Managed all aspects of production including hiring and leading production teams; selecting talent for projects by evaluating and learning individual artist and staff strengths. Curated engaging, shareable daily content for social media with measurable results; repurposed content into written formats, reels and shorts. Efficiently managed time and budget under tight deadlines; used analytics to drive marketing around media content and placements. Collaborated with cross-functional teams to shape and evolve the creative vision, maintaining brand consistency. Maintained strong organization and communication standards in rapidly changing workflows and client relations. Provided detailed revisions to deliver final versions of music, video, or live productions to quality standards and client satisfaction. Served as lead brand ambassador for clothing, vinyl, and digital releases for multiple clients.