Available to hire
A seasoned marketing and commercial professional with over 20 years of experience in the FMCG sector, specializing in advertising, brand strategy, and business development. Holding a BA in Advertising and Marketing Communications, I bring strong negotiation skills, strategic thinking, and a results-driven mindset. Highly organized, detail-oriented, and adaptable, I am comfortable working independently or within cross-functional teams. Currently seeking a freelance, part-time remote position as an Administrative Assistant, where I can leverage her corporate experience, strong communication skills, and disciplined work ethic while continuing to grow professionally.
Experience Level
Language
English
Fluent
French
Fluent
Arabic
Fluent
Greek, Modern
Intermediate
Work Experience
Project Manager – Property Management Department Launch at Confidential Major Developer – Cyprus
January 1, 2025 - PresentAppointed to establish and launch the property management department for a leading Cyprus developer with 45+ years in the market. Managed day-to-day administration and finances, prepared offers and agreements, and ensured timely signatures. Opened and managed committee bank accounts; performed cash handling and ledgers. Directed contractors and property owners, coordinated calls, and ensured smooth cross-functional communication. Executed procurement in compliance with regulations; supported logistics, payments, reimbursements, and expense claims. Implemented filing systems and maintained contractor/vendor databases. Organized committee meetings, prepared agendas, and drafted minutes.
Founder & Managing Partner at Stit’CHIC Embroideries + More – Cyprus
March 1, 2019 - PresentFounded and expanded the family-owned atelier (est. 1980) into new product lines and markets. Secured international exposure through exhibitions in Limassol, Cannes, Monaco and Maison & Objet (2019-2023). Created a line of embroidered linens for yachts, attracting new international clients. Built digital presence with website and social media to reach global buyers.
Regional Senior Brand Manager – Newell Portfolio at Obegi Consumer & Home Solutions SAL – Lebanon, Jordan, Iraq, Morocco
February 1, 2016 - February 1, 2019Managed the Newell portfolio across four markets (Spontex, NUK, Billy Boy) and led business planning, budget control, pricing, and launches with local distributors and global principals.
Category Marketing Manager – Para Pharmaceuticals at Obegi Consumer Product SAL – Lebanon
April 1, 2012 - January 1, 2016Developed Sanofi Aventis portfolio and managed brands including Durex, Schick, Banana Boat, and Hawaiian Tropic. Negotiated customer agreements, managed budgets, and led OTC medical representatives.
Category Marketing Manager – Confectionary at Obegi Consumer Product SAL – Lebanon
March 1, 2011 - March 1, 2012Drove confectionery brand growth and portfolio management, contributing to broader trade marketing initiatives and market performance.
Product Group Manager – Confectionary at Obegi Consumer Product SAL – Lebanon
June 1, 2006 - February 1, 2011Led confectionery portfolio, achieved growth targets, and managed retailer relationships and trade activities.
Unit Manager at Tamer Group – Lebanon
September 1, 2003 - May 1, 2006Boosted turnover (68% for Dali cosmetics, 37% for kids perfume in 2004); expanded client base to 500 POS across Lebanon; introduced brands into large retailers and pharmacies; increased margins significantly.
Product Development Analyst at Unipak SAL – Lebanon
April 1, 2000 - August 1, 2003Developed F&B packaging solutions and signed first key accounts; contributed to ISO 9001-2000 certification; built and implemented quality program for Sample Room.
Sample Designer at Unipak SAL – Lebanon
April 1, 1998 - April 1, 2000Designed product samples and contributed to packaging design initiatives.
Education
Bachelor of Arts in Advertising & Marketing Communications at Notre Dame University, Louaize – Lebanon
January 11, 2030 - January 1, 1998Qualifications
LCCI Marketing Level 3
January 11, 2030 - January 1, 2004Google Digital Garage – Fundamentals of Digital Marketing
January 11, 2030 - January 1, 2021MEPI U.S. Business Internship Program – Semi-Finalist
January 11, 2030 - January 1, 2005ICTN – How to Deal With High Pressure Jobs & Lifestyle
January 11, 2030 - January 1, 2003Quest Education – Start UP Workshop
January 11, 2030 - January 1, 2019Industry Experience
Consumer Goods, Real Estate & Construction, Retail, Manufacturing, Professional Services
Experience Level
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