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I’m a multilingual Creative Director and Senior Copywriter with 14+ years of experience shaping cross-channel campaigns, brand activations, and BTL strategies across B2B and B2C. I’ve led teams and built award-worthy storytelling—from concepting and scriptwriting to long-form content, CRM and lifecycle communications, and digital/social campaigns—working with brands like Coca-Cola, Heineken, Burger King, Ambev, and J.P. Morgan. I enjoy creating narratives that travel across markets, adapting voice and messaging for local audiences while keeping the brand idea consistent. Most recently, I’ve been developing Portuguese, English, and Spanish campaigns and event content for global clients across Brazil, LATAM, and the US, and leading creative execution end-to-end—bringing together copy, design, and motion to deliver against client KPIs.…I’m a multilingual Creative Director and Senior Copywriter with 14+ years of experience shaping cross-channel campaigns, brand activations, and BTL strategies across B2B and B2C. I’ve led teams and built award-worthy storytelling—from concepting and scriptwriting to long-form content, CRM and lifecycle communications, and digital/social campaigns—working with brands like Coca-Cola, Heineken, Burger King, Ambev, and J.P. Morgan. I enjoy creating narratives that travel across markets, adapting voice and messaging for local audiences while keeping the brand idea consistent. Most recently, I’ve been developing Portuguese, English, and Spanish campaigns and event content for global clients across Brazil, LATAM, and the US, and leading creative execution end-to-end—bringing together copy, design, and motion to deliver against client KPIs.

Tali Sztokbant

Creative Director, Copywriter, Art Director, +2

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I’m a multilingual Creative Director and Senior Copywriter with 14+ years of experience shaping cross-channel campaigns, brand activations, and BTL strategies across B2B and B2C. I’ve led teams and built award-worthy storytelling—from concepting and scriptwriting to long-form content, CRM and lifecycle communications, and digital/social campaigns—working with brands like Coca-Cola, Heineken, Burger King, Ambev, and J.P. Morgan. I enjoy creating narratives that travel across markets, adapting voice and messaging for local audiences while keeping the brand idea consistent. Most recently, I’ve been developing Portuguese, English, and Spanish campaigns and event content for global clients across Brazil, LATAM, and the US, and leading creative execution end-to-end—bringing together copy, design, and motion to deliver against client KPIs.…I’m a multilingual Creative Director and Senior Copywriter with 14+ years of experience shaping cross-channel campaigns, brand activations, and BTL strategies across B2B and B2C. I’ve led teams and built award-worthy storytelling—from concepting and scriptwriting to long-form content, CRM and lifecycle communications, and digital/social campaigns—working with brands like Coca-Cola, Heineken, Burger King, Ambev, and J.P. Morgan. I enjoy creating narratives that travel across markets, adapting voice and messaging for local audiences while keeping the brand idea consistent. Most recently, I’ve been developing Portuguese, English, and Spanish campaigns and event content for global clients across Brazil, LATAM, and the US, and leading creative execution end-to-end—bringing together copy, design, and motion to deliver against client KPIs.

Available to hire

I’m a multilingual Creative Director and Senior Copywriter with 14+ years of experience shaping cross-channel campaigns, brand activations, and BTL strategies across B2B and B2C. I’ve led teams and built award-worthy storytelling—from concepting and scriptwriting to long-form content, CRM and lifecycle communications, and digital/social campaigns—working with brands like Coca-Cola, Heineken, Burger King, Ambev, and J.P. Morgan.

I enjoy creating narratives that travel across markets, adapting voice and messaging for local audiences while keeping the brand idea consistent. Most recently, I’ve been developing Portuguese, English, and Spanish campaigns and event content for global clients across Brazil, LATAM, and the US, and leading creative execution end-to-end—bringing together copy, design, and motion to deliver against client KPIs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Independent Freelance Copywriter (ACD)

September 1, 2025 - Present

Conceptualizing and writing digital campaigns, PoS brand activations, and corporate events across Brazil, LATAM, and the US for global clients including Lavazza, AB InBev, Stellantis, and Hotmart. Developing B2B and B2C content strategies in Portuguese, English, and Spanish, adapting brand messaging to local markets across retail, digital, and live touchpoints.

Head of Creative at Fri.to

November 1, 2024 - July 31, 2025

Led a 15-person creative team of copywriters, designers, art directors, and motion designers. Oversaw end-to-end campaign execution, timelines, and deliverables to ensure alignment with brand objectives, market trends, and client KPIs for top food and beverage portfolios, including both iconic Brazilian brands and major global names.

Associate Creative Director at HNK Lab (Heineken Group)

March 1, 2024 - November 30, 2024

Directed a 6-person creative team (art directors, copywriters, and motion design) for Devassa, a key beer brand in Heineken’s Northeast Brazil portfolio. Led brand repositioning supported by digital campaigns and on-site brand activations.

Senior Copywriter at Ogilvy

April 1, 2022 - March 31, 2024

Concepted and executed CRM and digital commerce campaigns for Coca-Cola and J.P. Morgan. Wrote scripts for global film work and supported activations across channels such as WhatsApp and eGames, while spearheading video cases for internal global showcases and award-recognized campaigns across Brazil, the US, Latin America, and Europe.

Freelance Bilingual Copywriter (LATAM-wide) at Gympass

October 1, 2020 - March 31, 2021

Led creative concepting for multilingual campaigns across eight LATAM countries in Portuguese, English, and Spanish. Built communication toolkits, sales funnel performance assets, and custom copy packages for client, consumer, and internal HR touchpoints across digital channels and push notifications.

Senior Copywriter at Mutato

March 1, 2020 - April 30, 2022

Developed concepts and scripts for online gastronomy storytelling. Created social media content to increase engagement and collaborated on special creative projects supporting Stella Artois’ global presentation.

Senior Copywriter at TracyLocke

March 1, 2018 - October 31, 2020

Created global campaigns, manifestos, conceptual film scripts, and jingles for Heineken, Burger King, Seara, and Johnson & Johnson. Collaborated with creative teams across social media content, digital campaigns, and events, including brand activations in major music festivals and award-winning work for Burger King eGames recognized by El Ojo de Iberoamérica, Effie Brasil, and Effie LATAM.