Tainy Grosskopf
I'm a Marketing & Brand Communications Specialist with 8+ years of experience in digital marketing, content strategy and brand development.
About
I’m a Marketing & Brand Communications Specialist with 8+ years of experience in digital marketing, content strategy and brand development.
My background includes working with furniture and design brands, developing communication strategies, managing digital channels and coordinating creative projects.
I help businesses build a consistent brand presence through clear strategy, relevant content and practical marketing solutions.
I enjoy turning brand goals into visual and storytelling-driven campaigns across photography, video, and web updates, coordinating the details end-to-end with internal teams and external partners. From furniture and retail projects to independent consulting, I’m passionate about building engaging digital presence through organized execution, thoughtful research, and data-informed decisions.
- 6 years' experience
- Joined October 2026
Skills· 9
Languages
- PortugueseFluent
- EnglishIntermediate
- Spanish; CastilianBeginner
Industry experience
- Retail
- Media & Entertainment
- Professional Services
- Manufacturing
Work experience· 4 roles
Planned and scheduled content across Instagram and Facebook. Produced photography, video, and promotional content for showroom campaigns and product launches. Managed content organization and digital assets, produced monthly performance reports, and collaborated with sales to align content with business objectives and customer engagement.
Independent marketing consultancy supporting businesses with content creation, digital communication, website projects, and brand development. Provided content organization and website implementation support using WordPress and Elementor, along with market research, competitor benchmarking, and UX recommendations.
Solely managed the entire marketing department, reporting directly to the company president and contributing to executive-level strategy. Planned, executed, and monitored national campaigns and product launches with multi-channel content strategies (social media, catalogs, newsletters, press materials, and events). Partnered with sales and design teams on premium launch campaigns. Coordinated six editions of ABIMAD high-end furniture fair, managing logistics, booth design, product layout, team travel, launches, and promotional strategy. Managed an annual marketing budget of ~BRL 600,000, negotiated with suppliers, coordinated press relations, and directed external creative partners across full photo production workflows.
Education
Certifications and awards
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