With over 15 years’ experience in digital marketing and business analysis, I bring a strong understanding of market trends, customer needs, and data-driven decision-making. My skill set combines strategic thinking, creativity, technical knowledge, and problem-solving to lead marketing initiatives across the full marketing lifecycle – from concept through to execution. I ensure all decisions are well considered and backed by reliable data. I thrive on turning data into actionable insights, collaborating with cross-functional teams, and delivering measurable impact for clients and products. I enjoy mentoring others and continuously refining marketing strategies to stay ahead of market trends.

With over 15 years’ experience in digital marketing and business analysis, I bring a strong understanding of market trends, customer needs, and data-driven decision-making. My skill set combines strategic thinking, creativity, technical knowledge, and problem-solving to lead marketing initiatives across the full marketing lifecycle – from concept through to execution. I ensure all decisions are well considered and backed by reliable data. I thrive on turning data into actionable insights, collaborating with cross-functional teams, and delivering measurable impact for clients and products. I enjoy mentoring others and continuously refining marketing strategies to stay ahead of market trends.

Available to hire

With over 15 years’ experience in digital marketing and business analysis, I bring a strong understanding of market trends, customer needs, and data-driven decision-making. My skill set combines strategic thinking, creativity, technical knowledge, and problem-solving to lead marketing initiatives across the full marketing lifecycle – from concept through to execution. I ensure all decisions are well considered and backed by reliable data.

I thrive on turning data into actionable insights, collaborating with cross-functional teams, and delivering measurable impact for clients and products. I enjoy mentoring others and continuously refining marketing strategies to stay ahead of market trends.

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Work Experience

Digital Marketing & Business Analysis at Freelancer
January 1, 2020 - October 30, 2025
Developed and implemented end-to-end digital marketing strategies. Designed and optimised user journeys across web and digital products. Analysed user behaviour, demographics, pain points, and motivations to guide UX improvements and campaign targeting. Set up and managed marketing automation workflows, including AI-driven automations. Planned and executed paid advertising campaigns across Google Ads, Meta (Facebook and Instagram), and TikTok. Led creative production, including video shoots, content planning, and copywriting. Researched, defined, and developed detailed client personas to support strategic targeting.
Digital Marketing & Business Analysis at Loveme
January 1, 2020 - January 1, 2020
Launched and managed the company’s applications across Android, iOS, mobile web, and desktop, with full ownership of the marketing and product lifecycle. Developed a deep understanding of market trends and customer needs, shaping both marketing efforts and product development to address real user challenges. Collaborated closely with R&D, UX, Design, and QA teams in an agile (Scrum) environment to deliver high-quality outcomes. Led end-to-end marketing efforts – from ideation and execution to performance measurement and analysis. Leveraged user data to inform marketing strategies, feature development, UX optimisation, and broader strategic planning. Gained detailed insights into the customer experience to identify gaps, prioritise improvements, and foster long-term engagement. Ensured alignment between marketing and product initiatives with company goals and KPIs, driving measurable business impact and user satisfaction.
Digital Marketing & Business Analysis at Freelancer
January 1, 2020 - October 30, 2025
Developed and implemented end-to-end digital marketing strategies. Designed, optimised user journeys across web and digital products. Analysed user behaviour, demographics, pain points, and motivations to guide UX improvements and campaign targeting. Set up and managed marketing automation workflows, including AI-driven automations. Planned and executed paid advertising campaigns across Google Ads, Meta (Facebook and Instagram), and TikTok. Led creative production, including video shoots, content planning, and copywriting. Researched, defined, and developed detailed client personas to support strategic targeting.

Education

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Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Professional Services