Available to hire
I’m a senior graphic designer specialising in brand, marketing, and production-ready design across both digital and print. I’ve worked across industries including construction, travel, corporate, magazines, and fintech, supporting fast-moving teams that value clarity, consistency, and getting things done properly. I’m available for freelance and contract work, and comfortable jumping in, owning projects, and making life easier for the people I work with.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Group Senior Designer at Greyst (Tax Traders, Taxi)
January 1, 2024 - January 1, 2026Sole creative across three brands; developed and executed cohesive creative strategies; expanded early-stage brand identities across digital, print, social and internal communications; rolled out visual systems to support ongoing brand growth; designed high-impact campaign and product launch collateral; collaborated with internal teams to align design output with business objectives; delivered fast-turnaround creative solutions; elevated design standards and nurtured a strong creative culture across the group.
Senior Graphic Designer at Finesse Residential
January 1, 2022 - December 31, 2023Led design across all brand touchpoints; rolled out new brand identity across print, digital, site, and customer channels; designed EDMs, sales tools, web assets, and animated graphics for social media; created safety and training materials including signage, PPE kits, and presentations; led interior design and furniture selection for HQ and show homes; developed customer experience touchpoints such as welcome kits, gifting, and build updates; produced floorplans, event branding, investor packs, and project collateral; created documentation to support continuous improvement; supported pre-construction with plan updates and site mapping.
Brand Resource Specialist at Auckland Unlimited
January 1, 2020 - December 31, 2021Led brand alignment for the merger, including templates, guides, and digital assets; developed the brand manifesto and supported rollout across all business units; managed brand library, asset optimisation, and KPI reporting dashboard; delivered brand inductions and stakeholder guidance.
Global Head Designer at STA Travel
January 1, 2010 - January 1, 2020Directed global design for all visual outputs: print, digital, brand campaigns, and product launches; oversaw design and fit-out of 50+ retail stores, including 3D concepts and architectural liaison; created retail brand guidelines to enhance customer journey and in-store experience; managed and mentored design teams across NZ and AU, with KPIs, development, and training.
Volunteer Designer at Planeterra
January 1, 2020 - December 31, 2021Volunteer design support for a non-profit focused on reducing global poverty; created a bilingual 60-page cookbook to support a Jordanian community; produced B2B/B2C material for Mongolian, Nepali, and Jordanian social enterprises; visual guides for online cultural experiences and sales material for local cooperatives.
Art Director at Action Media
January 1, 2009 - December 31, 2010Led layout, typography, and production of NetGuide and three B2B tech publications; coordinated editorial, advertising, and design workflows to meet tight deadlines.
Freelance Designer at AQUENT
January 1, 2006 - December 31, 2009Designed collateral for Lloyd Northover, BP, Infiniti, Octane, and TAFE; created print and digital assets across corporate, education, automotive, and event sectors; produced magazine layouts for NZ Autocar and The Cut.
Design Manager at WebControl Limited
January 1, 2005 - December 31, 2006Created animated ads and static content for GPS-based tourism screens; produced B2B presentations, promotional videos, and visitor information centre graphics.
Education
After Effects Essentials at Yoobee School of Design
January 11, 2030 - February 9, 2026AI in Design at Designlab
January 11, 2030 - February 9, 2026Qualifications
Diploma of Interior Design
February 17, 2020 - April 6, 2022Bachelor of Design
March 15, 1999 - March 15, 2003Industry Experience
Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Real Estate & Construction, Financial Services, Education, Government
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