Available to hire
A digital marketing professional with 20 years of experience that includes PPC/SEM, SEO, Social Media, and Artificial Intelligence. My skills include copywriting, data analysis, keyword research, and data visualization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
AI Trainer at Meta (Contract)
November 1, 2025 - PresentProvided detailed annotation for AI responses to improve machine learning; ranked outputs across multiple AI models to determine optimal results; documented test results to guide model selection.
AI Trainer at Outlier
August 1, 2024 - November 1, 2025Researched and fact-checked AI responses to ensure accuracy; compared and rated performance across different AI models based on quality; delivered detailed reporting and analysis to senior management.
Digital Marketing Strategist at Walker360
April 1, 2023 - April 1, 2024Implemented a comprehensive digital marketing strategy to increase brand awareness and website traffic for Walker360 and its affiliated properties; developed campaigns across social media, email, SEO, and paid media; analyzed data from web analytics tools to measure initiative success.
Senior SEM Analyst at EverCommerce
September 1, 2021 - December 1, 2022Created, monitored, and optimized campaigns for national franchisees across multiple search engines (Google Ads and Bing Ads); managed bidding strategy to minimize cost per click; conducted A/B testing of ad copy and landing page elements; analyzed web traffic data to identify trends and opportunities.
SEO Analyst at The Moran Group
April 1, 2019 - March 1, 2020Audited websites with tools like Screaming Frog to identify indexing opportunities; conducted keyword research using SEMrush and SpyFu; wrote SEO-friendly copy for web pages and monthly blog content; applied up-to-date keyword strategies to improve rankings.
Digital Marketing Specialist at Southern Digital Marketing
April 1, 2017 - April 1, 2019Developed strategies for paid search campaigns across multiple channels (including Google Ads); tracked campaign performance through detailed reporting using Google Data Studio; created pitch decks for sales representatives; built compelling landing pages to maximize conversions.
Senior SEM Analyst at YP.com
July 1, 2013 - January 1, 2017Served as regional team lead for a group of PPC Analysts; conducted weekly meetings with Sales to report campaign progress and gather client feedback; performed regular audits of accounts to identify areas needing improvement; identified key performance indicators and reported on metrics from digital campaigns.
Education
Bachelor of Arts at Hampden-Sydney College
January 11, 2030 - May 1, 1993Qualifications
Google Ads Certified
January 11, 2030 - February 9, 2026Bing Ads Certified
January 11, 2030 - February 9, 2026AI Ethics Certification
January 11, 2030 - February 9, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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