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Experienced online marketing expert specializing in performance marketing and e-commerce (B2C & B2B). Over 10 years of experience in the operational and strategic management of paid advertising campaigns on platforms such as Google, LinkedIn, META, and Amazon. In-depth knowledge of data-driven campaign management, revenue and lead generation, and conversion optimization. Strong affinity for digital trends and cross-channel marketing strategies.…Experienced online marketing expert specializing in performance marketing and e-commerce (B2C & B2B). Over 10 years of experience in the operational and strategic management of paid advertising campaigns on platforms such as Google, LinkedIn, META, and Amazon. In-depth knowledge of data-driven campaign management, revenue and lead generation, and conversion optimization. Strong affinity for digital trends and cross-channel marketing strategies.

Tamer Hamoui

Performance Marketer, Growth Marketer, Marketing Strategist, +3

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Experienced online marketing expert specializing in performance marketing and e-commerce (B2C & B2B). Over 10 years of experience in the operational and strategic management of paid advertising campaigns on platforms such as Google, LinkedIn, META, and Amazon. In-depth knowledge of data-driven campaign management, revenue and lead generation, and conversion optimization. Strong affinity for digital trends and cross-channel marketing strategies.…Experienced online marketing expert specializing in performance marketing and e-commerce (B2C & B2B). Over 10 years of experience in the operational and strategic management of paid advertising campaigns on platforms such as Google, LinkedIn, META, and Amazon. In-depth knowledge of data-driven campaign management, revenue and lead generation, and conversion optimization. Strong affinity for digital trends and cross-channel marketing strategies.

Available to hire

Experienced online marketing expert specializing in performance marketing and e-commerce (B2C & B2B). Over 10 years of experience in the operational and strategic management of paid advertising
campaigns on platforms such as Google, LinkedIn, META, and Amazon. In-depth knowledge of data-driven campaign management, revenue and lead generation, and conversion optimization. Strong affinity for digital trends and cross-channel marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Arabic

Intermediate

Work Experience

Senior Performance Marketing Manager at medatixx GmbH & Co. KG

March 1, 2026 - Present

Responsible for strategic planning and implementation of all paid media measures to generate high-quality leads for sales and support sustainable company growth. Oversees the full lifecycle from strategy to operational execution, providing hands-on support and collaborating with sales to optimize conversion funnels. Manages core channels (Google, LinkedIn, META, Amazon) with a data-driven approach to optimize performance and ROI.

Senior Performance Marketing Specialist at Ameropa-Reisen GmbH

January 1, 2020 - May 31, 2023

Led end-to-end paid media campaigns (SEA and social channels including META and LinkedIn) to raise brand awareness and drive online sales. Created and implemented performance marketing strategies, expanded into new channels, and analyzed CRM and campaign data to improve lead quality and revenue growth. Collaborated with Sales, Product, and Marketing teams to optimize funnel performance and transfer of marketing-qualified leads.

Senior Performance Marketing Specialist at Ameropa-Reisen GmbH

January 1, 2022 - May 31, 2023

Operationally managed paid media campaigns across SEA and social channels; contributed to growth in online sales and brand visibility; implemented performance marketing strategies and optimized across channels.

Senior Account Manager PPC at iProspect

April 1, 2020 - December 31, 2021

Managed end-to-end PPC programs for key accounts; planned and executed SEA campaigns; integrated SEO and social ads; created and optimized newsletters; produced performance reports; collaborated with cross-functional teams to drive revenue growth.

SEO Specialist at Sun Express

January 1, 2018 - July 31, 2018

Created and implemented successful SEO strategies, including technical analysis and on-page optimization; developed content marketing concepts; conducted keyword research and performance tracking to improve organic visibility.

Project Manager SEO at Schwab Versand GmbH (Otto Group)

March 1, 2017 - December 31, 2017

Managed on-page and off-page SEO for Schwab.de and sheego.de; executed SEO roadmaps, coordinated with development and content teams, and drove improvements in organic search performance.

Online Marketing Consultant at Raven 51 / JOBMENÜ GmbH

September 1, 2015 - February 28, 2017

Optimized the company website for SEO (OnPage and OffPage). Collected and analyzed web metrics, built and updated effective SEO strategies, managed paid media campaigns and social channels, and developed email marketing initiatives to support online growth.

Senior Account Manager PPC at iProspect

April 1, 2010 - December 31, 2012

Managed and optimized paid media campaigns (PPC/SEM) across DACH and EU; developed and executed annual paid search and display strategies; collaborated with CRM to analyze lead quality and optimize funnel performance; generated reports for stakeholders and supported cross-team decision making.

Online Marketing Consultant at Raven 51 (formerly JOBmenu GmbH)

September 1, 2015 - February 28, 2017

Advised on and implemented online marketing strategies across SEO, PPC, social media, and display; built and optimized multi-channel campaigns; developed annual plans and measurement frameworks to drive online performance.

E-Commerce Specialist at Sun Express

January 1, 2018 - July 31, 2018

Created and implemented SEO and online marketing initiatives to support e-commerce growth; coordinated cross-channel campaigns and content strategy to boost online sales.

SEA Manager at Win Local GmbH

October 1, 2018 - March 31, 2020

Responsible for SEA strategy development and execution; managed Google Ads, Bing, and other paid search campaigns; collaborated with marketing and product teams to optimize performance across channels.

Senior Performance Marketing Specialist at Ameropa Reisen GmbH

January 1, 2022 - May 31, 2023

Led paid media initiatives across SEA, social channels (META, LinkedIn), and new channels; built scalable performance marketing strategies aimed at revenue growth and lead quality; analyzed CRM and campaign data and communicated with stakeholders to optimize campaigns.

Senior Performance Marketing Manager at medatixx GmbH & Co. KG

June 1, 2023 - August 31, 2025

Responsible for strategic planning and execution of all paid media efforts; developed cross-channel (Google, Meta, LinkedIn) campaigns; drove lead generation and revenue growth; partnered with sales to optimize funnel and KPI tracking; led ongoing optimization and reporting.

Freelance Remote Performance Marketing Expert at Freelancer / Freelance

March 1, 2026 - Present

Independent consultant delivering performance marketing guidance, multi-channel strategies, and data-driven optimization for clients; focus on scalable growth and clear measurement of outcomes.