TAHA MZALI
Marketing and communications leader with 8+ years of experience across agency leadership, brand management, digital commerce and retail in Morocco and African markets.
About
Marketing and communications leader with 8+ years of experience across agency leadership, brand management, digital commerce and retail in Morocco and African markets. I develop 360-degree marketing strategies, lead teams and external partners, and manage budgets and P&L to drive measurable growth.
I’ve led product launches and category/commercial initiatives, including e-commerce and marketplace activations, and I use consumer, market, and performance insights to optimize positioning, shopper experience, and client/customer results.
- 8 years' experience
- Joined August 2026
Languages
- FrenchFluent
- ArabicFluent
- EnglishIntermediate
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Professional Services
Work experience· 6 roles
Define the agency’s strategic direction and business development priorities. Acquire new clients and grow the client portfolio. Lead marketing and creative strategies for client accounts. Oversee operations and manage multidisciplinary teams. Track performance and optimize client results.
Defined the company’s overall marketing strategy. Strengthened brand awareness and brand image. Managed teams and external partners. Led campaigns and monitored marketing performance. Contributed directly to commercial growth.
Developed and executed 360-degree marketing mix plans. Gathered and analyzed consumer, market and competitive insights to position brands effectively. Managed marketing and product budgets to support a profitable P&L. Led and coordinated product launches to maximize growth. Partnered with sales teams to strengthen sales forecasting.
Education
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