Founder & Narrative Strategist at Linchpin Narratives - Narrative Solutions for Businesses

Help businesses navigate pivotal moments—whether launching a new venture, scaling for growth, or redefining their identity—by unlocking clarity, direction, and momentum through strategic narrative.

Head of Global Marketing at Barantech - Leading Provider of HMI Switching Solutions

Led a global marketing transformation from product-driven to customer-centric approach; rebuilt brand narrative to align with evolving market trends and customer needs; collaborated with global teams to ensure marketing strategies resonated with regional markets, delivering sustained growth across key geographies.

Senior Marketing Lead, EMEA at Rimini Street - Enterprise Software Solutions

Drove regional marketing strategies across EMEA, focused on increasing brand engagement and market share. Developed regional strategies that enhanced company presence and strengthened relationships with key decision-makers and partners. Led successful customer engagement projects and events, delivering results on time, within budget, and optimizing ROI.

Global Digital Marketing Director at Netafim - Precision Irrigation & Digital Farming Solutions

Established a Center of Excellence to standardize global digital marketing practices, ensuring alignment and best practices across regions. Developed a forward-thinking digital marketing roadmap, driving engagement through digital platforms and improving lead conversion. Partnered with sales teams to improve pipeline velocity through data-driven demand generation strategies and automation.

Marketing Programs Manager at Amdocs - Customer Experience Software Solutions

Managed integrated marketing programs across multiple channels, driving consistent growth in customer acquisition and engagement. Executed cross-channel marketing campaigns that improved brand awareness and generated qualified leads. Collaborated with sales and business units to align marketing efforts with overarching business objectives.

Senior Advertising Account Manager at Gitam BBDO (former Mimsar & Shifrin) - B2B Media Advertising Agency

Managed enterprise-level accounts, leading the development and execution of cross-channel advertising campaigns that delivered measurable ROI. Designed media strategies that maximized clients’ advertising budgets and improved overall campaign performance.

Founder & Narrative Architect at Linchpin Narratives - Narrative Solutions for Businesses

Founder & Narrative Architect at Linchpin Narratives. Help businesses navigate pivotal moments—whether launching a new venture, scaling for growth, or redefining their identity—by unlocking clarity, direction, and momentum through strategic narrative.

Head of Global Marketing at Barantech

Led a global marketing transformation for a company shifting from a product-driven to a customer-centric approach. Rebuilt the brand narrative to align with evolving market trends and customer needs, resulting in improved engagement and market positioning. Collaborated with global teams to ensure marketing strategies resonated with regional markets, delivering sustained growth across key geographies.

Senior Marketing Lead, EMEA at Rimini Street

Drove regional marketing strategies across EMEA, focused on increasing brand engagement and market share. Developed regional strategies that enhanced company presence and strengthened relationships with key decision-makers and partners. Led successful customer engagement projects and events, delivering results on time, within budget, and optimizing ROI.

Global Digital Marketing Director at Netafim

Established a Center of Excellence to standardize global digital marketing practices, ensuring alignment and best practices across regions. Developed a forward-thinking digital marketing roadmap, driving engagement through digital platforms and improving lead conversion. Partnered with sales teams to improve pipeline velocity through data-driven demand generation strategies and automation.

Marketing Programs Manager at Amdocs

Managed integrated marketing programs across multiple channels, driving consistent growth in customer acquisition and engagement. Executed cross-channel marketing campaigns that improved brand awareness and generated qualified leads. Collaborated with sales and business units to align marketing efforts with overarching business objectives.