Available to hire
I’m a multidisciplinary fashion and content professional with a track record in creative direction, editorial strategy, and brand storytelling across fashion, digital marketing, and editorial platforms. I’ve led teams, built editorial strategies, and shaped product visions for seasonal collections, collaborating with top brands and retailers to elevate the narrative and visual identity.
From partnerships with MatchesFashion to building digital marketing strategies, I focus on connecting customer insights with design and content to create cutting-edge experiences that resonate across channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Hebrew (modern)
Fluent
Work Experience
Consultant creative director, formal wear at HUGO BOSS
February 1, 2025 - November 4, 2025Collaborating with the design director, I’ve been helping to define the product vision for seasonal collections and specific new product lines. Currently I’m working on a vision piece for formal wear at large, bringing the brand up to date with current trends and customer insights, establishing it as a cutting-edge player in this category.
Editorial and creative director at ENDOURCE
January 31, 2024 - January 31, 2024Endource is an edit-led fashion publisher featuring a curated mix of mid-range and designer brands including Joseph, COS and Ganni. During my time there I transformed the business’ creative vision and editorial strategy, leading to a new partnership with MatchesFashion, and collaborations with Arket and AllSaints. –Pitching, developing and executing editorial concepts. –Creative direction of all visual content. –Art directing and styling all photoshoots. –Tone of voice guardian and written content lead. –Developing the editorial strategy and overseeing a multi-channel content plan. –Managing and developing an editorial team of writers, designers and stylists.
Senior content and digital marketing manager at EAST
January 31, 2018 - January 31, 2018My role at this established womenswear brand was to author and execute the digital strategy. I led a team of four and managed all digital channels, including advertising, content marketing, social, PPC and SEO.
Content consultant (contract) at OYUNA
October 31, 2016 - October 31, 2016I was tasked with developing a new design and content architecture for the website of this slow luxury womenswear brand. With a focus on integrating editorial features into the site I developed wireframes and visual concepts. In addition I wrote new brand copy and a series of editorial features.
Content strategist and editor (contract) at EVERPRESS
July 31, 2016 - July 31, 2016I worked with this custom streetwear brand to help them develop their content strategy and tone of voice. The new strategy better articulated the business proposition and defined key communication channels. I then wrote the TOV guidelines, defined key editorial themes and wrote the website’s brand copy.
Editorial and creative director at ENDOURCE
February 1, 2018 - January 1, 2024Transformed the business’ creative vision and editorial strategy; secured a new partnership with MatchesFashion; collaborations with Arket and AllSaints; pitched, developed and executed editorial concepts; creative direction of all visual content; art directed and styled shoots; tone of voice guardian and written content lead; developed editorial strategy and oversaw a multi-channel content plan; managed and developed an editorial team.
Senior content and digital marketing manager at EAST
November 1, 2016 - January 1, 2018Led the digital strategy, authored and executed campaigns; managed a team of four; oversaw all digital channels, including advertising, content marketing, social, PPC and SEO.
Content strategist and editor (contract) at EVERPRESS
November 1, 2014 - March 1, 2016Helped develop the content strategy and tone of voice; defined key editorial themes and wrote the website’s brand copy; structured content strategy and channels.
Content Strategist and Editor (Contract) at EVERPRESS
December 1, 2012 - October 31, 2016I worked with this custom streetwear brand to help them develop their content strategy and tone of voice. The new strategy better articulated the business proposition and defined key communication channels. I then wrote the TOV guidelines, defined key editorial themes and wrote the website’s brand copy.
Education
Certificate in Digital Marketing at Google Squared Online
January 1, 2014 - November 4, 2025Master of Business Administration in General Management (MBA) at Rotterdam School of Management, Erasmus University
January 1, 2003 - December 31, 2004Exchange Program: History of Art at International University of Venice
January 1, 2001 - November 4, 2025Bachelor of Law at Buchman Faculty of Law, Tel Aviv University
January 1, 1999 - December 31, 2002Bachelor of Law at Buchman Faculty of Law, Tel Aviv University, Israel
January 1, 1999 - December 31, 2002Exchange Program: History of Art at International University of Venice, Italy
January 1, 2001 - December 31, 2001Master of Business Administration in General Management (MBA) at Rotterdam School of Management, Erasmus University, Netherlands
January 1, 2003 - December 31, 2004Certificate in Digital Marketing at Google Squared Online
January 1, 2014 - March 1, 2026Master of Business Administration (MBA) in General Management at Rotterdam School of Management, Erasmus University
January 1, 2003 - December 31, 2004Certified Lawyer at Israeli Bar
January 11, 2030 - March 1, 2026History of Art Exchange Program at International University of Venice
January 1, 2001 - March 1, 2026Bachelor of Law at Buchman Faculty of Law, Tel Aviv University
January 1, 1999 - December 31, 2002Qualifications
Certificate in Digital Marketing
January 1, 2014 - November 4, 2025Master of Business Administration in General Management (MBA)
January 1, 2003 - December 31, 2004Certified lawyer and a member of the Israeli Bar
January 1, 2003 - November 4, 2025Certificate in Digital Marketing
January 1, 2014 - February 4, 2026Certified lawyer and a member of the Israeli Bar
January 1, 2003 - February 4, 2026Certificate in Digital Marketing
January 1, 2014 - March 1, 2026Certified Lawyer, Israeli Bar
January 11, 2030 - March 1, 2026Master of Business Administration (MBA) in General Management
January 1, 2003 - December 31, 2004History of Art Exchange Program
January 1, 2001 - March 1, 2026Bachelor of Law
January 1, 1999 - December 31, 2002Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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