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Marketing and communications leader with 8+ years of experience across agency leadership, brand management, digital commerce and retail in Morocco and African markets. I develop 360-degree marketing strategies, lead teams and external partners, and manage budgets and P&L to drive measurable growth. I’ve led product launches and category/commercial initiatives, including e-commerce and marketplace activations, and I use consumer, market, and performance insights to optimize positioning, shopper experience, and client/customer results.…Marketing and communications leader with 8+ years of experience across agency leadership, brand management, digital commerce and retail in Morocco and African markets. I develop 360-degree marketing strategies, lead teams and external partners, and manage budgets and P&L to drive measurable growth. I’ve led product launches and category/commercial initiatives, including e-commerce and marketplace activations, and I use consumer, market, and performance insights to optimize positioning, shopper experience, and client/customer results.

TAHA MZALI

Marketing Strategist, Marketing Analyst, Digital Marketer, +2

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Marketing and communications leader with 8+ years of experience across agency leadership, brand management, digital commerce and retail in Morocco and African markets. I develop 360-degree marketing strategies, lead teams and external partners, and manage budgets and P&L to drive measurable growth. I’ve led product launches and category/commercial initiatives, including e-commerce and marketplace activations, and I use consumer, market, and performance insights to optimize positioning, shopper experience, and client/customer results.…Marketing and communications leader with 8+ years of experience across agency leadership, brand management, digital commerce and retail in Morocco and African markets. I develop 360-degree marketing strategies, lead teams and external partners, and manage budgets and P&L to drive measurable growth. I’ve led product launches and category/commercial initiatives, including e-commerce and marketplace activations, and I use consumer, market, and performance insights to optimize positioning, shopper experience, and client/customer results.

Available to hire

Marketing and communications leader with 8+ years of experience across agency leadership, brand management, digital commerce and retail in Morocco and African markets. I develop 360-degree marketing strategies, lead teams and external partners, and manage budgets and P&L to drive measurable growth.

I’ve led product launches and category/commercial initiatives, including e-commerce and marketplace activations, and I use consumer, market, and performance insights to optimize positioning, shopper experience, and client/customer results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

Arabic

Fluent

English

Intermediate

Work Experience

Chief Executive Officer at NEXT RISE

March 1, 2026 - Present

Define the agency’s strategic direction and business development priorities. Acquire new clients and grow the client portfolio. Lead marketing and creative strategies for client accounts. Oversee operations and manage multidisciplinary teams. Track performance and optimize client results.

Marketing and Communications Director at 3T DEVELOPPEMENT

February 1, 2024 - March 1, 2026

Defined the company’s overall marketing strategy. Strengthened brand awareness and brand image. Managed teams and external partners. Led campaigns and monitored marketing performance. Contributed directly to commercial growth.

Brand Manager at L'ORÉAL

February 1, 2023 - February 1, 2024

Developed and executed 360-degree marketing mix plans. Gathered and analyzed consumer, market and competitive insights to position brands effectively. Managed marketing and product budgets to support a profitable P&L. Led and coordinated product launches to maximize growth. Partnered with sales teams to strengthen sales forecasting.

Category Manager at MARJANE MALL

January 1, 2022 - February 1, 2023

Contributed to the launch of one of Africa’s largest online marketplaces. Selected product offers to feature on the marketplace. Planned and executed commercial activations for the platform. Defined the site’s e-merchandising strategy.

Commercial and Product Offer Leader at DECATHLON

March 1, 2020 - February 1, 2022

Supported Moroccan stores in assortment selection, merchandising, customer service and business performance. Developed commercial and merchandising strategies to improve the shopper experience and accelerate growth. Applied market knowledge and performance insights to support business decisions.

Brand Manager and Retail Supply Lead at DECATHLON

July 1, 2018 - February 1, 2020

Selected the running and walking product assortment for 35 stores across Africa. Developed commercial strategies to grow the business in African markets. Supported country teams in their local commercial operations. Ensured product availability across African stores through effective supply planning and management.