I am a dynamic, diligent, and accomplished Social Media Lead with proven analytical skills and 4 years of experience. I work with businesses, agencies, and influencers to plan campaigns, create engaging content, and grow their online presence by leveraging data, tools, and trends to improve performance effectively and efficiently. I specialize in setting and meeting KPIs, adjusting strategies flexibly, and keeping processes clear and focused on what really works. I am proficient in French, English, and Arabic, and have helped clients like VivaLagoon grow their reach and engagement significantly through tailored content, influencer marketing, and SEO improvements.

Syrine Chaanbi

I am a dynamic, diligent, and accomplished Social Media Lead with proven analytical skills and 4 years of experience. I work with businesses, agencies, and influencers to plan campaigns, create engaging content, and grow their online presence by leveraging data, tools, and trends to improve performance effectively and efficiently. I specialize in setting and meeting KPIs, adjusting strategies flexibly, and keeping processes clear and focused on what really works. I am proficient in French, English, and Arabic, and have helped clients like VivaLagoon grow their reach and engagement significantly through tailored content, influencer marketing, and SEO improvements.

Available to hire

I am a dynamic, diligent, and accomplished Social Media Lead with proven analytical skills and 4 years of experience. I work with businesses, agencies, and influencers to plan campaigns, create engaging content, and grow their online presence by leveraging data, tools, and trends to improve performance effectively and efficiently.

I specialize in setting and meeting KPIs, adjusting strategies flexibly, and keeping processes clear and focused on what really works. I am proficient in French, English, and Arabic, and have helped clients like VivaLagoon grow their reach and engagement significantly through tailored content, influencer marketing, and SEO improvements.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

French
Fluent
English
Fluent
Arabic
Fluent

Work Experience

Social Media Lead at Jasmin Marketing
September 30, 2025 - September 1, 2025
Started as Social Media Manager, promoted to Marketing Specialist, then advanced to Social Media Lead. Achieved over 93,000 impressions in 90 days for a LinkedIn founder profile using tailored content hooks and engagement strategies. Increased engagement rates by 50% through lead campaigns using Meta Business Suite and Google Analytics. Improved post impressions by 45% by daily content and strategy adjustments based on trend analysis. Enhanced strategy adjustments by 40% through KPI framework definition and performance monitoring. Coordinated branding, packaging copy, and monthly visual direction with designers using Canva, Figma, and AI art tools. Created influencer marketing strategies, managed outreach, and tracked performance improving brand impact by 40%. Supervised and mentored over 20 team members and interns ensuring skill development and service quality. Strengthened SEO by fixing duplicate content, rewriting meta titles and descriptions, and improving internal linking.
Social Media Manager at Booki
April 30, 2023 - September 1, 2025
Drove growth in referral traffic by 25% through building and nurturing influencer partnerships; tracked campaign results using Sprout Social. Improved click-through rate by 15% and reduced cost-per-click by 10% via A/B testing and audience targeting. Produced engaging posts and video scripts, enhancing reach and engagement by 30%.
Content Writer at Panamedia.me UAE
November 30, 2022 - September 1, 2025
Conducted multilingual content translations (English-French-Arabic) with 99% language accuracy. Produced over 1,000 original social media posts for brands across MENA using Canva and Trello, increasing engagement by 20%. Worked closely with Dubai-based marketing teams, maintaining luxury brand messaging standards. Created 20+ SEO-friendly blog articles and website copy using keyword research and meta descriptions.
Social Media Lead at Jasmin Marketing
September 30, 2025 - September 1, 2025
Started as Social Media Manager, promoted twice to Marketing Specialist and then Social Media Lead. Achieved over 93,000 impressions in 90 days for the LinkedIn founder profile by using tailored content hooks, content, and engagement strategies. Increased engagement rates by 50% through lead campaigns utilizing Meta Business Suite and Google Analytics. Boosted post impressions by 45% by daily content and strategy adjustments based on trend analysis. Improved strategy adjustments by 40% by defining KPI frameworks and monitoring performance. Coordinated branding, packaging copy, and monthly visual direction with designers using Canva, Figma, OpenArt, MidJourney, and Imagine.Art. Created influencer marketing campaign strategies, identified relevant influencers, managed outreach, and tracked metrics using HypeAuditor and Modash, increasing brand impact by 40%. Supervised and mentored over 20 team members and interns, ensuring skill development and service quality. Strengthened SEO through
Social Media Manager at Booki
April 30, 2023 - September 1, 2025
Drove growth in referral traffic by 25% through building and nurturing influencer partnerships; tracked campaign results using Sprout Social. Improved click-through rate by 15% and reduced cost per click by 10% through A/B testing and audience targeting. Produced engaging posts and video scripts that increased reach and engagement by 30%.
Content Writer at Panamedia.me UAE
November 30, 2022 - September 1, 2025
Conducted multilingual content translations (English-French-Arabic) improving accessibility with 99% language accuracy. Produced over 1,000 original social media posts for brands across MENA using Canva and Trello, increasing engagement by 20%. Worked closely with Dubai-based marketing teams to maintain luxury brand messaging standards. Created 20+ SEO-friendly blog articles and website copy using keyword research and meta descriptions.
Social Media Lead at Jasmin Marketing
September 30, 2025 - September 1, 2025
Led social media initiatives after progressive promotions from Social Media Manager to Marketing Specialist and then to Social Media Lead. Achieved over 93,000 impressions in 90 days on LinkedIn for the company founder’s profile using tailored hooks and engagement strategies. Increased engagement rates by 50% using lead campaigns with Meta Business Suite and Google Analytics. Boosted post impressions by 45% via daily content and strategy adjustments based on trend analysis. Improved strategic adjustments by 40% through KPI frameworks and performance monitoring. Coordinated branding, packaging copy, and monthly visual direction collaborating with designers using Canva, Figma, OpenArt, MidJourney, and Imagine.Art. Designed influencer marketing campaigns that increased brand impact by 40% using HypeAuditor and Modash. Supervised and mentored over 20 team members and interns, strengthening skill development and service quality. Enhanced SEO via Seobility and PrestaShop by fixing duplicat
Social Media Manager at Booki
April 30, 2023 - September 1, 2025
Drove growth in referral traffic by 25% through building and nurturing influencer partnerships; tracked campaign results using Sprout Social. Improved click-through rates by 15% and reduced cost-per-click by 10% through A/B testing and audience targeting. Produced engaging posts and video scripts that increased reach and engagement by 30%.
Content Writer at Panamedia.me UAE
November 30, 2022 - September 1, 2025
Conducted multilingual content translations in English, French, and Arabic with 99% language accuracy, improving accessibility. Produced over 1,000 original social media posts for brands across MENA using Canva and Trello, increasing engagement by 20%. Collaborated closely with Dubai-based marketing teams adhering to luxury brand messaging standards. Created more than 20 SEO-friendly blog articles and website copy, incorporating keyword research and meta descriptions.

Education

Master’s Degree Business/Corporate Communications (Marketing & Advertising) at Faculty of Arts and Humanities
January 1, 2022 - December 31, 2022
Bachelor’s Degree Business English (E-commerce, Business Communication) at Faculty of Arts and Humanities
January 1, 2017 - December 31, 2017
Master’s Degree at Faculty of Arts and Humanities
January 1, 2020 - September 1, 2025
Bachelor’s Degree at Faculty of Arts and Humanities
January 1, 2017 - September 1, 2025
Master’s Degree Business/Corporate Communications (Marketing & Advertising) at Faculty of Arts and Humanities
January 1, 2020 - September 1, 2025
Bachelor’s Degree Business English (E-commerce, Business Communication) at Faculty of Arts and Humanities
January 1, 2017 - September 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet