I'm Sylvie Gosselin, a Brand/UI/UX designer based in Toronto. I translate ideas into intuitive digital experiences by combining strategy, research, and visual design. I'm skilled from ideation to implementation, with strengths in wireframing, prototyping, user research, and asset creation. I bring a strong graphic design background and a user-centered approach to craft cross-platform experiences that save time and boost usability. I collaborate across teams to deliver meaningful solutions for customers and elevate accessibility where it matters. I conduct user interviews, gather insights through discovery and iteration, and translate findings into practical designs that improve workflows and experiences for diverse audiences.

Sylvie Gosselin

PRO

I'm Sylvie Gosselin, a Brand/UI/UX designer based in Toronto. I translate ideas into intuitive digital experiences by combining strategy, research, and visual design. I'm skilled from ideation to implementation, with strengths in wireframing, prototyping, user research, and asset creation. I bring a strong graphic design background and a user-centered approach to craft cross-platform experiences that save time and boost usability. I collaborate across teams to deliver meaningful solutions for customers and elevate accessibility where it matters. I conduct user interviews, gather insights through discovery and iteration, and translate findings into practical designs that improve workflows and experiences for diverse audiences.

Available to hire

I’m Sylvie Gosselin, a Brand/UI/UX designer based in Toronto. I translate ideas into intuitive digital experiences by combining strategy, research, and visual design. I’m skilled from ideation to implementation, with strengths in wireframing, prototyping, user research, and asset creation. I bring a strong graphic design background and a user-centered approach to craft cross-platform experiences that save time and boost usability. I collaborate across teams to deliver meaningful solutions for customers and elevate accessibility where it matters.

I conduct user interviews, gather insights through discovery and iteration, and translate findings into practical designs that improve workflows and experiences for diverse audiences.

See more

Experience Level

Expert
Expert

Language

English
Fluent
French
Fluent

Work Experience

UI/UX Designer at Bell Canada - Bell Business Markets
June 1, 2022 - November 30, 2024
Lead solution definition, ideation and design of user experiences for business customers. Collaborated with stakeholders to synthesize business requirements, customer needs, user research and technology constraints into design decisions for high-profile Bell Mobility features serving over 10 million subscribers. Implemented data-backed improvements based on CSAT surveys and customer feedback; participated in UX-related tests to verify that designs were implemented correctly and features functioned as intended. Managed design deliverables and timelines to ensure successful project completion.
UI/UX Designer at Novus Health
March 1, 2020 - June 30, 2022
Created and shipped impactful B2B2C experiences across Travel, Healthcare, Corporate and Insurance. Clients included Desjardins, MSH International and IA Financial Group. Redesigned sign-in page doubling new account creation; redesigned onboarding flow; built a customization feature for the Novus Health Portal to save customers time; contributed to end-to-end design of a white-label native mobile app; updated Administrator Dashboard for better analytics visibility.
Senior Visual Designer at Novus Health / Novus Santé
February 1, 2017 - March 31, 2020
Led a small cross-functional design team in Marketing and UI/UX. Collaborated with senior leadership, sales, marketing, developers and content. Created a style guide ensuring consistency across touchpoints. Worked effectively in a fast-paced environment.
In-House Designer | Art Director | Employee Of The Year at Family Communications
October 1, 2011 - December 31, 2016
Designed for Parents audience including prenatal and postnatal care publications such as ParentsCanada, Etape par Etape, Me&Mom and BestWishes. Collaborated with editors on brainstorming, editorial design, advertorials and photo shoots.
Designer | Branding at Laura K Designs (now Lab Creative)
October 1, 2010 - April 30, 2011
Website design, greeting cards, stationery; clients included The Wedding Co., The Ritz-Carlton and The National Ballet.
Art Director | Lifestyle magazine at SC Multimedia
September 1, 2009 - July 31, 2010
Editorial design, image sourcing/editing, copywriting and print production for Expat audience; Client: KLM Royal Dutch Airlines.

Education

Storytelling for Influence UI/UX Design at IDEO
January 11, 2030 - January 28, 2026
Intro To Web Dev at HackerYou
January 11, 2030 - January 28, 2026
Bachelor of Design Honours (YSDN) at York University / Sheridan College
September 10, 2002 - May 27, 2005
UX Bootcamp at General Assembly
April 4, 2016 - June 30, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Healthcare, Travel & Hospitality