Experience Level
Language
English
Advanced
Arabic
Fluent
Work Experience
Marketing Manager at Nova Stars for Marketing Technology
June 1, 2024 - PresentLead digital marketing strategy and execution for 20+ clients across real estate, beauty, technology, retail, and education. Developed customized campaigns (SEO, SEM, social media, paid ads, content marketing) to improve lead generation and brand presence. Managed a marketing team to deliver integrated, ROI-driven campaigns. Oversaw media buying, performance analysis, and client relationship management.
Marketing Executive (Marketing Research & Strategy) at Xmove for Integrated Real Estate Services
April 1, 2023 - October 1, 2023Conducted in-depth market research to support project launches and positioning. Designed and executed lead generation campaigns, attracting buyers and investors. Increased project visibility through targeted marketing activities.
Digital Marketing Executive at Farahy
March 1, 2021 - March 1, 2023Managed end-to-end digital campaigns including social media, content creation, and online leads. Optimized performance using analytics tools, increasing conversions and brand engagement. Designed strategies to grow brand awareness and customer retention.
Freelance Content Creator at Fresh Catch
April 1, 2020 - March 1, 2021Produced engaging social media content, videos, and blogs. Helped define brand voice and increase digital presence through creative storytelling.
Freelance Media Buyer at OneO Academy
February 1, 2019 - March 1, 2020Managed media buying activities to improve reach and conversions. Delivered tailored online campaigns that supported business objectives.
Education
Dual Bachelor's degree in Business Administration and Marketing at Cape Breton University
January 1, 2015 - December 1, 2021Qualifications
AI Generative Content
April 1, 2025 - April 11, 2026Digital Marketing Executive
July 1, 2025 - April 11, 2026Media Buying Diploma
November 1, 2024 - April 11, 2026Real Estate Lead Generation
January 1, 2023 - April 11, 2026Industry Experience
Media & Entertainment, Real Estate & Construction, Education, Software & Internet, Professional Services
Experience Level
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