I am Stephen Bradshaw, a dynamic Head of Design with extensive experience shaping brand identity and leading high-performing creative teams across fashion, home, beauty and retail. I specialise in turning brand vision into cohesive creative systems, modernising workflows and delivering campaigns that are visually distinctive, strategically aligned and commercially effective. In my current role, I’ve driven major commercial growth, integrated AI across production and pre-visualisation, and upskilled teams to future-proof creative output. I’m known for bringing clarity, structure and momentum to fast-paced environments, uniting cross-functional teams to deliver high-quality, multi-channel campaigns at scale.

Stephen Bradshaw

I am Stephen Bradshaw, a dynamic Head of Design with extensive experience shaping brand identity and leading high-performing creative teams across fashion, home, beauty and retail. I specialise in turning brand vision into cohesive creative systems, modernising workflows and delivering campaigns that are visually distinctive, strategically aligned and commercially effective. In my current role, I’ve driven major commercial growth, integrated AI across production and pre-visualisation, and upskilled teams to future-proof creative output. I’m known for bringing clarity, structure and momentum to fast-paced environments, uniting cross-functional teams to deliver high-quality, multi-channel campaigns at scale.

Available to hire

I am Stephen Bradshaw, a dynamic Head of Design with extensive experience shaping brand identity and leading high-performing creative teams across fashion, home, beauty and retail. I specialise in turning brand vision into cohesive creative systems, modernising workflows and delivering campaigns that are visually distinctive, strategically aligned and commercially effective.

In my current role, I’ve driven major commercial growth, integrated AI across production and pre-visualisation, and upskilled teams to future-proof creative output. I’m known for bringing clarity, structure and momentum to fast-paced environments, uniting cross-functional teams to deliver high-quality, multi-channel campaigns at scale.

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Experience Level

Expert

Language

English
Fluent

Work Experience

Head of Design at Chums Ltd
January 1, 2022 - Present
Promoted to Head of Design after driving major commercial and digital growth. Led transformation of brand and creative operations, overseeing multi-channel campaigns and end-to-end shoots. Drove growth from £27m profit and 10% online sales to £50m+ profit with 50%+ online penetration, while supporting £850m+ brand accounts during a decade of global art direction at JD Williams. Integrated AI across creative workflows to cut pre-production time, built a high-performing team skilled in AI, Adobe, photography and modern practices, and delivered high-impact digital, print and TV campaigns. Modernised processes with scalable workflows, stronger QA and improved supplier efficiency. Directed all shoots and TVCs end-to-end, owned and optimised the creative budget, and strengthened cross-functional alignment with Buying, Merch, Marketing and senior leadership.
Design Manager at Chums Ltd
January 1, 2016 - January 1, 2022
Created the creative and operational foundation that enabled Chums’ commercial turnaround. Defined a modern creative direction that elevated brand relevance and multi-channel performance. Introduced workflow discipline and QC measures that increased output speed and reduced rework. Led multi-channel campaign delivery from concept to production with optimised team resourcing. Managed all seasonal shoots, delivering consistent, high-quality creative outcomes on budget.
Art Director at JD Williams (N Brown Group)
January 1, 2006 - January 1, 2016
Art directed campaigns for JD Williams, Simply Be, Jacamo across the UK, Miami, New York, South Africa, Australia, Majorca and more. Supported management of £850m+ accounts across JD Williams, Simply Be and Jacamo. Directed global shoots, aligned creative with Buying, Merch and Marketing to maximise commercial and visual impact. Managed casting, logistics, fittings, set direction and final asset selection for publications. Led photographers, stylists and post teams to deliver world-class imagery at scale.
Senior Designer / Art Director (Freelance) at Creative Agencies — Melbourne, Australia
January 1, 2005 - January 1, 2006
Delivered end-to-end creative across branding, campaigns, packaging and digital assets. Produced refined layouts, typography systems and imagery for fast-paced agency environments. Collaborated with creative directors and photographers on multi-channel campaign execution. Contributed to pitches and brand refreshes that helped agencies secure major clients. Adapted quickly to diverse briefs, delivering high-quality work under tight deadlines.

Education

NVQ Level 2 — Graphic Design & Computer Design at Gourley Training, St Helens
January 11, 2030 - February 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services