Owner at The Arpo Agency

I’m a creative director and co-founder of The Arpo Agency, a strategy-led creative studio focused on helping brands grow through thoughtful design, clear positioning, and measurable execution. My background spans traditional fine art, digital design, and user experience, which allows me to approach projects with both a strong creative perspective and a deep understanding of how design supports business objectives. Over the past decade, I’ve led work across brand identity, digital experiences, marketing campaigns, and product design, partnering with organizations ranging from startups to established companies across industries including technology, consumer products, hospitality, and service businesses. I’m passionate about translating ideas into cohesive, impactful experiences that not only look great but perform in the real world. I thrive in collaborative environments and often work closely with founders, marketing teams, and developers to guide projects from early concept through launch. Whether building a brand from the ground up, refining an existing identity, or designing digital products, my focus is always on clarity, craft, and creating work that connects with people in meaningful ways. Key Skills / Abilities: Creative Direction Brand Identity & Visual Systems Digital & Product Design (Web / UX / UI) Marketing & Campaign Creative Design Strategy & Brand Positioning User Experience Design Art Direction Illustration & Visual Storytelling Cross-Functional Collaboration Client Leadership & Workshop Facilitation Design Systems Development AI-Enhanced Creative Workflows Tools & Platforms: Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere) Figma Adobe XD WordPress Zeplin Creative AI Tools

Co-Founder & Chief Marketing Officer at Vero Franchising

Built the Vero brand from the ground up as a founding partner, developing the complete visual identity and creative direction, along with website design and digital experiences. Supported franchise development through various marketing efforts.

Founder & Creative Director at The Arpo Agency

Lead branding, identity, illustration, UI/UX, web, packaging, and digital marketing projects for clients across hospitality, retail, consumer products, nonprofit, and professional services. Manage client relationships from discovery through delivery.

Web/Digital Design Lead at Blufish Creative Studio

Led the Digital and Web Design team across a diverse portfolio of projects including digital advertising campaigns, animation, web and application design, user experience strategy, and emerging digital platforms. Oversaw the full creative lifecycle from discovery and concept development through design, production, launch, and optimization, ensuring high standards of design quality, usability, and performance across all deliverables. Collaborated closely with development teams to architect and deliver custom WordPress environments and themes, translating business requirements into scalable, user-focused digital solutions. Supported projects for a wide range of clients including ecommerce brands, local businesses, enterprise organizations, and private web applications, balancing creative vision with technical feasibility and business objectives. Partnered with stakeholders to define project scope, timelines, and resource allocation, while ensuring alignment between creative, technical, and strategic priorities. Played a key role in establishing design systems, UX best practices, and workflow standards to improve team efficiency, consistency, and collaboration across disciplines. Managed client relationships end-to-end, including leading discovery sessions, strategy presentations, and status meetings. Developed onboarding, training, and offboarding processes to ensure clients could confidently manage, maintain, and evolve their digital platforms post-launch. Served as a trusted advisor to clients by providing guidance on digital strategy, user experience improvements, and ongoing optimization opportunities. Tools & Platforms: Adobe Illustrator, Photoshop, InDesign, Animate, After Effects, Premiere Pro, Adobe XD, Figma, Zeplin, WordPress