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Hi, I’m Tracy Austin, a strategic marketing leader with extensive experience across corporate, startup, and non-profit sectors. I help executive teams shape brand narratives, craft compelling messaging, and deliver growth through integrated campaigns and data-driven programs. I build strong teams, partnerships, and measurement-driven programs that align brand, product, and audience needs. I’m passionate about guiding organizations through complex environments, from regulated financial services to health and non-profits, to achieve observable results.…Hi, I’m Tracy Austin, a strategic marketing leader with extensive experience across corporate, startup, and non-profit sectors. I help executive teams shape brand narratives, craft compelling messaging, and deliver growth through integrated campaigns and data-driven programs. I build strong teams, partnerships, and measurement-driven programs that align brand, product, and audience needs. I’m passionate about guiding organizations through complex environments, from regulated financial services to health and non-profits, to achieve observable results.

Tracy Austin

Brand Strategist, Growth Marketer, Project Manager, +4

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Hi, I’m Tracy Austin, a strategic marketing leader with extensive experience across corporate, startup, and non-profit sectors. I help executive teams shape brand narratives, craft compelling messaging, and deliver growth through integrated campaigns and data-driven programs. I build strong teams, partnerships, and measurement-driven programs that align brand, product, and audience needs. I’m passionate about guiding organizations through complex environments, from regulated financial services to health and non-profits, to achieve observable results.…Hi, I’m Tracy Austin, a strategic marketing leader with extensive experience across corporate, startup, and non-profit sectors. I help executive teams shape brand narratives, craft compelling messaging, and deliver growth through integrated campaigns and data-driven programs. I build strong teams, partnerships, and measurement-driven programs that align brand, product, and audience needs. I’m passionate about guiding organizations through complex environments, from regulated financial services to health and non-profits, to achieve observable results.

Available to hire

Hi, I’m Tracy Austin, a strategic marketing leader with extensive experience across corporate, startup, and non-profit sectors. I help executive teams shape brand narratives, craft compelling messaging, and deliver growth through integrated campaigns and data-driven programs.

I build strong teams, partnerships, and measurement-driven programs that align brand, product, and audience needs. I’m passionate about guiding organizations through complex environments, from regulated financial services to health and non-profits, to achieve observable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Consultant – Marketing Executive at JACY Consulting

November 1, 2014 - Present

Drove a 30% QoQ increase in brand engagement, acted as senior advisor to executives shaping brand narrative and strategic communications, led cross-functional teams and agency partners to deliver cohesive, on-brand marketing execution.

Vice President – Marketing at Thrive Health

October 1, 2022 - August 1, 2024

Achieved a 32% YoY increase in brand awareness and 67% growth in brand engagement; designed new organizational structure and streamlined intake processes; led multi-channel campaigns and a comprehensive growth strategy.

Director – Retail, Service and Distribution at Tangerine Bank

January 1, 2016 - October 1, 2022

Led national retail strategy and service delivery; launched internal campaigns; improved SLA, First Call Resolution, and employee engagement; advised cross-functional teams on communications and brand initiatives.

Product Manager – Investments at Tangerine Bank

March 1, 2010 - January 1, 2012

Led external marketing communications for B2B/B2C investment products; developed messaging for balanced and growth portfolios; managed fund transitions and client migrations; created internal communications resources to support frontline teams.

Director of Marketing at VenGrowth Asset Management

February 1, 2009 - March 1, 2010

Managed $5M budget for Sales & Marketing; led communication strategies for B2B; oversaw creative design, print production, research, and public relations to strengthen corporate brand.

Product Marketing Manager at VenGrowth Asset Management

December 1, 2006 - February 1, 2009

Led launches of new funds and campaigns; rebranded materials and sales strategies to shorten the sales cycle; contributed to award-winning marketing efforts.

Senior Marketing Communications Specialist at AIM Trimark Investments

January 1, 2001 - December 1, 2006

Defined strategic communication plans; managed regulatory communications; expanded brand awareness through broad internal/external campaigns; Managing Editor of industry publication.

Senior Manager – Marketing, Projects & Branding at Tangerine Bank

January 1, 2012 - January 1, 2016

Directed a $50M rebrand from ING DIRECT to Tangerine; delivered cohesive national marketing and communications across channels; improved recognition, web traffic, and leads; established project management systems for execution alignment.