Creative Cloud, WordPress, SquareSpace, and Canva. In my roles, I’ve led PR and marketing projects, coordinated webinars and trade shows, and produced video and print collateral to support campaign execution. I’m based in Hackensack, NJ, and I enjoy bringing strategy, creativity, and measurable results together.…

Sylvia G

5.0 (3 reviews)

I’m a digital marketing specialist & web designer, who manages end-to-end campaigns across paid search, SEO, and brand assets. I plan and run 5–8 digital campaigns per month, update websites, and create social content that supports both performance goals and brand consistency. I also handle Google Analytics and SEMrush reporting to turn web and campaign data into actionable insights. I’ve built strong skills in Google Ads and SEO, web content production, landing page optimization, and marketing analytics—alongside hands-on creative work using Figma, Adobe Creative Cloud, WordPress, SquareSpace, and Canva. In my roles, I’ve led PR and marketing projects, coordinated webinars and trade shows, and produced video and print collateral to support campaign execution. I’m based in Hackensack, NJ, and I enjoy bringing strategy, creativity, and measurable results together.…

Available to hire

I’m a digital marketing specialist & web designer, who manages end-to-end campaigns across paid search, SEO, and brand assets. I plan and run 5–8 digital campaigns per month, update websites, and create social content that supports both performance goals and brand consistency. I also handle Google Analytics and SEMrush reporting to turn web and campaign data into actionable insights.

I’ve built strong skills in Google Ads and SEO, web content production, landing page optimization, and marketing analytics—alongside hands-on creative work using Figma, Adobe Creative Cloud, WordPress, SquareSpace, and Canva. In my roles, I’ve led PR and marketing projects, coordinated webinars and trade shows, and produced video and print collateral to support campaign execution. I’m based in Hackensack, NJ, and I enjoy bringing strategy, creativity, and measurable results together.

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Skills

Experience Level

Adobe InDesign
Expert
Adobe Photoshop
Expert
Branding
Expert
CRM
Expert
CSS
Expert
Adobe Illustrator
Expert
HTML5
Expert
Web Design
Expert
Google Ads
Expert
SEO
Expert
Figma
Expert
Social Media Design
Expert
Ruby on Rails
Expert
Photo
Expert
GA4
Expert
Canva
Expert
Video Advert
Expert
Freelance Gig
Expert
Advert Design
Expert
WordPress
Expert
Squarespace
Intermediate
Motion Graphic
Intermediate
GIF
Intermediate
Email Marketing
Intermediate
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Language

English
Fluent
Polish
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing Specialist at RAY America
July 1, 2025 - Present
Managed 5–8 digital marketing campaigns per month across paid search and SEO, handling website updates/redesign support, content updates, and social media content for paid, SEO, and brand channels. Led PR and marketing coverage during parental leave for a PR Manager, ensuring continuity of brand messaging. Managed website management including structural improvements, content updates, and on-page SEO using Figma and Squarespace/WordPress workflows. Designed marketing collateral such as brochures, flyers, print ads, and digital promotional assets using Adobe Creative Cloud and Canva. Produced video content including filming, editing, and post-production in Adobe After Effects and Canva. Analyzed web performance and created reporting on web traffic, organic social, and LinkedIn advertising campaigns using Google Analytics, SEMrush, Figma, and other tools.
Website & Marketing Specialist at European Expert Care
December 1, 2024 - July 1, 2025
Own marketing strategy, website management, updates, and on-page SEO optimization. Create Google Ads campaigns and build Google Analytics reports. Manage social media channels and design digital assets, while writing all content for digital campaigns.
Marketing Specialist at European Expert Care
December 1, 2024 - July 1, 2025
Oversaw marketing strategy, website management, updates, and on-page SEO optimization. Created Google Ads campaigns and built Google Analytics reporting. Managed social media channels and designed digital assets, while writing all content for digital marketing campaigns.
Web Designer & Developer (Freelancer)
May 1, 2022 - December 1, 2024
Designed and redesigned websites for small and medium-sized businesses with SEO optimization, focusing on clean UX/UI, functionality, and brand alignment using WordPress, Shopify, Squarespace, and Wix. Developed e-commerce stores, optimized product images, and designed web graphics. Managed ongoing website maintenance for accuracy, functionality, and security. Designed print and digital marketing materials including brochures, business cards, and email newsletters.
E-commerce Marketing Specialist at Kebe A/S
July 1, 2018 - September 1, 2020
Designed and managed the company website and web shop; developed marketing strategy and plans. Managed social media channels and produced digital graphics/content. Wrote marketing copy including product descriptions, website copy, presentations, and blogs. Built social media channels from the ground up (Facebook, LinkedIn, YouTube) to establish brand image. Developed unique content such as banners, ads, and video to support social media growth. Optimized website pages and written content for SEO, developed content marketing strategy and calendars, set content goals and metrics aligned with company objectives, and tracked/analyzed performance periodically.
Market Researcher at Kudos Research
January 1, 2018 - July 1, 2018
Conducted market research, including transcription, translation, and data organization. Supported marketing strategy and created graphic design for marketing collateral, as well as digital and print campaigns and social media management.

Education

B.A. Communications & Journalism, Advertising track at Suffolk University, Boston , MA
January 10, 1998
B.A. Communications & Journalism (Advertising Track) at Suffolk University
January 11, 2030 - September 7, 2026
Graphic Design Certificate & Web Development Certificate at The Art Institutes - Brookline
January 11, 2030 - January 1, 2012
B.A. Communications & Journalism (Advertising track) at Suffolk University
January 1, 2012 - January 1, 2012
Graphic Design Certificate & Web Development Certificate at The Art Institutes - Brookline
January 1, 2012 - January 1, 2012

Qualifications

Web Development certificate
January 1, 2009 - January 30, 2010
1-year program - The Art Institutes, Brookline, MA
Graphic Design certificate
January 1, 2009 - January 30, 2010
1-year program The Art Institutes, Brookline, MA

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet
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