Tal Drori

Collaborating with the design director, I’ve been helping to define the product vision for seasonal collections and specific new product lines. Currently I’m working on a vision piece for formal wear at large, bringing the brand up to date with current trends and customer insights, establishing it as a cutting-edge player in this category.

Endource is an edit-led fashion publisher featuring a curated mix of mid-range and designer brands including Joseph, COS and Ganni. During my time there I transformed the business’ creative vision and editorial strategy, leading to a new partnership with MatchesFashion, and collaborations with Arket and AllSaints. –Pitching, developing and executing editorial concepts. –Creative direction of all visual content. –Art directing and styling all photoshoots. –Tone of voice guardian and written content lead. –Developing the editorial strategy and overseeing a multi-channel content plan. –Managing and developing an editorial team of writers, designers and stylists.

Transformed the business’ creative vision and editorial strategy; secured a new partnership with MatchesFashion; collaborations with Arket and AllSaints; pitched, developed and executed editorial concepts; creative direction of all visual content; art directed and styled shoots; tone of voice guardian and written content lead; developed editorial strategy and oversaw a multi-channel content plan; managed and developed an editorial team.