Tamara Haake

Concept, Branding, Creation, Layout, Artwork & Print Production
From 2025 to 2026, I developed the branding and packaging design for Mühlenkraft, creating a distinctive visual identity for the entire product range. The project covered everything from logo and packaging to POS materials, print communication and shooting concepts, ensuring a consistent brand presence across all touchpoints. The result is a strong and scalable design system created to position the brand professionally in retail and support its growth in Germany and international markets.

Concept & Creation | Full Product Range | Seasons 2022–2025
From 2022 to 2025, I developed the complete windsurf board design range for JP-Australia, an internationally established watersports brand with a worldwide presence. The project covered the visual concept and creative direction across the entire product portfolio, creating distinctive designs for a global market. Each season combined a strong collection concept with individual graphics, giving every board its own character while maintaining a consistent and internationally recognizable brand identity.