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Hi, I’m Nadiezda Serrano Alvarez, a strategic researcher and analyst with 4+ years of experience in competitive intelligence, ecosystem analysis, and data-driven decision making across global markets (USA, UK, LATAM, Europe). I combine a rigorous scientific research background with a strong track record in Digital PR and SEO, consistently delivering KPI targets and cost reductions through high-stakes negotiations. I’m a proven people leader who mentors cross-functional teams and has successfully retained a large share of Performance Improvement Plans. I leverage advanced AI (GenAI, LLMs) and SEO platforms (Ahrefs, Semrush) to optimize operations, accelerate reporting cycles, and scale high-authority placements while maintaining ethical and collaborative work practices.…Hi, I’m Nadiezda Serrano Alvarez, a strategic researcher and analyst with 4+ years of experience in competitive intelligence, ecosystem analysis, and data-driven decision making across global markets (USA, UK, LATAM, Europe). I combine a rigorous scientific research background with a strong track record in Digital PR and SEO, consistently delivering KPI targets and cost reductions through high-stakes negotiations. I’m a proven people leader who mentors cross-functional teams and has successfully retained a large share of Performance Improvement Plans. I leverage advanced AI (GenAI, LLMs) and SEO platforms (Ahrefs, Semrush) to optimize operations, accelerate reporting cycles, and scale high-authority placements while maintaining ethical and collaborative work practices.

Nadie Serrano Alvarez

Marketing Strategist, Content Strategist, Growth Marketer, +2

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Hi, I’m Nadiezda Serrano Alvarez, a strategic researcher and analyst with 4+ years of experience in competitive intelligence, ecosystem analysis, and data-driven decision making across global markets (USA, UK, LATAM, Europe). I combine a rigorous scientific research background with a strong track record in Digital PR and SEO, consistently delivering KPI targets and cost reductions through high-stakes negotiations. I’m a proven people leader who mentors cross-functional teams and has successfully retained a large share of Performance Improvement Plans. I leverage advanced AI (GenAI, LLMs) and SEO platforms (Ahrefs, Semrush) to optimize operations, accelerate reporting cycles, and scale high-authority placements while maintaining ethical and collaborative work practices.…Hi, I’m Nadiezda Serrano Alvarez, a strategic researcher and analyst with 4+ years of experience in competitive intelligence, ecosystem analysis, and data-driven decision making across global markets (USA, UK, LATAM, Europe). I combine a rigorous scientific research background with a strong track record in Digital PR and SEO, consistently delivering KPI targets and cost reductions through high-stakes negotiations. I’m a proven people leader who mentors cross-functional teams and has successfully retained a large share of Performance Improvement Plans. I leverage advanced AI (GenAI, LLMs) and SEO platforms (Ahrefs, Semrush) to optimize operations, accelerate reporting cycles, and scale high-authority placements while maintaining ethical and collaborative work practices.

Available to hire

Hi, I’m Nadiezda Serrano Alvarez, a strategic researcher and analyst with 4+ years of experience in competitive intelligence, ecosystem analysis, and data-driven decision making across global markets (USA, UK, LATAM, Europe). I combine a rigorous scientific research background with a strong track record in Digital PR and SEO, consistently delivering KPI targets and cost reductions through high-stakes negotiations.

I’m a proven people leader who mentors cross-functional teams and has successfully retained a large share of Performance Improvement Plans. I leverage advanced AI (GenAI, LLMs) and SEO platforms (Ahrefs, Semrush) to optimize operations, accelerate reporting cycles, and scale high-authority placements while maintaining ethical and collaborative work practices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Beginner

Work Experience

SEO Strategist & Researcher at GDC Group

November 1, 2022 - May 1, 2025

Designed and executed data-driven ecosystem analysis across 500+ domains per cycle; leveraged a multi-metric framework to assess quality, mitigate risk, and identify high-value market opportunities. Led international digital PR and negotiation strategies, securing 22-25 high-authority placements monthly while reducing acquisition costs by 50%+ with tier-1 newspapers, agencies, and vendors. Architected AI-driven workflows integrated with Jira and Asana to boost operational efficiency, accelerate reporting cycles, and improve cross-functional project tracking accuracy. Managed up to six simultaneous outbound outreach campaigns, engaging 100+ media outlets monthly.

SEO Junior / Content Editor at RevMasters / Point Spreads

February 1, 2022 - November 1, 2022

Developed and implemented tailored content strategies to drive organic traffic and maximize user engagement across digital platforms. Led comprehensive keyword research and on-page optimization strategies (meta structures, heading hierarchies, anchor text). Managed full-cycle content editing, media integration, and publishing in WordPress using Elementor. Tracked website performance metrics via Google Analytics and Google Search Console, delivering actionable data reports to stakeholders.

SME (Subject Matter Expert) / ML Data II Associate at Amazon

March 1, 2020 - February 1, 2022

Led targeted coaching and mentorship for a team of 15 associates, successfully developing and retaining 4 out of 5 associates placed on Performance Improvement Plans. Served as cross-functional Subject Matter Expert for complex machine learning programs (Proxemics, Nike TRON, Ship Shapes). Analyzed complex team performance data sets and prepared executive-level Weekly Business Review (WBR) reports for senior leadership.

Research Assistant at Universidad de Costa Rica

January 1, 2008 - January 1, 2015

Contributed to eight high-stake research projects across molecular biology, entomology, agronomy, and postharvest science. Executed end-to-end scientific research workflows: rigorous field sampling, laboratory processing, and complex molecular analysis (DNA extraction, PCR, DGGE, electrophoresis). Led the full independent research cycle for a professional internship, managing technical setup, rigorous data collection, analysis, and formal defense of results. Selected for specialized international training at The Ohio State University (USA) and USP/ESALQ (Brazil) within the Acariology Summer Programs.

Communications & Advocacy Coordinator / Spokesperson at Colectivo de Ciclismo Urbano Pedalizate

July 1, 2017 - Present

Coordinated operations and logistics for up to 100 volunteers across major cultural and mobility advocacy campaigns. Spearheaded public relations and advocacy efforts supporting successful legislative approval of Costa Rica's cyclist safety law (Ley 9660). Co-developed and presented an official government proposal to implement emergency pedestrian and cycling infrastructure during COVID-19. Formally recognized by the Ministry of Housing as a key civil society voice; invited to the National Electric Train Project stakeholder forum.

Co-founder & Communications Coordinator at Aborto Legal Costa Rica

June 1, 2018 - December 1, 2019

Co-founded the movement from inception, scaling the digital audience to 10,000+ followers within one year and mobilizing 1,000+ citizens for public demonstrations. Spearheaded the 'Firma Ya' strategic campaign, contributing to the approval of Costa Rica's Technical Norm for Therapeutic Abortion. Served as official spokespersons on national/international media; managed social media strategy, public communications, and organizational finances.

Training Team Coordinator & School Leader at TECHO Costa Rica

December 1, 2006 - May 1, 2008

Managed the construction of 8 transitional homes, coordinating end-to-end deployment logistics for 50+ volunteers.