Available to hire
I am a results-driven digital marketer specializing in SEO, content strategy, and data-driven growth. I help brands expand their online presence across the UK, US, and UAE by balancing on-page, off-page, and technical optimization.\n\nAcross freelancing and corporate roles, I’ve authored hundreds of blogs and product pages, crafted high-converting ad copy, and led site optimizations with a focus on Core Web Vitals, metadata, and internal linking. I’m passionate about turning analytics into actionable strategies that boost visibility, engagement, and revenue.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
SEO Analyst and Strategist at Weaves Corporation Limited (formerly Khaadi)
September 1, 2023 - PresentLeading SEO strategy across global markets (UK, US, and UAE), balancing on-site, off-site, and technical optimizations. Improved Core Web Vitals by 20% (LCP, CLS, FID) to enhance SEO rankings through technical fixes. Gained and sustained rankings for 40+ strategic keywords that generated a 30% increase in revenue in one quarter. Boosted site audit score from 40% to 90% across global sub-domains (UK, US, and UAE).
SEO Specialist at WeaveS Corporation (formerly Khadi Corporation)
September 1, 2023 - PresentManaged on-site, off-site and technical SEO for 1 local and 4 international regions. Developed and executed a comprehensive SEO strategy that increased organic revenue by 60% in one year. Improved and sustained search rankings for 40 strategic keywords. Increased total users by 91% in one year by optimizing landing pages, fixing indexing issues and collaborating with the development team. Boosted organic sessions by 22% and click share on Google by 12% in 3 months for a global region. Led a cross-departmental team to solve complex technical SEO issues, enhancing crawl efficiency by 70% in 3 months by fixing robots.txt and indexing issues. Optimized backlinks spam score on Semrush from 90% to 30% in 6 months. Boosted Semrush Site Audit score from 40% to 90% by fixing critical technical SEO issues, improving overall site health and crawlability. Implemented H1 header tags by working with cross-functional departments.
SEO Copywriter at Freelancing
May 1, 2019 - PresentDelivered content writing and copywriting services for B2B and B2C clients across tech, fashion, lifestyle, pets, and home niches. Produced over 200 blogs, website pages, and affiliate articles with optimized keyword strategies to increase visibility and conversions. Wrote scripts and ad copy for YouTube channels and marketing campaigns. Curated ad copies for email marketing campaigns, paid socials, ebook ads, and sales copies for different brands. Supported fashion and e-commerce brands with on-page optimization, metadata fixes, and content strategy execution.
Freelance SEO Writer at Self-Employed / Freelance
January 1, 2019 - PresentGenerated on-site web content and conducted keyword research for multiple brands, boosting their rankings on SERP. Curated 200 tech, home and business topics and collaborated with authors to produce SEO-friendly content.
Education
Bachelor of Business Administration at Institute of Business Management
January 11, 2030 - January 1, 2019A Levels at The City School Karachi
January 11, 2030 - January 1, 2013BBA(H) in Marketing at Institute of Business Management
January 11, 2030 - July 1, 2023Qualifications
Published Author
January 11, 2030 - September 8, 2025Advanced Keyword Research - A step-by-step guide (SEMRUSH)
January 11, 2030 - October 13, 2025Backlink Management by Greg Gif ford (SEMRUSH)
January 11, 2030 - October 13, 2025Foundations of Digital Marketing (COURSERA)
January 11, 2030 - October 13, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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