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I’m a freelance performance marketer with 6 years of experience helping fashion, beauty, and lifestyle DTC brands grow profitably through paid media. I work across Meta, Google, TikTok, and Snapchat, using a data-first approach to build full-funnel performance strategies, improve ROAS, reduce CPA, and scale revenue sustainably. I love turning insights into action—especially through rigorous creative testing frameworks and audience/targeting strategy that match how each brand and market behaves. From managing significant monthly budgets to leading day-to-day optimisations and reporting, I bring both channel expertise and practical, budget-aware execution across UK and UAE campaigns.…I’m a freelance performance marketer with 6 years of experience helping fashion, beauty, and lifestyle DTC brands grow profitably through paid media. I work across Meta, Google, TikTok, and Snapchat, using a data-first approach to build full-funnel performance strategies, improve ROAS, reduce CPA, and scale revenue sustainably. I love turning insights into action—especially through rigorous creative testing frameworks and audience/targeting strategy that match how each brand and market behaves. From managing significant monthly budgets to leading day-to-day optimisations and reporting, I bring both channel expertise and practical, budget-aware execution across UK and UAE campaigns.

Taylor Ziarno

Growth Marketer, Performance Marketer, Marketing Strategist, +2

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I’m a freelance performance marketer with 6 years of experience helping fashion, beauty, and lifestyle DTC brands grow profitably through paid media. I work across Meta, Google, TikTok, and Snapchat, using a data-first approach to build full-funnel performance strategies, improve ROAS, reduce CPA, and scale revenue sustainably. I love turning insights into action—especially through rigorous creative testing frameworks and audience/targeting strategy that match how each brand and market behaves. From managing significant monthly budgets to leading day-to-day optimisations and reporting, I bring both channel expertise and practical, budget-aware execution across UK and UAE campaigns.…I’m a freelance performance marketer with 6 years of experience helping fashion, beauty, and lifestyle DTC brands grow profitably through paid media. I work across Meta, Google, TikTok, and Snapchat, using a data-first approach to build full-funnel performance strategies, improve ROAS, reduce CPA, and scale revenue sustainably. I love turning insights into action—especially through rigorous creative testing frameworks and audience/targeting strategy that match how each brand and market behaves. From managing significant monthly budgets to leading day-to-day optimisations and reporting, I bring both channel expertise and practical, budget-aware execution across UK and UAE campaigns.

Available to hire

I’m a freelance performance marketer with 6 years of experience helping fashion, beauty, and lifestyle DTC brands grow profitably through paid media. I work across Meta, Google, TikTok, and Snapchat, using a data-first approach to build full-funnel performance strategies, improve ROAS, reduce CPA, and scale revenue sustainably.

I love turning insights into action—especially through rigorous creative testing frameworks and audience/targeting strategy that match how each brand and market behaves. From managing significant monthly budgets to leading day-to-day optimisations and reporting, I bring both channel expertise and practical, budget-aware execution across UK and UAE campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Freelance Performance Marketer at TJZ Marketing

October 1, 2025 - Present

Partner with fashion, beauty, and lifestyle DTC brands across the UK and UAE to scale profitably through paid media. Own strategy through to daily optimisation across Meta, Google, TikTok, Snapchat, and YouTube, including full-funnel performance strategy (creative testing frameworks, audience architecture, budget management) and data-driven weekly/monthly reporting. Set up and manage TikTok Shop for DTC clients. Clients include The Couture Club, Poubel, Fuzzball, and Mercier London.

Performance Marketing Manager at The Couture Club

May 1, 2024 - October 1, 2025

Led an in-house paid media team across Google, Meta, and TikTok, managing monthly budgets of £250k+. Owned creative testing and review processes, working with external creative agencies to identify what was needed to scale paid acquisition.

Marketing Manager at Intofaces UK & Dermalux Trading

February 1, 2024 - July 1, 2024

Led all digital marketing channels for Intofaces (B2C skin tech ecommerce), including PPC, paid social, influencer and organic social, and agency management for SEO and PR. Ran lead generation for Dermalux Trading Dubai (B2B aesthetic devices for clinics in the UAE) via paid ads, social, and email marketing. Supported client prospecting, sales meetings, and training for the Dubai operation.

Performance Marketing Executive at CurrentBody

November 1, 2022 - January 1, 2024

Owned PPC and paid social accounts across UK, IE, US, CA, and AUS, plus the ZIIP brand. Performed daily optimisations and weekly/monthly reporting as a source of truth for traders and the wider digital team. Ran bi-weekly Google meetings for campaign optimisation, testing, and audits, managing spend, tROAS, and COS targets. Managed average spend of £8k–£60k per account per month.

Marketing & Trading Graduate → Paid Media Executive at THG (Lookfantastic)

July 1, 2021 - November 1, 2022

Rotational graduate programme across influencer marketing, paid media (PPC and paid social), and trade marketing. Returned to paid media team in a permanent role managing UK/IE accounts at £1M+ monthly spend. Handled trade reporting, website/app display, and trade calendar, supporting cross-team website GP decisions. Organised influencer events and managed agency/influencer relationships.