KOTENGU - Augmented Reality Apparel

I began exploring Augmented Reality as a way to elevate the storytelling behind my apparel collection. As a longtime fan of Japanese folklore, I wanted to create a piece that not only looked good—but also shared the visual and cultural depth of traditional characters and stories from Japan’s past.

The goal was to make the experience fun, interactive, and informative—not just for the wearer, but for anyone they crossed paths with. Using mobile AR tech, I designed the shirt so that when scanned through the Artivive app, an animation would come to life right on the viewer’s screen.

This was the first iteration of the project, and it turned out to be a successful launch—laying the foundation for even more immersive storytelling in future drops.

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