I design intuitive SaaS and e-commerce experiences by turning complex workflows into clean, scalable solutions. I build structured design systems and translate user research into high-quality product execution. I value research-driven decisions, inclusive design, and strong cross-functional collaboration. Recently, I contributed to a 25% reduction in core task-flow steps through workflow optimization.…

Hui Syu Tang

I design intuitive SaaS and e-commerce experiences by turning complex workflows into clean, scalable solutions. I build structured design systems and translate user research into high-quality product execution. I value research-driven decisions, inclusive design, and strong cross-functional collaboration. Recently, I contributed to a 25% reduction in core task-flow steps through workflow optimization.…

Available to hire

I design intuitive SaaS and e-commerce experiences by turning complex workflows into clean, scalable solutions. I build structured design systems and translate user research into high-quality product execution.

I value research-driven decisions, inclusive design, and strong cross-functional collaboration. Recently, I contributed to a 25% reduction in core task-flow steps through workflow optimization.

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Skills

Experience Level

Figma
Expert
Adobe XD
Expert
UI
Expert
Product Design
Expert
Web Design
Expert
Animation
Expert

Language

English
Advanced
Korean
Advanced

Work Experience

User Experience Designer at Wistron ITS
March 1, 2025 - Present
Designed SaaS platform interfaces, leveraging ChatGPT and Perplexity for competitive analysis and Refero for established design patterns. Clarified user needs and friction points, then streamlined the core task flow to reduce interaction complexity by 25% and improve overall usability. Created cross-device experiences for vertical touchscreens and handheld tablets, considering viewing angles and touch range for intuitive usability. Built and maintained a comprehensive design system with visual styles, components, and accessibility standards to drive product coherence. Produced micro-interaction animations using Jitter to support light/dark mode transitions. Conducted design QA to ensure accurate implementation and provided feedback to developers for consistent quality.
Experience Specialist & Online Merchandising Specialist at IKEA
April 1, 2019 - April 1, 2024
Played an instrumental role in the website project by implementing a new menu bar feature that enhanced user experience and increased the click-through rate by 5.5%. Launched product view abandonment emails, resulting in a 25.72% click-through rate. Implemented personalized recommendations and A/B testing strategies on the website, resulting in a 27.89% increase over the control group. Adapted physical store inspiration into digital product comparison tables, addressing information overload and achieving a 16.59% increase in the add-to-cart rate. Oriented new employees on work processes, tool usage, and cross-department collaboration.
Data Analyst at ETtoday News App
May 1, 2017 - April 1, 2019
Analyzed user engagement and performance metrics to inform product decisions and improve content strategies, collaborating with cross-functional teams to translate data insights into actionable recommendations.
Digital Marketing Specialist at Industrial Technology Research Institute
September 1, 2015 - April 1, 2017
Developed and executed digital marketing campaigns to support research initiatives, improved digital presence, and contributed to analytics and lead generation efforts.
UIUX Designer at Play Verto
July 1, 2024 - November 1, 2024
Led requirement synthesis, problem definition, and competitor analysis to establish clear UI/UX and interaction guidelines. Delivered wireframes, prototypes, and high-fidelity designs within technical constraints, while aligning stakeholders through structured weekly syncs.
UIUX Designer at Havppen
March 1, 2025 - April 1, 2025
Redesigned the first-time onboarding experience for an online course platform by consolidating fragmented setup steps into a guided flow, reducing cognitive load and improving task completion and overall usability.
Impact & Advocacy Content Creator at Coseeing
December 1, 2025 - Present
Advocated for accessibility design by writing social posts, organizing WCAG-based training materials, and building a structured content tracking system to improve knowledge sharing and long-term content value.
UI/UX Columnist at My Digital Experience
June 1, 2024 - Present
Published monthly articles exploring emerging technologies such as AI and smart devices, translating complex trends into actionable design insights for the UI/UX community.

Education

UI/UX Specialist Certification at Cornerstone College of Canada
May 1, 2024 - November 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment
    paper SaaS Workflow Redesign with 25% Task Reduction

    Validated through task analysis to confirm a 25% decrease in unnecessary actions.

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