Marketing and Branding Leader with 18+ years of experience across FMCG, F&B, Fintech, E-commerce, Retail, and Tech-led products. I bring a strong blend of traditional marketing (ATL, BTL, OOH) and digital & performance marketing to build scalable, high-impact brands. I specialize in brand strategy, digital marketing, performance marketing, and go-to-market execution, with hands-on experience across paid media (Meta, Google Ads), app marketing, CRM, influencer marketing, content strategy, and creative direction. My career spans enterprise brands, agencies, and startups, enabling me to balance long-term brand equity with short-term performance outcomes. My traditional marketing experience includes ATL & BTL campaigns across print, outdoor (OOH), retail marketing, on-ground activations, roadshows, and events, complemented by omnichannel digital execution to ensure brand consistency across online and offline touchpoints. Key areas of expertise include: • Brand Strategy & Positioning • Digital & Performance Marketing • ATL, BTL & OOH Campaigns • Media Planning & Budget Management • Creative Strategy (Video, Motion, Content) • Paid Social & Search (Meta, Google Ads) • App Marketing & Growth Funnels • Influencer & UGC Marketing • CRM & Lifecycle Marketing • Analytics, A/B Testing & Optimization • Go-to-Market (GTM) Strategy • Team Leadership & Stakeholder Management I enjoy working with product, growth, design, sales, and leadership teams to build marketing systems that drive measurable business impact. I believe strong brands are built through clarity, consistency, and trust, while effective marketing is driven by data, experimentation, and disciplined execution. Open to Branding, Digital Marketing, Performance Marketing, Media Planning, and Marketing Leadership opportunities.…Marketing and Branding Leader with 18+ years of experience across FMCG, F&B, Fintech, E-commerce, Retail, and Tech-led products. I bring a strong blend of traditional marketing (ATL, BTL, OOH) and digital & performance marketing to build scalable, high-impact brands. I specialize in brand strategy, digital marketing, performance marketing, and go-to-market execution, with hands-on experience across paid media (Meta, Google Ads), app marketing, CRM, influencer marketing, content strategy, and creative direction. My career spans enterprise brands, agencies, and startups, enabling me to balance long-term brand equity with short-term performance outcomes. My traditional marketing experience includes ATL & BTL campaigns across print, outdoor (OOH), retail marketing, on-ground activations, roadshows, and events, complemented by omnichannel digital execution to ensure brand consistency across online and offline touchpoints. Key areas of expertise include: • Brand Strategy & Positioning • Digital & Performance Marketing • ATL, BTL & OOH Campaigns • Media Planning & Budget Management • Creative Strategy (Video, Motion, Content) • Paid Social & Search (Meta, Google Ads) • App Marketing & Growth Funnels • Influencer & UGC Marketing • CRM & Lifecycle Marketing • Analytics, A/B Testing & Optimization • Go-to-Market (GTM) Strategy • Team Leadership & Stakeholder Management I enjoy working with product, growth, design, sales, and leadership teams to build marketing systems that drive measurable business impact. I believe strong brands are built through clarity, consistency, and trust, while effective marketing is driven by data, experimentation, and disciplined execution. Open to Branding, Digital Marketing, Performance Marketing, Media Planning, and Marketing Leadership opportunities.WWWW…