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I’m a data-driven digital marketer with over a decade of experience building high-performing paid search and SEO programs. I focus on rigorous keyword research, smart bid management, and hyper-local targeting to drive leads and conversions while controlling costs. I thrive in collaborative, cross-functional environments and excel at turning metrics into actionable improvements. In past roles I’ve led transitions to in-house PPC management, boosted ROAS for smaller budgets, and helped teams scale performance through structured processes, analytics, and stakeholder engagement. I’m passionate about blending technical optimization with creative strategy to deliver measurable business impact in remote and distributed settings.…I’m a data-driven digital marketer with over a decade of experience building high-performing paid search and SEO programs. I focus on rigorous keyword research, smart bid management, and hyper-local targeting to drive leads and conversions while controlling costs. I thrive in collaborative, cross-functional environments and excel at turning metrics into actionable improvements. In past roles I’ve led transitions to in-house PPC management, boosted ROAS for smaller budgets, and helped teams scale performance through structured processes, analytics, and stakeholder engagement. I’m passionate about blending technical optimization with creative strategy to deliver measurable business impact in remote and distributed settings.

T. Nicole Trott

Content Producer, Copywriter, Content Designer, +3

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I’m a data-driven digital marketer with over a decade of experience building high-performing paid search and SEO programs. I focus on rigorous keyword research, smart bid management, and hyper-local targeting to drive leads and conversions while controlling costs. I thrive in collaborative, cross-functional environments and excel at turning metrics into actionable improvements. In past roles I’ve led transitions to in-house PPC management, boosted ROAS for smaller budgets, and helped teams scale performance through structured processes, analytics, and stakeholder engagement. I’m passionate about blending technical optimization with creative strategy to deliver measurable business impact in remote and distributed settings.…I’m a data-driven digital marketer with over a decade of experience building high-performing paid search and SEO programs. I focus on rigorous keyword research, smart bid management, and hyper-local targeting to drive leads and conversions while controlling costs. I thrive in collaborative, cross-functional environments and excel at turning metrics into actionable improvements. In past roles I’ve led transitions to in-house PPC management, boosted ROAS for smaller budgets, and helped teams scale performance through structured processes, analytics, and stakeholder engagement. I’m passionate about blending technical optimization with creative strategy to deliver measurable business impact in remote and distributed settings.

Available to hire

I’m a data-driven digital marketer with over a decade of experience building high-performing paid search and SEO programs. I focus on rigorous keyword research, smart bid management, and hyper-local targeting to drive leads and conversions while controlling costs. I thrive in collaborative, cross-functional environments and excel at turning metrics into actionable improvements.

In past roles I’ve led transitions to in-house PPC management, boosted ROAS for smaller budgets, and helped teams scale performance through structured processes, analytics, and stakeholder engagement. I’m passionate about blending technical optimization with creative strategy to deliver measurable business impact in remote and distributed settings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Paid Search Analyst at Teleflora

January 1, 2025 - January 1, 2025

Managed paid search ads for 1,400+ florists across Google and Bing. Drove a 50% reduction in cost per order for new shops within their first 90 days (from $101 to $50), revived dormant accounts by optimizing keyword match types and bidding strategies (2–4 conversions/month), and improved ROAS for small-budget shops by restructuring campaigns and cutting CPC from $3.47 to $1.20. Enhanced hyper-local targeting to support shops with limited brand recognition and collaborated with the SEO team on keyword research to bolster organic rankings.

SEO & Paid Search Manager at Quantus Creative Marketing

January 1, 2024 - January 1, 2024

Led development and execution of SEO strategies and PPC campaigns. Guided the transition to in-house PPC management, achieving 30% cost savings and improved campaign control. Drove a 15% increase in qualified leads and CTR, improved tracked keyword rankings by ~20 positions quarterly for SEO clients, and standardized team processes to strengthen stakeholder interactions. Analyzed performance with internal tools, APIs, and data feeds to drive profitability; conducted high-intent keyword research and managed GA/GA4 data; oversaw GTM setups using HTML and JavaScript.

Google Ads Specialist at Full Funnel Growth

January 1, 2023 - January 1, 2023

Delivered paid search services across Google, Bing, and Google Analytics for diverse retail clients. Achieved a 37% lift in CTR and a 533% YoY increase in qualified leads by aligning PPC with business goals. Managed monthly budgets over $100,000 across Google Ads, Bing Ads, and Facebook to maximize ROI and drove continuous improvements via A/B testing and data-driven optimization.

SEO & Search Marketing Manager at corecubed

January 1, 2022 - January 1, 2022

Managed SEO and search marketing from start to finish for all clients; served as primary client liaison with monthly reporting, analysis, planning, and execution. Analyzed analytics to identify trends, executed link-building and content strategies, and performed competitor analyses. Led PPC (search, video, display) campaigns with 10–15% improvements in CTR and conversions; optimized keywords to improve rankings and traffic. Managed a team of 10 SEO Specialists and Paid Search Analysts.

Digital Marketing Specialist at Beals Cunningham Strategic Services

January 1, 2021 - January 1, 2021

Hands-on management of SEM and display campaigns, budget management, monthly billing and reporting. Mentored junior marketers, assisted with RFPs and client presentations. Managed budgets for 30+ digital accounts (~$400k/month), implementing strict controls to ensure ROI. Generated monthly ROI MoM and YoY reports; increased automotive and top agricultural sector sales via paid search and display. Led OTT/Programmatic, social media, email marketing, and lead nurturing initiatives, and supported analytics and SEO efforts.

Internet Marketing Manager at Suss Buick GMC

January 1, 2018 - January 1, 2018

Led all aspects of digital and social media marketing, websites, and SEO landing pages. Increased new car sales YoY by 15–17% and ensured brand standards and budget compliance in collaboration with corporate partners. Analyzed website rankings, adjusted keyword strategies, and allocated marketing budgets to maximize ROI while achieving monthly sales goals.