I'm Tania Koujou, a brand strategist blending 'Big Agency' standards with founder-level, hands-on execution.
I’m Tania Koujou, a brand strategist blending ‘Big Agency’ standards with founder-level, hands-on execution. With over a decade in Beirut’s advertising and wellness branding scenes, I’ve built and led brand identities that connect in volatile markets.
My work spans strategic brand building, content-led growth, and social impact campaigns—turning insights into human-centered stories and sustainable value. From growing an organic community of 31k+ followers to leading go-to-market strategies, I help brands stay agile, relevant, and premium.
Wellness begins from the inside out. We’ve focused our recipes on gut-friendly profiles and consciously selected raw materials. From our vegan mayo to our tomato pastes, every ingredient is chosen for its impact on the microbiome. This video highlights our ‘70/30’ mindset: balancing consumer cravings with scientific nutrition. As a brand director, my focus was always on transparent innovation that builds long-term trust.
Feel-good food, engineered by science, fueled with genuine honesty (and powered by trust!). We believe the best meals start at the root, which is why we make our own raw materials and sauces from scratch. Every dish is a balance of precision macros and creative flair, designed for a specific “after-feeling”: optimized digestion, stable energy, and a better mood. It’s not just a meal, it’s a functional lifestyle.
Consistency is the hardest metric to hit in F&B industry. By focusing on the feeling that food gives you, rather than just a number, we have built a growing community. Who doesn’t want to chase a good feeling? Yet, not everyone chases the same metric such as calories, keto vs vegan, you name it! Our loyal client is a proof of that. He “sticked around” because he got hooked to the feeling provided by our daily meals. This testimonial reflects our mission: providing a high-performance lifestyle
Led brand strategy, growth initiatives and go-to-market programs; orchestrated cross-functional teams to deliver premium campaigns; managed social impact and regional outreach to strengthen brand equity.
Built a founder-led wellness brand with a premium identity and growth engine, blending 'Big Agency' standards with hands-on execution to drive loyal communities and measurable business value.
Managed key client accounts, developed category-driven strategies, and nurtured client relationships; contributed to P&L oversight across campaigns.
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