I help business owners who feel overwhelmed by social media. Most of my clients know they should be showing up online, but they’re either posting ad-hoc without a clear social media strategy, or they’re just not seeing the engagement and growth they want. Many are also unclear about how much of their personal self to share, when marketing their business. As a freelance social media marketer, I combine strategy with the art of storytelling in marketing – drawing on my background as both a social media manager and published children's author – to help businesses turn everyday moments into content that builds trust, connection, and visibility.

Telling Tales Media

PRO

I help business owners who feel overwhelmed by social media. Most of my clients know they should be showing up online, but they’re either posting ad-hoc without a clear social media strategy, or they’re just not seeing the engagement and growth they want. Many are also unclear about how much of their personal self to share, when marketing their business. As a freelance social media marketer, I combine strategy with the art of storytelling in marketing – drawing on my background as both a social media manager and published children's author – to help businesses turn everyday moments into content that builds trust, connection, and visibility.

Available to hire

I help business owners who feel overwhelmed by social media. Most of my clients know they should be showing up online, but they’re either posting ad-hoc without a clear social media strategy, or they’re just not seeing the engagement and growth they want. Many are also unclear about how much of their personal self to share, when marketing their business.

As a freelance social media marketer, I combine strategy with the art of storytelling in marketing – drawing on my background as both a social media manager and published children’s author – to help businesses turn everyday moments into content that builds trust, connection, and visibility.

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Work Experience

Founder at Telling Tales Media
September 1, 2025 - Present
Social Media Strategy and Storytelling for Founders
Global Social Media Manager at ERM
April 1, 2022 - August 31, 2025
Communications Consultant at ERM
January 1, 2021 - April 1, 2022
Corporate Communications Manager at Win Technologies
January 1, 2016 - December 31, 2016
Project Manager (Rugby World Cup 2015) at New Zealand Trade & Enterprise
March 2, 2015 - November 27, 2015
Regional Marketing & Communications Manager at New Zealand Trade & Enterprise
June 20, 2014 - March 20, 2015
PR & Communications at EXPLORE (adventure travel)
January 1, 2013 - June 2, 2014
Communications Manager at AUT University - New Zealand
January 1, 2011 - January 1, 2013

Education

Foundation in Social Media Management at Digital Mums
April 1, 2021 - August 1, 2021
Accreditation in Public Relations at Public Relations Institute of New Zealand
January 1, 2021 - January 1, 2021
Professional Diploma in Marketing at CIM
January 1, 2005 - January 1, 2006
BScEcon Sociology (2:1) at Cardiff University
January 1, 2000 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Energy & Utilities, Gaming, Healthcare, Professional Services, Travel & Hospitality

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